Data is fun.
It's an admission, sure, that some of us at First Pier had to grow into. But the truth is, no matter our personal proclivities, we are a team that wants to use data to find answers above all else. Data is fun to manipulate, dissect, and explore. We collect it eagerly, but its value lies in the questions it can resolve and the decisions it can support.
If you’ve been operating by gut feeling more than the data warrants, we’re here to help chart a course with something more like a map. The kind of map that gets updated with the territory.
What we mean by ecommerce data and analytics
It's the full stack: GA4 setup and configuration, server-side tracking, dashboard development (Looker Studio, Klaviyo, Shopify), conversion attribution analysis, and the regular practice of looking at what the numbers actually say. Most ecommerce brands have data — they just don't have time, expertise, or structured workflows to actually use it.
Reporting that actually drives decisions
A dashboard that nobody looks at is worse than no dashboard at all — it creates false confidence that data is being used. We build reporting systems that fit how your team actually works, surface the metrics that matter for the decisions you're actually making, and update without manual intervention. Then we help establish the cadence of looking at them and acting on what they show.
Attribution that's honest about uncertainty
Modern ecommerce attribution is messy. iOS privacy changes, third-party cookie decline, and platform-specific reporting differences all make it difficult to know exactly what's driving revenue. We build attribution frameworks that combine platform-reported data with blended metrics (MER, total revenue trends, post-purchase surveys) to give a clearer picture than any single source provides — and we're honest about the inherent uncertainty.
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