Ecommerce Growth

How to Succeed at BigCommerce SEO, Even if You’ve Failed in the Past

Ecommerce Growth

How to Succeed at BigCommerce SEO, Even if You’ve Failed in the Past

BigCommerce SEO: Unlocking E-commerce Success

If you're searching for BigCommerce SEO, you're likely looking for actionable strategies to enhance your online store's visibility, increase traffic, and boost sales. Here’s a quick breakdown to address your search intent:

  • Importance: SEO is vital for making your store findable on search engines, attracting more traffic, and increasing sales.
  • Challenges: Common hurdles include optimizing site structure, improving site speed, creating unique content, and building quality backlinks.
  • Initial Steps: Start by conducting thorough keyword and competitor research, optimizing your website architecture, and ensuring your content is SEO-friendly.

BigCommerce, while providing a robust platform for e-commerce businesses, comes with its own set of SEO challenges. However, understanding these challenges is the first step towards turning them into opportunities. Whether you've faced setbacks in the past or are just beginning to focus on SEO, this article will guide you through the essential strategies for BigCommerce SEO success.

Why It's Crucial? Optimizing your BigCommerce store for search engines can directly impact your bottom line by improving your website's visibility, driving more organic traffic, and ultimately, increasing conversions and sales.

The Challenges: Overcoming obstacles like slow website speed, navigating the complexities of SEO-friendly site structure, and producing unique, compelling content can feel daunting. Yet, with the right approach, these challenges can be managed effectively.

In this introduction, we've laid out the groundwork. Keep reading to dive deeper into understanding and mastering BigCommerce SEO, transforming challenges into stepping stones for your e-commerce success.

An infographic detailing a step-by-step visual guide on starting with BigCommerce SEO, covering essential steps such as keyword research, website optimization, site speed improvement, and link building strategies - bigcommerce seo infographic roadmap-5-steps

Understanding BigCommerce SEO

Open SaaS

BigCommerce stands out as an Open SaaS platform. This means it combines the ease of use associated with SaaS (Software as a Service) platforms with the flexibility and customization capabilities often found in open-source solutions. For businesses, this translates into a powerful tool that can adapt and scale with your growth, without requiring deep technical expertise to manage or update.


One of the key benefits of BigCommerce is its flexibility. Whether you're a small startup or a large enterprise, the platform can be tailored to meet your specific needs. This flexibility extends to design, functionality, and integration capabilities. For instance, BigCommerce offers a range of customizable design themes and allows for the integration of various third-party apps and services. This means you can craft a unique online store that stands out from the competition and meets your customers' expectations.

Growth Optimization

When it comes to growth optimization, BigCommerce shines by providing built-in SEO features and tools designed to help your online store rank higher in search engine results. This is crucial for driving organic traffic to your site and ultimately, increasing sales. BigCommerce's SEO features include customizable URLs, automated image optimization, and mobile responsiveness, among others. These features are designed to make your site more attractive to search engines like Google, helping you to achieve better visibility.

Moreover, BigCommerce's commitment to SEO is evident in its partnership with SEO agencies and the development of SEO-friendly themes. For example, Coalition Technologies, a BigCommerce-certified marketing partner, has demonstrated the platform's capability to drive significant growth in traffic and revenue through effective SEO strategies. Their work with Spiceology, a spices and herbs company, resulted in a 233% increase in revenue, showcasing the powerful impact of optimized BigCommerce SEO practices.

In Summary:

  • Open SaaS offers the best of both worlds: the simplicity of SaaS with the customization of open-source.
  • Flexibility is key, allowing for a tailored ecommerce experience that can grow with your business.
  • Growth Optimization through built-in SEO tools and features ensures your store ranks higher, driving more organic traffic and sales.

Understanding BigCommerce SEO is about recognizing the platform's potential to adapt to your business needs while providing robust tools to enhance your online visibility. With the right strategies, you can leverage BigCommerce's capabilities to optimize your store for growth and success in the competitive ecommerce landscape.

As we continue to explore BigCommerce SEO, we'll delve into the specific challenges you might face and how to overcome them. This includes tackling issues like slow site speed, duplicate content, and enhancing your site's user experience—all critical components in crafting a successful SEO strategy.

