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E-Commerce Glossary

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z

A

A

Abandoned Cart Flow

Abandoned Cart Flow

A/B Testing

A/B Testing

Acquisition

Acquisition

Affiliate Marketing

Affiliate Marketing

Agentic Commerce

Agentic Commerce

Agentic Commerce Protocol (ACP)

Agentic Commerce Protocol (ACP)

AI Customer Support Agent

AI Customer Support Agent

AI-Generated Content (AIGC)

AI-Generated Content (AIGC)

AI-Powered Personalization

AI-Powered Personalization

AI Sales Agent

AI Sales Agent

AI Search Optimization (AIO)

AI Search Optimization (AIO)

AI Shopping Assistant

AI Shopping Assistant

Application Programming Interface (API)

Application Programming Interface (API)

Attribution

Attribution

Available to Promise (ATP)

Available to Promise (ATP)

Average Order Value (AOV)

Average Order Value (AOV)

Average Purchase Frequency (APF)

Average Purchase Frequency (APF)

Average Time on Site

Average Time on Site

B

B

Backorder

Backorder

Balanced Scorecards

Balanced Scorecards

Big Data

Big Data

Bill of Materials (BoM)

Bill of Materials (BoM)

Bill of Materials (BOM)

Bill of Materials (BOM)

Blended ROAS

Blended ROAS

Blog

Blog

Bounce Rate

Bounce Rate

Brand Awareness

Brand Awareness

Brand Positioning

Brand Positioning

Browse Abandonment

Browse Abandonment

Bundling

Bundling

Business to Business (B2B)

Business to Business (B2B)

Buyer Persona

Buyer Persona

C

C

Call to Action (CTA)

Call to Action (CTA)

Capable to Promise (CTP)

Capable to Promise (CTP)

Cart Abandonment Rate

Cart Abandonment Rate

CCPA

CCPA

Chargeback

Chargeback

Churn Rate

Churn Rate

Click Through Rate (CTR)

Click Through Rate (CTR)

Click-To-Open Rate (CTOR)

Click-To-Open Rate (CTOR)

Closed-Loop Marketing

Closed-Loop Marketing

Cohort Analysis

Cohort Analysis

Composable Commerce

Composable Commerce

Content Management System (CMS)

Content Management System (CMS)

Content Marketing

Content Marketing

Content Optimization System (COS)

Content Optimization System (COS)

Contribution Margin

Contribution Margin

Conversational Commerce

Conversational Commerce

Conversion Funnel

Conversion Funnel

Conversion Rate

Conversion Rate

Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO)

Cookies

Cookies

Cost of Goods Sold (COGS)

Cost of Goods Sold (COGS)

Cost Per Acquisition (CPA)

Cost Per Acquisition (CPA)

Cost Per Click (CPC)

Cost Per Click (CPC)

Cost Per Mille (CPM)

Cost Per Mille (CPM)

Creative Testing

Creative Testing

Cross Selling

Cross Selling

Crowdsourced Content

Crowdsourced Content

Crowdsourcing

Crowdsourcing

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC)

Customer Data Platform (CDP)

Customer Data Platform (CDP)

Customer Journey

Customer Journey

Customer Journey Mapping

Customer Journey Mapping

Customer Lifespan

Customer Lifespan

Customer Lifetime Value (CLTV)

Customer Lifetime Value (CLTV)

Customer Relationship Management (CRM)

Customer Relationship Management (CRM)

Customer Retention

Customer Retention

D

D

Data Mining

Data Mining

Dead Stock

Dead Stock

Demand Forecasting

Demand Forecasting

Digital Asset Management (DAM)

Digital Asset Management (DAM)

Digital Commerce

Digital Commerce

Direct to Consumer (D2C)

Direct to Consumer (D2C)

Domain Name

Domain Name

Drop Shipping

Drop Shipping

Dynamic Content

Dynamic Content

Dynamic Product Ads (DPA)

Dynamic Product Ads (DPA)

E

E

Ebook

Ebook

E-Commerce KPIs

E-Commerce KPIs

E-Commerce Metrics

E-Commerce Metrics

Economic Order Quantity (EOQ)

Economic Order Quantity (EOQ)

Editorial Calendar

Editorial Calendar

Email Service Provider (ESP)

Email Service Provider (ESP)

Engagement Rate

Engagement Rate

Enterprise Resource Planning (ERP)

Enterprise Resource Planning (ERP)

European Article Number (EAN)

European Article Number (EAN)

Evergreen Content

Evergreen Content

Exit Rate

Exit Rate

Extract, Transform, Load (ETL)

Extract, Transform, Load (ETL)

F

F

FIFO (First In, First Out)

FIFO (First In, First Out)

First-Party Data

First-Party Data

Frequency Capping

Frequency Capping

Fulfillment

Fulfillment

Funnel Abandonment Rate

Funnel Abandonment Rate

G

G

Gateway

Gateway

GDPR

GDPR

Generative AI in E-Commerce

Generative AI in E-Commerce

Global Trade Item Number (GTIN)

Global Trade Item Number (GTIN)

Google Merchant Center (GMC)

Google Merchant Center (GMC)

Google Tag Manager (GTM)

Google Tag Manager (GTM)

Gross Merchandise Value (GMV)

Gross Merchandise Value (GMV)

Gross Merchandise Value (GMV)

Gross Merchandise Value (GMV)

Gross Profit Margin (GPM)

Gross Profit Margin (GPM)

H

H

Hard Bounce

Hard Bounce

Headless Commerce

Headless Commerce

Heatmap

Heatmap
Hyperlink

HyperText Markup Language (HTML)

HyperText Markup Language (HTML)

I

I

Ideal Customer Profile (ICP)

