Field Floral Studio has been creating artful, seasonally driven floral arrangements in Portland, Maine, since 2013. Specializing in wedding florals and local flower delivery, Field partners with Maine flower farms to design distinctive arrangements that celebrate sustainability and the beauty of seasonal materials.
Field grew organically and successfully with a logo mark and flexible branding over the company’s first decade. But seeking to elevate and differentiate her brand, owner Megan Havenor came to First Pier looking for a comprehensive branding and identity project—something that would lay the foundation for a new web presence, delivery vehicles, and the next decade of growth. Especially difficult was finding an identity that captured the many facets of the business’s personality.
We worked with Field to develop a complete brand identity through strategic workshops, positioning exercises, and iterative design rounds in order to capture these aspects of their brand's personality.
The resulting visual system—including logo, color palette, typography, and patterns—reflects Field’s artful maximalism and captures their commitment to sustainability, their materials-driven design process, and their position as boundary-pushing floral artists in Maine.
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