Ecommerce Growth

The Ultimate Guide to Upgrading: Why Shopify Plus is Worth It

Ecommerce Growth

The Ultimate Guide to Upgrading: Why Shopify Plus is Worth It

The benefits of upgrading to Shopify Plus are substantial, especially for businesses poised for expansion. If you're on the brink of broadening your operations, here's a quick rundown:1. Enhanced customization capabilities.2. Advanced support and infrastructure.3. Increased efficiency through automation.4. Expanded global reach.5. Significant cost savings in the long run.

Shopify dominates as a user-friendly platform for e-commerce ventures, lending a powerful toolset for anyone to start an online business. However, as your brand outgrows the confines of conventional plans, upgrading becomes a critical move. Shopify Plus isn’t just another tier; it’s a robust expansion into enterprise-level service.

E-commerce growth demands a platform that can seamlessly scale alongside your business. Shopify Plus is designed to handle higher volumes of sales, manage increased traffic, and provide deep customization options that can significantly enhance the shopping experience and operational efficiency. This upgrade isn't just about handling growth—it's about propelling it.

By shifting to Shopify Plus, you leverage not only superior technology but also gain a partner in scaling your operations, ensuring that every step forward is solid and supported.

Infographic detailing quick benefits of Shopify Plus: 1. Lower Transaction Costs, 2. 24/7 Priority Support, 3. Advanced Customization Tools, 4. Global Expansion Opportunities, 5. Automation of Critical Workflows - benefits of upgrading to shopify plus infographic pillar-5-steps

Understanding Shopify Plus

When considering an upgrade from Shopify to Shopify Plus, it's crucial to understand the distinct advantages and capabilities that Shopify Plus offers, particularly in terms of scalability and handling high-volume sales. This section delves into the differences between Shopify and Shopify Plus, emphasizing why Shopify Plus might be the right choice for businesses aiming to expand significantly.

Shopify vs Shopify Plus

At its core, Shopify provides an excellent platform for small to medium-sized businesses, offering essential tools needed for e-commerce success. However, Shopify Plus is designed to meet the needs of larger enterprises or businesses experiencing rapid growth. This premium solution offers enhanced features, such as advanced customization options, increased API calls, and exclusive access to new features before they become available on the regular platform.


One of the primary benefits of upgrading to Shopify Plus is its scalability. Shopify Plus can handle over 10,000 transactions per minute and manage up to 6,000 checkouts per minute. This robust infrastructure ensures that your online store can accommodate a surge in traffic and sales without compromising on performance or customer experience.

High-Volume Sales

For businesses that deal with high-volume sales, Shopify Plus offers an environment that supports extensive sales volumes seamlessly. Whether it's a regular day or you're running a major sales event like Black Friday, Shopify Plus ensures that your e-commerce operations run smoothly. This platform is equipped to handle large inventory sizes and complex sales operations, making it ideal for businesses looking to scale up.

By upgrading to Shopify Plus, your business can leverage a platform that not only supports growth but actively facilitates it. With superior technology and dedicated support, Shopify Plus becomes a partner in scaling your operations, ensuring robust backing for every step forward in your business journey.

Key Benefits of Upgrading to Shopify Plus

Advanced Customization and Flexibility

Custom checkout, Script Editor, Checkout Extensibility

Upgrading to Shopify Plus offers unmatched flexibility for your online store. You can tailor the shopping experience with advanced customization options like the Script Editor and Checkout Extensibility. These tools allow you to modify your checkout process without needing deep technical knowledge, enabling unique promotions and discounts that align with customer behavior.

Enhanced Support and Reliability

24/7 support, dedicated account manager, priority technical support

When you move to Shopify Plus, you gain access to 24/7 priority support and a dedicated account manager. This means any issues you face can be swiftly addressed, ensuring minimal downtime. The dedicated support extends to technical aspects, helping you maintain a seamless operation.

Scalability and Performance

Unlimited bandwidth, high traffic handling, 6,000 checkouts per minute

One of the most significant benefits of upgrading to Shopify Plus is its ability to scale. With unlimited bandwidth and the capacity to handle up to 6,000 checkouts per minute, your store can easily manage increased traffic during peak times. This level of performance is crucial for big sales events and promotions, ensuring that your website remains fast and responsive.

Global Expansion Made Easy

Multiple languages, local currencies, international stores

Shopify Plus makes it easier to reach a global audience by supporting multiple languages and local currencies. You can also set up international stores quickly, making it straightforward to cater to a diverse customer base. This is essential for businesses aiming to tap into new markets and broaden their reach.

Cost-Effectiveness and ROI

Lower transaction fees, volume-based pricing, cost savings

Lastly, Shopify Plus can be more cost-effective in the long run. The platform offers lower transaction fees and volume-based pricing, which can lead to significant cost savings as your sales volume increases. This makes it not only a powerful tool for growth but also a smart financial choice for high-volume businesses.