Key BigCommerce SEO Challenges

Navigating BigCommerce SEO can sometimes feel like solving a complex puzzle. Despite the platform's flexibility and growth potential, several challenges can hinder your progress. Let's break down these obstacles and discuss strategies to overcome them.

Poor SEO Support

One of the first hurdles you might encounter is poor SEO support. BigCommerce is a robust platform, but it can sometimes fall short in offering the granular control over SEO elements that advanced users crave. This includes limitations in customizing certain SEO attributes like meta tags for automatically generated pages or having more in-depth control over structured data.

Strategy: To mitigate this, make sure you fully utilize the SEO features BigCommerce does offer, such as editing title tags, meta descriptions, and URL slugs for your product and category pages. Additionally, consider using third-party apps that integrate with BigCommerce to enhance your SEO capabilities.

Slow Site Speed

Slow site speed is a common issue that can severely impact your SEO performance. A slow-loading site not only harms your search engine rankings but also affects user experience, potentially increasing bounce rates.

Strategy: Optimize your site speed by compressing images, minimizing the use of heavy scripts, and leveraging browser caching. BigCommerce offers a CDN (Content Delivery Network), which can significantly reduce load times by serving your site's content from servers closest to the visitor.

Duplicate Content

Duplicate content poses a significant challenge, especially for ecommerce sites with multiple pages for similar products. Search engines may penalize your site by ranking it lower if they detect too much content that appears elsewhere on the web or even on your own site.

Strategy: Use canonical tags to tell search engines which version of a page is the "master" version. This helps prevent penalties associated with duplicate content. Additionally, ensure your product descriptions are unique and not just manufacturer's descriptions copied and pasted.

Lack of Core Functionality

Finally, some users find BigCommerce's lack of certain core functionalities for advanced SEO needs frustrating. This might include more sophisticated schema markup options or deeper analytics integration without resorting to third-party apps.

Strategy: Explore the BigCommerce app marketplace for SEO apps that can fill these gaps. Tools like FavSEO can help with more detailed SEO audits and improvements. Stay informed about BigCommerce updates, as they regularly roll out new features and improvements.

SEO Challenges - bigcommerce seo

Overcoming these SEO challenges on BigCommerce requires a mix of utilizing built-in features to their fullest, supplementing with third-party apps, and staying proactive about site optimization. SEO is a marathon, not a sprint. By addressing these key issues, you can significantly improve your site's SEO performance and drive more organic traffic to your store.

We'll explore specific strategies for optimizing your BigCommerce store for SEO, from improving site speed to enhancing user experience. These actionable tips will help you navigate the complexities of BigCommerce SEO and set your site up for success.

Optimizing Your BigCommerce Store for SEO

Optimizing your BigCommerce store for SEO is a journey, not a sprint. It involves multiple steps, from the technical setup to content optimization. Let's dive into each aspect to help you improve your store's visibility.

Prioritize Important Pages

Not all pages on your site are created equal. Use Google Analytics and Ahrefs Site Explorer to identify which pages draw the most traffic and contribute significantly to your business goals. Focus your SEO efforts on these pages first. This could mean optimizing product pages that drive sales or blog posts that attract a lot of organic traffic.

Improve Site Speed

Site speed is crucial. A slow website can frustrate users and negatively impact your search engine rankings. Utilize compression tools to reduce the size of your website's files. Image optimization is particularly important; large images can significantly slow down your page load times. Tools like TinyPNG can help compress images without losing quality.

Enhance User Experience

A great user experience starts with a solid navigation structure. Your site should be easy to navigate, with a logical hierarchy that guides visitors from your homepage to product pages effortlessly. Mobile responsiveness is non-negotiable, as a significant portion of web traffic comes from mobile devices. Also, ensure your site is secure by using HTTPS, which is a factor Google considers in its ranking algorithm.

Content Optimization

Content is king in SEO. Start with thorough keyword research to understand what your potential customers are searching for. Incorporate these keywords naturally into your meta descriptions, alt text for images, and URL structure. Each of these elements helps search engines understand and rank your content appropriately.

