If you've ever been served an accessibility and data compliance case — or you're in danger of being served one, which, who isn't these days — you know these are wild times in the world of online accessibility and privacy rules. We're seeing states come out with their own laws, nefarious actors exploiting systems for their own monetary benefit, and everyone either feeling on edge or blissfully unaware of the risks they shoulder.
Beyond legal protection, making sure your website is accessible to all users, including individuals with disabilities, is just good business. A more accessible website is a more usable website — and a more usable website converts better.
What We're Up Against
The legal landscape is moving fast. The Americans with Disabilities Act (ADA) has been increasingly applied to websites, and plaintiffs' attorneys have made targeting ecommerce stores something of a cottage industry. Meanwhile, WCAG 2.1 (Web Content Accessibility Guidelines) provides the technical standard most courts use to evaluate compliance. On the privacy side, CCPA (California), CPA (Colorado), VCDPA (Virginia), and a growing list of state-level laws are creating a patchwork of requirements that change year over year. If you're selling in multiple states, you're subject to multiple standards.
Our Approach: Belt and Suspenders
We believe in addressing accessibility at two levels simultaneously. First, we address it at the site design and development level — proper heading structures, semantic HTML, keyboard navigability, adequate color contrast ratios, image alt text, and ARIA labels where needed. This is the foundational work that makes a site genuinely more accessible. Second, for clients who need an additional layer of protection, we leverage compliance solutions like AccessiBe, with whom we are certified partners. This belt-and-suspenders approach simultaneously makes our clients a tougher mark for accessibility lawsuits and genuinely broadens their potential customer base.
Privacy Compliance
On the data privacy side, we implement cookie consent management platforms (CMPs), configure proper data collection disclosures, and ensure that your Shopify store's tracking and marketing pixels are firing in compliance with applicable consent requirements. We don't believe in expensive, heavy-handed solutions here — we favor practical, cost-effective compliance tools that get the job done without making the customer experience worse. Nobody wins when your consent banner blocks the entire page on mobile.
Most importantly, accessibility and compliance are things we care about, talk about, and continue to learn and grow into — so we can provide the best solutions for our clients, especially in this time of technological and legal flux.
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