By upgrading to Shopify Plus, you're not just investing in a more robust platform; you're investing in a solution that grows with your business, supports international expansion, and offers significant returns through enhanced capabilities and efficiencies. This strategic move can set your business up for long-term success and sustainability in the competitive e-commerce landscape.

Exclusive Features Only Available on Shopify Plus

Shopify Plus offers several exclusive features that set it apart from the standard Shopify platform. These features are designed to enhance automation, expand market reach, and streamline complex operations like B2B and wholesale transactions. Let's delve into these unique capabilities that make upgrading to Shopify Plus a game-changer for growing businesses.

Automating E-commerce with Shopify Flow and Launchpad

Shopify Flow and Launchpad are powerful tools exclusive to Shopify Plus that automate various aspects of e-commerce operations, saving you time and increasing efficiency.

  • Shopify Flow: This tool allows you to automate tasks such as inventory management, order processing, and customer segmentation. For instance, you can set up a workflow that automatically tags VIP customers based on their purchase history, triggering personalized marketing emails to enhance buyer experience and loyalty.

  • Launchpad: Focused on automating and scheduling events like sales or product launches, Launchpad helps you prepare your store for traffic spikes without manual intervention. It automates tasks such as changing product pricing at the start of a sale and reverting it back once the sale ends. For example, during a flash sale, Launchpad can manage price reductions across thousands of products and restore original prices, all while providing insights into the event's performance.

These automation tools not only streamline operations but also free up your time to focus on strategic growth initiatives.

Expanding Your Reach with Shopify Audiences

Shopify Audiences is a powerful marketing tool available exclusively to Shopify Plus merchants. It leverages Shopify's vast data network to help you target the right customers and improve ad performance.

  • Targeted Marketing: By creating custom audience lists based on real purchase intent data, Shopify Audiences ensures that your marketing efforts are directed towards users who are most likely to buy, reducing ad spend waste.

  • Ad Performance: With Shopify Audiences, you can optimize your ads across platforms like Facebook, Instagram, and Google, enhancing your reach and increasing conversion rates. The tool provides detailed reports on audience performance, allowing you to adjust your strategies for maximum effectiveness.

This feature is particularly beneficial for businesses looking to scale their digital advertising strategies and reach a broader audience with higher precision.

Streamlining B2B and Wholesale Operations

Shopify Plus excels in managing B2B and wholesale operations through its tailored features that address the specific needs of these market segments.

  • B2B Capabilities: Shopify Plus includes a dedicated wholesale channel that allows you to create a separate, password-protected storefront for B2B transactions. This channel supports custom pricing, bulk discounts, and exclusive products, catering to the unique demands of wholesale buyers.

  • Customer-Specific Pricing: You can set different pricing levels for different customer groups or even individual customers, providing flexibility and control over your sales strategy. This capability ensures that you can negotiate and maintain profitable relationships with your key business customers.

By integrating these B2B features, Shopify Plus makes it easier for you to manage large-scale transactions and maintain strong relationships with your wholesale clients, all from the same platform used for your direct-to-consumer sales.

By leveraging these exclusive features of Shopify Plus, businesses can automate critical operations, expand their marketing reach, and streamline complex sales processes. This comprehensive suite of tools is designed to support your business as it scales, making Shopify Plus not just a platform for e-commerce but a strategic partner in your business growth.

Continuing on, let's explore some real-world success stories from businesses that have thrived by upgrading to Shopify Plus.

Real-World Success Stories on Shopify Plus

When considering the benefits of upgrading to Shopify Plus, it's compelling to look at real-world examples of brands that have achieved remarkable growth and efficiency through the platform. Here are a few standout stories:

Kylie Cosmetics

Kylie Cosmetics, founded by Kylie Jenner, is a prime example of Shopify Plus enabling explosive brand growth. Leveraging the platform's robust capabilities, Kylie Cosmetics has consistently managed high-volume traffic during product launches and promotions. The brand has utilized the customizable checkout process to enhance customer experience, leading to impressive conversion rates. Additionally, Shopify Plus's scalability features allowed the brand to handle thousands of transactions smoothly, especially during peak sales events.

MVMT Watches

MVMT Watches, known for its sleek and modern watches, utilized Shopify Plus to scale their online presence globally. The platform's international e-commerce tools helped MVMT offer localized shopping experiences across multiple regions, supporting different currencies and languages. This global expansion was critical in MVMT's rapid growth, helping them reach a broader audience and increase international sales.

Blenders Eyewear

Blenders Eyewear took advantage of Shopify Plus to boost their online sales through enhanced customization and marketing tools. The brand made use of Shopify Plus's exclusive features like Launchpad to schedule and automate major product releases and sales campaigns. This not only saved valuable time but also ensured smooth execution of marketing strategies, contributing to their overall business efficiency and growth.