Technical SEO Clean-Up

The backbone of your site's SEO is its technical health. Use canonical tags to avoid duplicate content issues, ensuring search engines know which version of a page to show in search results. Sitemaps help search engines crawl your site more effectively, while hreflang tags are essential for stores targeting multiple countries or languages. Finally, regularly audit your site for redirects that might slow down your site or lead to dead ends for users.

By tackling each of these areas, you're setting a strong foundation for your BigCommerce SEO efforts. SEO is an ongoing process. Regularly review your strategies, keep up with best practices, and adjust as needed. With time and effort, you'll see your BigCommerce store climb up the search engine rankings, attract more traffic, and ultimately, drive more sales.

In the next section, we'll explore link-building strategies that can further enhance your BigCommerce SEO efforts.

Link Building Strategies for BigCommerce

Link building is like making friends in your industry. The more friends you have, the more popular you become. In SEO, this popularity helps your BigCommerce store rank higher on search engines. Let's dive into some strategies that can help you build those crucial connections.

Resource Page Link Building

Think of resource pages as community bulletin boards where your website can be a flyer. These pages list helpful links for people interested in a particular topic. To get your site on there:

  1. Search for resource pages related to your industry. Use Google searches like “inurl:resources + your industry”.
  2. Reach out to the website owners with a polite email. Share how your content can add value to their resource page.

Personalization is key. No one likes a copy-paste job!

Partnering with Influencers

Influencers are the cool kids of the internet. If they talk about you, everyone listens. Partnering with them can get you valuable backlinks:

  1. Identify influencers who are relevant but not direct competitors.
  2. Offer something of value in exchange for a link. This could be a guest blog post, a product review, or a joint webinar.

Broken Link Building

This is like telling someone their shoelaces are untied and then helping them tie it. Here’s how it works:

  1. Find broken links on websites within your niche. Tools like Check My Links can help.
  2. Contact the website owner, inform them about the broken link, and suggest your content as a replacement.

It’s a win-win. They fix a broken link, and you get a backlink.

Stealing Competitor's Links

Okay, “stealing” might sound bad. Let’s say “learning from” instead. If a website links to your competitors, there’s a good chance they might link to you too. Use tools like Ahrefs to find out who’s linking to your competitors and reach out to them.

Guest Posting

Writing articles for other websites can be a powerful way to get backlinks. But remember:

  1. Focus on websites that are relevant to your industry.
  2. Provide value. Write something insightful that their audience will appreciate.
  3. Include a link back to your BigCommerce store in your author bio or within the content (if allowed).

By implementing these strategies, you're not just building links. You're building relationships within your industry, increasing your store's visibility, and improving your BigCommerce SEO. It might take time and effort, but the rewards in terms of rankings and traffic are well worth it.

In our next section, we'll look into leveraging SEO tools and apps to make your BigCommerce SEO journey smoother and more effective.

Leveraging SEO Tools and Apps

When it comes to BigCommerce SEO, using the right tools and apps can make a huge difference. They help you understand your website's performance, identify areas for improvement, and track the effectiveness of your SEO strategies. Let's dive into some essential tools that can help you on your journey.


FavSEO is a powerful app designed to make your SEO tasks easier on BigCommerce. It offers a bulk editor feature, allowing you to quickly update meta titles and descriptions across your site, saving you time and ensuring consistency. The SEO audit function checks your site for common SEO issues and provides actionable feedback to fix them. Lastly, the rank tracker keeps an eye on your keyword rankings, giving you insights into how well your SEO efforts are paying off.

Google Tools

Google provides a suite of tools that are indispensable for any SEO strategy:

  • Google Search Console: This tool helps you understand how Google views your site. It alerts you to any crawl errors, shows which keywords are bringing traffic, and even lets you know if your site has been penalized. It's essential for diagnosing technical SEO issues and improving your site's visibility in search results.

  • Google Analytics: Analytics gives you a deep dive into your website's traffic. You can see how visitors find your site, how long they stay, and what actions they take. This data is crucial for understanding the effectiveness of your content and SEO strategies.

  • Google Business Profile: Formerly Google My Business, this tool is key for local SEO. It allows you to manage how your business appears on Google Maps and search results, helping you attract local customers.

