Integrated Ecommerce Solutions for Growing Brands

Hello, bonjour! We’re First Pier. We collaborate with DTC brands and boutiques (like you?) to foster sustainable, predictable growth. We’re not just a marketing & e-commerce agency. We are an integrated team spanning channels, supporting purpose-driven businesses in driving meaningful growth.

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Wyman's blueberry products and nuts in kitchen pantry shelvesHands clasped, wearing delicate gold circle pendant necklaceHiker's backpack with mesh pocket, outdoor gear, and mountain trail backgroundChocolate cake mix package with decorated chocolate cake and fresh strawberries
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Reach out to First Pier and get the conversation started; the sooner, the better. They are the real deal.

Clayton Hennin, Shelter Institute

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Ecommerce Growth Strategies:

Organic Growth
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Grow without paying for every click. Organic search, content, and answer engine optimization working together as a compounding acquisition channel.

AI-Ready Ecommerce
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Future-proof your Shopify store for the era of AI shopping assistants, agentic purchasing, and intelligent commerce.

Shopify Foundations
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Master the essentials of Shopify to build a solid online store.

Multichannel Ecommerce
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Grow your reach by selling across various platforms and marketplaces.

Ecommerce Branding
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Build a distinctive brand identity that resonates with your target audience.
Ecommerce Data & Analytics
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Harness the power of data to make informed business decisions.

Ecommerce Marketing Strategy
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Develop marketing plans that grow with your business.

Customer Retention & Loyalty
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Foster long-term relationships to keep customers coming back.

Conversion Rate Optimization
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Optimize your site to turn more visitors into paying customers.

Customer Acquisition
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Implement effective tactics to attract new shoppers to your store.

Our Tech Partners

Our tech stack is your tech stack. We understand the daunting task of platform changes, yet we also recognize the immense benefits of selecting the right tools for your needs. We partner with tools and platforms that create the optimal conditions for success.

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A white logo for the brand Klaviyo
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A white logo for the brand Klaviyo
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Our Work

We work relentlessly in the pursuit of growth for our clients. See for yourself.

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Collateral Design for Little

Design

Packaging & Signage for Becoming Jewelry

Design

Vintage branding mockup for Viand Mercantile featuring signage and kitchen interior.

Packaging & Signage for Viand Mercantile

Design

Collateral Design for Two Fat Cats Bakery

Design

Shopify Migration for Halcyon Yarn

Integration & Operations

Ecommerce Growth & Catalog Optimization for Shelter Tools

Design

Performance Marketing for Shelter Tools

Growth & Marketing

Performance Marketing for Gneiss Spice

Growth & Marketing

Performance Marketing for Halcyon Yarn

Growth & Marketing

An Online Storefront for Bliss Boutiques

Design

Person typing on laptop displaying children's clothing e-commerce website with product photos

Shopify Website Design for Little

Design

Shopify Redesign for Becoming Jewelry

Design

A New Brand Identity for Sissle & Daughters

Design

Elevated Brand for Field Floral Studio

Design

Branding for Baske

Design

Krövel Furniture website showcasing handmade hardwood floating furniture from Maine

UX & Site Redesign for Krovel Furniture

Development & Data

Woman wearing orange cardigan holding wicker basket with stuffed animal toys inside

Loyalty Program for Little

Retention & Experience

Woman viewing Tandem Coffee Roasters window display with tandem bicycle logo and coffee bags

Shipping Strategy for Tandem Coffee

Integration & Operations

Wyman's wild blueberry products including juice bottle, powder, and frozen berries with "Subscribe and Thrive" text.

Subscription Strategy for Wyman's

Retention & Experience

Lamey Wellehan store display of various green shoes and clogs with white logo text

Email Migration & Warming for Lamey Wellehan

Integration & Operations

Kitesurfer in water holding green kite with Hyperlite Mountain Gear logo overlay

Customer Data Platform Strategy for Hyperlite Mountain Gear

Development & Data

Maine Sport Outfitters apparel and accessories product page showing outdoor clothing items

Inventory Integration for Sporting Goods Retailer

Integration & Operations

E-commerce website displaying Hyperlite Windrider 40 backpack product page with rocky mountain background.

Shopify Plus Upgrade for Hyperlite Mountain Gear

Integration & Operations

an image of a person hiking through a canyon and a graphic overlay of the words "Gear Match Quiz"

Product Finder Quiz & First-Party Data for Hyperlite Mountain Gear

Growth & Marketing

A person backpacking with a hyperlite mountain gear backpack and a graphic showing the title "5000+ reviews"

Reviews & First-Party Data for Hyperlite Mountain Gear

Retention & Experience

A coozy nook inside Viand Mercantile showing a rocking chair and several shelves filled with goods.

Retail Setup for Viand Mercantile

Integration & Operations

Snowy mountain with skier and product cards showcasing hiking backpacks and customer review

Conversion Rate Optimization for Hyperlite Mountain Gear

Retention & Experience

Hand holding delicate gold chain necklace in Ravenstone jewelry store display

POS & Inventory System for Ravenstone

Integration & Operations

Hot sauce bottle with noodles, onion, and red flowers on red background.

Branding for Evan's Rockin' Hot Sauce

Design

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Brand Identity for Ravenstone

Growth & Marketing

Person wearing burgundy leather clogs and dark denim jeans

Custom Ecommerce Design for Sanita

Growth & Marketing

MacBook Pro displaying Ravenstone jewelry website with woman wearing earrings on brown background

Theme Design for Ravenstone

Development & Data

Man wearing Versa Gripps wrist straps and athletic gear in promotional image

Growth Marketing for Versa Gripps

Growth & Marketing

MacBook displaying Versa Gripps website showcasing wrist wrap products in four styles.

Weebly to Shopify Migration for Versa Gripps

Development & Data

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PPC & SEM for Ragged Coast Chocolates

Growth & Marketing

Ragged Coast Chocolates logo with puffin icon and assorted artisan chocolate boxes since 2007

Solidifying Marketing Data for Ragged Coast Chocolates

Development & Data

Versa Gripps logo with VG initials and "Train Better" tagline on dark blue background

Brand Expansion for Versa Gripps

Design

Elegant formal dinner table setting with candles, greenery, and fine dishware against dark background

WooCommerce to Shopify Migration for Helen Milan

Development & Data

Viand Mercantile logo with bird holding telescope on olive green background

Branding for Viand Mercantile

Design

Viand Marketplace website displayed on iMac monitor showcasing bedroom furniture and home goods.

Shopify Setup for Viand Mercantile

Development & Data

Wyman's logo overlaid on fresh blueberries covered with water droplets on green branches

Shopify Plus Upgrade for Wyman's

Development & Data

Organized kitchen shelves displaying pantry items, cereals, Wyman's blueberry products, spices, and white canisters.

AOV & CLV Boost for Wyman's

Retention & Experience

Fresh blueberries with green leaves in wooden crate, harvest time

Operation Automation & 3PL Fulfillment for Wyman's

Integration & Operations