2 Chainz

The rapper 2 Chainz utilized Shopify Plus for his merchandising needs, particularly during the launch of his "Dabbing Santa" sweaters. The platform's ability to handle high traffic and sales volume without hitches was crucial during the holiday season when demand soared. Shopify Plus's robust infrastructure ensured that the website remained stable and responsive, despite the influx of eager shoppers.

These success stories highlight how Shopify Plus has been instrumental in helping diverse businesses—from beauty brands to modern fashion retailers and even celebrity merchandise—scale operations, reach global markets, and enhance customer experiences. Each of these brands has seen significant improvements in handling high-volume transactions, managing peak traffic times, and expanding internationally, all thanks to the advanced features provided by Shopify Plus.

These examples serve as a testament to the potential and power of upgrading to Shopify Plus, not just for large enterprises but also for growing businesses aiming to expand their reach and streamline their operations.

Frequently Asked Questions about Upgrading to Shopify Plus

Is Shopify Plus worth the investment for small businesses?

Yes, if your small business is rapidly growing and you're hitting or exceeding $1 million in annual revenue. Shopify Plus offers advanced features that can significantly aid in scaling operations, managing increased traffic, and improving customer experiences.

For small businesses generating high sales volumes or requiring sophisticated e-commerce functionalities, the benefits of upgrading to Shopify Plus can outweigh the costs. These benefits include lower transaction fees, enhanced customer support, and access to exclusive features like Shopify Audiences and advanced customization options.

How does Shopify Plus help in reducing operational costs?

Upgrading to Shopify Plus can lead to substantial cost savings in several ways:

  • Lower transaction fees: Shopify Plus offers reduced rates compared to standard Shopify plans. As your sales volume increases, these savings can become quite significant.
  • Efficiency through automation: Features like Shopify Flow and Launchpad automate repetitive tasks and campaign management, freeing up time and reducing the need for manual intervention.
  • Consolidated operations: With capabilities to manage both direct-to-consumer and wholesale operations from a single platform, Shopify Plus reduces the need for additional software and systems, which can lower overall IT costs.

Can Shopify Plus handle international e-commerce operations?

Absolutely. Shopify Plus is equipped to manage e-commerce on a global scale. It supports multiple languages and currencies, making it easier to expand into international markets. Additionally, Shopify Plus allows you to create up to nine expansion stores specifically tailored for different regions, ensuring localized experiences for customers across the globe.

Shopify Plus also integrates with various international payment gateways and shipping options, providing a seamless shopping experience for your customers, no matter where they are located. With the help of robust analytics tools, you can also gain valuable insights into international markets and consumer behaviors, helping you make informed decisions about expansion and marketing strategies.

As we continue to explore the capabilities and advantages of Shopify Plus, it's clear that this platform is not only a powerful tool for large enterprises but also a strategic investment for small businesses looking to scale efficiently and expand their operations globally.


Investing in Shopify Plus represents a strategic decision that can significantly transform the trajectory of your business. As we've seen, the benefits of upgrading to Shopify Plus extend beyond mere scalability and performance enhancements. This platform provides a robust foundation for handling high-volume transactions, complex customizations, and global market expansions with ease.

At First Pier, we specialize in maximizing the potential of Shopify Plus for our clients. Our expertise in Shopify development and optimization ensures that transitioning to Shopify Plus is not just about upgrading your e-commerce platform, but also about revamping your entire business model to be more efficient, responsive, and customer-centric.

Why is this investment worthwhile? The advanced features and dedicated support offered by Shopify Plus allow businesses to focus on growth without the constraints of technical limitations. Features like advanced API access, unlimited bandwidth, and exclusive tools such as Shopify Flow and Launchpad automate and streamline operations, making it easier to manage large-scale campaigns and sales events effectively.

Moreover, the cost-effectiveness of Shopify Plus becomes evident as businesses expand. The lower transaction fees and volume-based pricing provide substantial financial benefits as your transaction volumes increase. This makes Shopify Plus not only a scalable solution but also a cost-efficient one in the long run.

Partnering with First Pier means you gain a dedicated ally in navigating the complex landscape of global e-commerce. Our deep understanding of Shopify Plus’s capabilities enables us to tailor solutions that are not just functional but also strategically aligned with your business goals. Whether it's enhancing your online store's user experience or expanding into new international markets, our team is equipped to guide you through every step of the process.

To discover more about how Shopify Plus can revolutionize your business, and how First Pier can assist in this transformation, visit our Shopify Plus Global Services page. Let us help you unlock the full potential of your online store with Shopify Plus.

Upgrading to Shopify Plus is more than just an investment in a superior e-commerce platform—it's an investment in the future of your business. With First Pier by your side, the path to e-commerce excellence is clear and promising. Together, we can achieve remarkable growth and success in the dynamic world of online retail.

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