Other Tools

  • Bing Webmaster Tools: While Google dominates the search engine landscape, Bing still accounts for a significant portion of internet searches. Bing Webmaster Tools offers similar functionalities to Google Search Console but for Bing's search engine. It's a good practice to optimize for multiple search engines.

  • Ahrefs: Ahrefs is a comprehensive SEO tool that goes beyond just BigCommerce. It offers detailed insights into your site's backlink profile, keyword rankings, and competitor analysis. The Site Explorer and Content Explorer features are particularly useful for identifying content opportunities and understanding how your site stacks up against the competition.

By leveraging these SEO tools and apps, you can gain valuable insights into your website's performance, uncover new opportunities, and refine your strategies for better results. SEO is an ongoing process. These tools not only help you get started but also keep you on the right track as you continue to optimize your BigCommerce store for search engines.

In the next section, we'll discuss how to measure the success of your BigCommerce SEO efforts, so you can see the impact of your hard work and adjust your strategies as needed.

Measuring SEO Success on BigCommerce

After putting in the effort to optimize your BigCommerce store for SEO, it's crucial to track and understand the results of your hard work. This way, you can identify what's working, what's not, and where you can improve. Let's dive into how you can measure SEO success on BigCommerce using Ahrefs rank tracking, Google Analytics, and focusing on organic traffic and engagement metrics.

Ahrefs Rank Tracking

Ahrefs is a powerful tool that helps you monitor your website's position in search results for specific keywords. Here's how it works:

  • Set up tracking for your keywords: Choose the keywords that are most relevant to your BigCommerce store and start tracking them.
  • Monitor changes: Ahrefs will show you how your rankings for these keywords change over time. This gives you a clear picture of whether your SEO efforts are moving you in the right direction.

By keeping a close eye on your rankings, you can quickly adjust your strategy if you notice any drops or if you're not improving as expected.

Google Analytics

Google Analytics is a free tool that provides a wealth of data about your website's traffic. Here's what to focus on:

  • Organic Traffic: This metric shows you the number of visitors who come to your site from search engines. An increase in organic traffic is a good sign that your SEO is on the right track.
  • Engagement Metrics: Look at bounce rates, pages per session, and average session duration. These metrics can tell you a lot about the quality of your traffic and whether visitors find your content engaging and useful.

By understanding these metrics, you can better gauge the effectiveness of your SEO and make informed decisions to improve your site's performance.

Organic Traffic: The Key Indicator

Organic traffic is perhaps the most critical metric to track. It directly reflects how well your site performs in search engines. If your organic traffic is increasing, it means more people are finding your store through search engines, which is a direct result of your SEO efforts.

Engagement Metrics: Understanding Visitor Behavior

Engagement metrics give you insight into how visitors interact with your site. Here are a few key points:

  • Bounce Rate: A high bounce rate might indicate that your site's content is not relevant to what users are searching for.
  • Pages Per Session: More pages per session suggest that users find your content engaging and are exploring your site further.
  • Average Session Duration: Longer sessions can indicate that visitors find your content valuable and are spending time reading and interacting with your pages.

Improving these metrics can lead to better search rankings, as search engines favor sites that provide a good user experience.

In Conclusion

Measuring the success of your BigCommerce SEO efforts is essential to understanding the impact of your work and making necessary adjustments. By using tools like Ahrefs and Google Analytics, and focusing on key metrics like organic traffic and engagement, you can get a clear picture of your SEO performance. SEO is an ongoing process. Regularly monitoring these metrics will help you stay ahead of the competition and continue driving traffic and sales through your BigCommerce store.

We'll explore some frequently asked questions about BigCommerce SEO to help clear up any uncertainties and ensure you're fully equipped to optimize your store for success.

Frequently Asked Questions about BigCommerce SEO

Is BigCommerce good for SEO?

BigCommerce is built with SEO in mind. It's an Open SaaS platform that offers flexibility and growth optimization opportunities for businesses of all sizes. With features like customizable URL structures, automatic sitemap generation, and built-in SEO tools, BigCommerce sets a solid foundation for your SEO efforts. Plus, as one of the few BigCommerce certified marketing partners, Coalition Technologies highlights the platform's potential to drive substantial organic traffic, boasting transformative SEO results for businesses.

