This is one of those things where pictures are worth a thousand words, so we'll keep the copy light on this page — and let the work do the talking. But first thing's first.
Good collateral — store signs, hang tags, labels, packing tape, tissue paper, thank-you cards, you name it — adds depth to your brand, communicates your commitment to quality, and enriches every customer interaction. Think of it like adding a rich layer of frosting to an already-delicious cake. It speaks volumes about who you are, and it does so at moments that matter: when a package arrives, when a tag is read before a purchase, when someone photographs your product and posts it.
For DTC and omnichannel brands, collateral is often the most underinvested touchpoint in the customer experience. You spend real money getting someone to your site, converting them, and shipping to them — and then the box lands with generic brown tape and a packing slip that looks like it came from 1998. That's a missed opportunity.
What We Design
Our collateral work typically includes hang tags and product labels, custom packaging design (boxes, mailers, tissue, tape), packing inserts and thank-you cards, in-store signage and display materials, spec sheets and wholesale line sheets, trade show booth materials, and branded bags and retail packaging. That's a lot of things that touch your customers — and every single one of them is a chance to reinforce your brand and delight them.
How We Work
We design collateral that extends directly from your brand system. That's the key thing: we don't design collateral in a vacuum. Every piece we produce is grounded in the same brand foundations — color, type, pattern, tone — that we use to build your website, your emails, and your campaigns. The result is a brand that feels coherent everywhere, not just on your homepage.
We've designed collateral for bakeries and beverage brands, for outdoor gear companies and jewelry makers, for coffee roasters and home goods retailers. The work is varied. The principle is the same: every touchpoint matters, and great design at every touchpoint compounds over time into a brand people trust and remember.
See for yourself below.
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