Ideal Customer Profile (ICP)

Incrementality Testing

Incrementality Testing

Influencer Marketing

Influencer Marketing

Infographics

Infographics

Inventory Management

Inventory Management

J

J

Javascript

Javascript

K

K

Key Performance Indicators (KPI)

Key Performance Indicators (KPI)

Keyword Ranking

Keyword Ranking

Keyword Research

Keyword Research

Keywords

Keywords

Keyword Stuffing

Keyword Stuffing

L

L

Landing Page

Landing Page

Large Language Model (LLM)

Large Language Model (LLM)

Lead Generation

Lead Generation

Lead Time

Lead Time

LIFO (Last In, First Out)

LIFO (Last In, First Out)

Livestream Shopping

Livestream Shopping

LLM Optimization

LLM Optimization

LLM Proxy

LLM Proxy

Lookalike Audience

Lookalike Audience

Loyalty Program

Loyalty Program

LTV:CAC Ratio

LTV:CAC Ratio

M

M

Marketing Efficiency Ratio (MER)

Marketing Efficiency Ratio (MER)

Market Intelligence

Market Intelligence

Market Research

Market Research

Market Segment

Market Segment

Media Mix Modeling (MMM)

Media Mix Modeling (MMM)

Metadata

Metadata

Metafields

Metafields

Microconversion

Microconversion

Microsite

Microsite

Minimum Order Quantity (MOQ)

Minimum Order Quantity (MOQ)

Model Context Protocol (MCP)

Model Context Protocol (MCP)

MSRP & MAP

MSRP & MAP

Multi-location Inventory

Multi-location Inventory

Omnichannel Commerce

Omnichannel Commerce

N

N

Net Promoter Score (NPS)

Net Promoter Score (NPS)

N-Gram

N-Gram

O

O

Objectives and Key Results (OKR)

Objectives and Key Results (OKR)

Off-Page Optimization

Off-Page Optimization

On-Page Optimization

On-Page Optimization

Open Rate

Open Rate

Order Value

Order Value

P

P

Payment Gateway

Payment Gateway

Pay Per Click (PPC)

Pay Per Click (PPC)

Pay Per Impression (PPM)

Pay Per Impression (PPM)

Performance Max (PMAX)

Performance Max (PMAX)

Point of Sale (POS)

Point of Sale (POS)

Post-Purchase Flow

Post-Purchase Flow

Predictive Analytics

Predictive Analytics

Pre-order

Pre-order

Product Detail Page (PDP)

Product Detail Page (PDP)

Prompt Engineering

Prompt Engineering

Prospecting

Prospecting

Purchase Order (PO)

Purchase Order (PO)

Q

Q

QR Code

QR Code

Qualified Lead

Qualified Lead

R

R

Referrals

Referrals

Reorder Point

Reorder Point

Repeat Purchase Rate

Repeat Purchase Rate

Retail Media Network

Retail Media Network

Retargeting

Retargeting

Return On Ad Spend (ROAS)

Return On Ad Spend (ROAS)

Return on Assets (ROA)

Return on Assets (ROA)

Return on Equity (ROE)

Return on Equity (ROE)

Return on Investment (ROI)

Return on Investment (ROI)

RFM Analysis

RFM Analysis

3PL (Third-Party Logistics)

3PL (Third-Party Logistics)

S

S

Safety Stock

Safety Stock

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search Engine Results Page (SERP)

Search Engine Results Page (SERP)

Segmentation

Segmentation

Shopify Analytics

Shopify Analytics

Shopify Checkout Extensibility

Shopify Checkout Extensibility

Shopify Flow

Shopify Flow

Shopify Markets

Shopify Markets

Shopify Plus

Shopify Plus

Shoppable Content

Shoppable Content

Shoppable Video

Shoppable Video

Shop Pay

Shop Pay

Short Message Service (SMS)

Short Message Service (SMS)

Sitemap

Sitemap

SMS Marketing

SMS Marketing

Social Commerce

Social Commerce

Social Proof

Social Proof

Soft Bounce

Soft Bounce

Squeeze Page

Squeeze Page

Stock Keeping Unit (SKU)

Stock Keeping Unit (SKU)

Stockout

Stockout

Subscription Commerce

Subscription Commerce

T

T

Target Audience

Target Audience

Tech Stack

Tech Stack

Third-Party Logistics (3PL)

Third-Party Logistics (3PL)

Top of the Funnel (TOFU)

Top of the Funnel (TOFU)

Total Addressable Market (TAM)

Total Addressable Market (TAM)

Tracking Pixel

Tracking Pixel

U

U

Unified Commerce

Unified Commerce

Unique Web Visitors

Unique Web Visitors

Units Per Transaction (UPT)

Units Per Transaction (UPT)

Universal Commerce Protocol (UCP)

Universal Commerce Protocol (UCP)

Universal Product Code (UPC)

Universal Product Code (UPC)

Unsubscribe Rate

Unsubscribe Rate

Upselling

Upselling

User Experience (UX)

User Experience (UX)

User-Generated Content (UGC)

User-Generated Content (UGC)

User Interface (UI)

User Interface (UI)

V

V

Viral Content

Viral Content

W

W

Warehouse Management System (WMS)

Warehouse Management System (WMS)

Welcome Series

Welcome Series

Wholesale

Wholesale

Widen the Funnel

Widen the Funnel

Winback Campaign

Winback Campaign

Wireframes

Wireframes

X

X

XML Sitemap

XML Sitemap

Y

Y

Year over Year (YOY)

Year over Year (YOY)

Year to Date (YTD)

Year to Date (YTD)

Z

Z

Zero Cost Strategy

Zero Cost Strategy

Zero-Party Data

Zero-Party Data
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