Short answer: Linkpop, Shopify's free link-in-bio tool, has been discontinued and is no longer available to set up. Anyone who landed here looking to build or manage a Linkpop page will need a different link-in-bio solution. This guide explains what Linkpop was, why it mattered, and the best alternatives for turning a social media bio into a shoppable landing page.

What it was: a free Shopify tool that turned a social bio link into a simple landing page with shoppable links to products.
Current status: discontinued — Linkpop is no longer offered as a standalone tool.
What to use instead: a native link-in-bio page on the Shopify store itself, or a third-party tool like Linktree, Beacons, or Linkin.bio by Later.
What to keep: the things that made Linkpop useful — shoppable product links, a single shareable URL, basic analytics, and on-brand styling.

What Linkpop was

Linkpop was a free link-in-bio tool from Shopify, launched in 2022. It gave merchants and creators a single landing page to sit behind the one link a platform like Instagram or TikTok allows in a profile bio. From that page, visitors could reach products, other social profiles, and content in one place.

Its main draw over a generic link list was commerce: a Shopify merchant could add shoppable links so a follower could go from a social bio straight to a product, shortening the path to checkout. It also offered basic click analytics, custom branding, and the ability to embed media. Those are the capabilities worth preserving in whatever replaces it.

What to use instead

A few link-in-bio options cover the same need. The right pick depends on whether keeping traffic on the store's own domain matters more than the convenience of a hosted tool.

A native link-in-bio page on the Shopify store

The most durable option is to build the link hub on the store itself — a simple dedicated page or a curated collection — and use that URL in the social bio. Traffic and checkout stay on the store's own domain, which keeps the path to purchase short and means the link-in-bio page benefits the store's own SEO rather than a third-party domain. It takes a little more setup than a hosted tool, but there's no separate platform to depend on, and the experience matches the rest of the storefront. A guide to Shopify integrations can help connect any extra functionality the page needs.

Linktree

Linktree is the most widely used standalone link-in-bio tool. It's quick to set up, has a free tier, and offers commerce features and integrations, including ways to surface products. It's a reasonable choice for creators who want a hosted page and aren't focused on keeping every click on their own domain.

Beacons

Beacons is a link-in-bio platform aimed at creators, with a store/commerce layer, email and media tools, and analytics. It suits people who want their bio link to double as a lightweight storefront and creator hub rather than just a list of links.

Linkin.bio by Later

Linkin.bio by Later turns an Instagram or TikTok feed into a clickable, shoppable grid, mapping individual posts to product or content links. It's a strong fit for brands that drive a lot of traffic from visual social feeds and want each post to lead somewhere specific.

What to look for in a replacement

When comparing tools, the features that made Linkpop useful are a good checklist: shoppable product links so followers can buy with as few steps as possible; a single shareable URL to drop into any social bio; basic analytics on clicks and which links perform; and on-brand styling so the page matches the store's look. Tracking which links convert is the same discipline covered in this overview of ecommerce analytics, and a link-in-bio page is one piece of a broader plan for promoting an online store.

FAQ

Is Linkpop still available?

No. Linkpop has been discontinued and can no longer be set up as a standalone Shopify link-in-bio tool. Existing users and anyone searching for it should move to one of the alternatives above.

Was Linkpop free?

Yes. Linkpop was a free tool, and it worked with a Shopify account even on a non-paid plan. Several alternatives, including Linktree and Beacons, also offer free tiers.

What's the best Linkpop alternative for a Shopify store?

For keeping traffic and checkout on the store's own domain, a native link-in-bio page built on the Shopify site is usually the best option. For a fast hosted setup, Linktree, Beacons, or Linkin.bio by Later all work and integrate with ecommerce in different ways.

Can a link-in-bio tool still have shoppable links?

Yes. Shoppable product links were Linkpop's main advantage, and the alternatives above all support some form of direct product linking, whether through a native Shopify page or a third-party tool's commerce features.

First Pier is an ecommerce agency in Portland, Maine that builds and optimizes Shopify storefronts, including the kind of on-domain link-in-bio and conversion pages that replace tools like Linkpop. For help, get in touch.