How do I optimize SEO on BigCommerce?

Optimizing SEO on BigCommerce involves several strategic steps. Here's a simplified guide:

  1. Prioritize Your Pages: Use tools like Google Analytics and Ahrefs Site Explorer to understand which pages bring the most value and focus your efforts there.
  2. Speed is Key: Implement compression tools and optimize images to improve your site's loading times. A faster site provides a better user experience and is favored by search engines.
  3. User Experience Matters: Ensure your site is easy to navigate, mobile-responsive, and secure (HTTPS). A straightforward and safe browsing experience keeps users on your site longer.
  4. Content is King: Perform keyword research to understand what your audience is searching for. Optimize your meta descriptions, alt text, and URL structure to reflect these keywords. Content that answers your audience's questions will rank higher.
  5. Don't Forget the Technical Bits: Use canonical tags to avoid duplicate content issues, ensure your sitemap is up to date, and implement hreflang tags if you serve multiple languages or regions. Correctly managing redirects preserves your SEO strength.

What are the problems with BigCommerce SEO?

While BigCommerce is a powerful platform for SEO, there are a few challenges to be aware of:

  • Site Speed: Some users have reported that pages can sometimes load slowly, which can negatively impact SEO and user experience.
  • Duplicate Content: Without proper management, e-commerce platforms like BigCommerce can generate duplicate content, which dilutes your SEO efforts.
  • Complexity for Beginners: For those new to SEO, the depth of options and controls available in BigCommerce can be overwhelming. It's crucial to either invest time in learning about SEO best practices or consider professional assistance.

In conclusion, while BigCommerce provides a robust framework for SEO, success requires attention to detail, a strategic approach to content and technical SEO, and ongoing optimization. With the right strategies, BigCommerce can be an excellent platform for driving organic traffic and growing your business. SEO is not a one-time task but a continuous process of improvement and adaptation to the evolving digital landscape.


In wrapping up our journey through the intricacies of BigCommerce SEO, we've traversed from understanding its foundational importance to tackling specific challenges and employing robust strategies for optimization. The path to mastering SEO within the BigCommerce ecosystem is paved with dedication, strategic insight, and an unwavering commitment to continuous improvement.

Crafting a winning SEO strategy is not about deploying a set of one-off tactics but about embracing a holistic approach that intertwines technical prowess with content mastery. It's about understanding that the digital landscape is changing and what worked yesterday might not hold the same potency today. Our strategy should be fluid, adaptable to new algorithms, consumer behaviors, and technological advancements.

SEO Strategy - bigcommerce seo

But here's the crux of the matter: Continuous improvement is the heartbeat of successful SEO. It's akin to steering a ship in the vast ocean of the internet; you need to constantly adjust your sails as the winds change. Utilizing tools like Google Analytics and Ahrefs can provide the compass and map, but it's the relentless pursuit of betterment—be it through speed optimization, user experience enhancement, or content refinement—that propels us forward. This journey is perpetual, marked by the milestones of increased traffic, higher conversions, and, ultimately, significant revenue growth.

However, navigating the complexities of BigCommerce SEO doesn't have to be a solitary endeavor. Professional assistance can be the lighthouse guiding you through murky waters, offering clarity and direction when the path seems convoluted. At First Pier, we specialize in demystifying SEO, transforming it from a daunting challenge into a tangible, achievable goal. Our team of experts is adept at crafting bespoke strategies that resonate with your unique business needs, driving measurable results and fostering sustainable growth.

The journey of SEO is one of discovery, learning, and adaptation. It requires a blend of strategic foresight, technical acuity, and creative flair, all geared towards one objective: making your BigCommerce store not just visible but prominent in the digital realm. Whether you're starting anew or seeking to revitalize your SEO efforts after past setbacks, success is within reach—with the right approach, tools, and guidance.

The digital landscape awaits, and with the right partner, the summit of SEO success is not just a possibility but an inevitability. Let's embark on this journey together, transforming challenges into opportunities and aspirations into realities. The road ahead is paved with potential; together, we can navigate it towards unparalleled success.

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