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3 Questions to Recenter Business Goals

As we approach marketing strategies for clients old and new, we often find ourselves needing to come back to basics and recenter the conversation to remind everyone that priority is, by definition, singular. Often when we ask clients “what are your goals?” they’ll answer “to increase sales.” Well, of course. Who doesn’t want that? At times like these we find three additional questions useful as a way to refine almost any business notion, whether it be a project, a quarterly target, or a marketing plan. ‍