Ecommerce Growth

5 Best Certified Shopify Expert Tips You'll Wish You Knew Sooner

Ecommerce Growth

5 Best Certified Shopify Expert Tips You'll Wish You Knew Sooner

What does it take to truly unlock the potential of your Shopify store? As a CMO, marketing executive, or business owner looking to expand your online presence, you understand that the road to e-commerce success is paved with constant learning and skill advancement. And that's where becoming a certified Shopify expert comes into play.

Here at First Pier, we've learned firsthand the transformative power of Shopify expertise in propelling online businesses to new heights. By leveraging robust and in-depth knowledge of this e-commerce platform, we've helped countless clients optimize their stores, improve user experience, and significantly boost their sales. But it doesn't end there.

To address your search intent on "certified Shopify expert", this article offers:

  • Insight on the importance and value of Shopify certification
  • A guide to choosing the right Shopify certification path
  • Tips on how to leverage the Shopify Partner Academy for skill development
  • Information on specializing in specific areas of Shopify expertise
  • Ways to stay updated with the evolving Shopify ecosystem
  • Practical suggestions for applying your Shopify expertise in real-world scenarios

Infographic showing the steps to become a Certified Shopify Expert - certified shopify expert infographic step-infographic-4-steps

As you delve into this comprehensive guide, we hope to shed light on the best-certified Shopify expert tips that can truly make a difference in your online business strategy. Whether it's understanding the Shopify ecosystem better or optimizing your store for success, we're here to help you ace the e-commerce game. Let's get started.

Understanding the Importance of Shopify Certification

E-commerce is a booming field with countless opportunities. As our expert, Steve Pogson, from First Pier would attest, one of the leading platforms in the e-commerce space is Shopify. With over 1 million businesses relying on it, it's clear that Shopify's impact on the market is significant. Understanding this, it becomes clear why becoming a certified Shopify expert can be a game-changer.

The Value of Becoming a Certified Shopify Expert

Becoming a certified Shopify expert means you earn official documentation that validates your skills as a Shopify professional. It's not just about having another feather in your cap; it's about significantly enhancing your credibility in the digital marketplace.

Certification shows that you've put in the hard work and passed rigorous testing to hone your skills in various aspects of Shopify, like app development and theme creation. This is a clear indication of your dedication and expertise and can set you apart from the competition.

How Shopify Certification Enhances Your Earning Potential

As the demand for Shopify developers increases, so does the competition. But with Shopify certification, you can stay ahead of the curve. A certification not only sets you apart but can also boost your earning potential.

Being a certified Shopify expert can open up job opportunities with businesses looking to leverage the Shopify platform. It's not just about the technical skills; your certification can also be a testament to your ability to understand and adapt to the evolving needs of Shopify store owners.

At First Pier, we believe in continuous learning. Becoming a certified Shopify expert is part of this journey. Through certification, you can diversify your skills, increase your value, and become a sought-after professional in e-commerce. The time and effort put into becoming certified can yield substantial benefits in the long run.

As a Shopify expert, you are more than just a developer; you are a partner who helps businesses grow and succeed in the digital world.

Shopify Certification - certified shopify expert

Stay tuned for the next section, where we will guide you on choosing the right Shopify certification path for your career growth.

Choosing the Right Shopify Certification Path

Choosing the right path to become a certified Shopify expert is crucial. Your choice will likely depend on your existing skills, professional goals, and the specific areas of Shopify you want to specialize in.

Direct Shopify Certification vs Third-Party Certification

There are two main paths to becoming a Shopify certified expert: direct Shopify certification and third-party certification.

Direct Shopify Certification: Offered through the Shopify Partner Academy, this path provides you with an official commendation from Shopify itself, enhancing your credibility in the marketplace. Undergoing this certification process indicates that you've mastered the skills necessary for app development, theme creation, and other Shopify-related tasks.

Third-Party Certification: This path involves accreditation offered by other learning institutions like Coursera or Udemy. These certifications can provide additional knowledge and guidance from professionals outside of the Shopify ecosystem. While you won't get certification directly from Shopify, the knowledge and skills you acquire will be invaluable and will add weight to your resume.

Whether you choose direct Shopify certification, third-party certification, or both depends on your career goals and the time you're willing to invest in learning.

Popular Shopify Certification Courses to Consider

There's a diverse range of courses you can choose from, each designed to equip you with different aspects of Shopify expertise. Here are popular options to consider:

  1. Shopify Foundations: This course is designed to educate partners who support merchants. It provides a strong foundation for understanding Shopify's features and functions.

  2. Liquid Storefronts for Theme Developers: If you're inclined towards theme development, this course will teach you how to optimize a Shopify theme using Liquid, Shopify's templating language.

  3. Upgrade Shopify Checkout: This is ideal for individuals looking to specialize in customizing Shopify Checkout and enhancing the checkout experience for customers.

  4. Search Engine Optimization (SEO): For those looking to boost store visibility on search engines, this course will help you understand and implement SEO tactics.

  5. Getting Started with Online Store 2.0: This course helps you understand the features you can leverage with Shopify's new Online Store offering.

At First Pier, we're proud to be recognized as official Shopify Online Store Experts. We've seen firsthand the value of these certifications, and we're ready to help you navigate your path to becoming a certified Shopify expert.

In the next section, we'll delve into how you can leverage the Shopify Partner Academy to further develop your skills.

Leveraging Shopify Partner Academy for Skill Development

When it comes to mastering Shopify, the Shopify Partner Academy is a treasure trove of resources. As certified Shopify experts, we've used this platform extensively to develop and test our skills, and we highly recommend it to anyone seeking to enhance their expertise.

Enrolling in Interactive Courses and Exams

Developing your Shopify skills is not just about reading and absorbing information. It's about putting your knowledge to the test and learning through practical application. The Shopify Partner Academy offers a wide range of interactive courses that not only teach you about Shopify's features and functionalities but also challenge you with exams to test your understanding.

These interactive courses and exams are designed to help you prove your expertise and gain confidence in your abilities. They cover a wide range of topics, from the basics of setting up and managing an online store to more advanced areas like theme and app development.

Utilizing Self-Study Courses for Technical and Business Expertise

In addition to interactive courses and exams, the Shopify Partner Academy also offers self-study courses. These are ideal for those who prefer to learn at their own pace and in their own time. These courses offer in-depth insights into both the technical and business aspects of Shopify.

Whether you want to understand how to build exceptional commerce experiences or how to identify growth opportunities, these self-study courses have got you covered. They are designed by Shopify experts to help you develop your technical and business expertise and shorten your path to success.

Courses such as App Development Certification and Theme Development Certification are incredibly useful for those looking to specialize in these areas.

At First Pier, we believe in the importance of continuous learning. That's why we always keep ourselves updated with the latest courses from the Shopify Partner Academy. We've seen firsthand how these courses have helped us improve our strategies and deliver better results for our clients.

Becoming a certified Shopify expert is not a one-time event. It's a journey of continuous learning and improvement. So make the most of the resources provided by the Shopify Partner Academy, and you'll be well on your way to becoming a Shopify expert.

In the next section, we'll discuss how to specialize in specific areas of Shopify expertise to further enhance your skills.

Specializing in Specific Areas of Shopify Expertise

Once you have a firm grasp on the basics of Shopify, you might want to consider specializing in a specific area. This can help you stand out in the market and offer a unique set of skills to your clients. Two primary areas of expertise you can focus on are Shopify theme development and Shopify app development.

Theme Development Certification for Custom Theme Creation

Shopify theme development is a highly sought-after skill. A well-designed and optimized theme can drastically improve a store's user experience and overall performance. However, creating a custom theme requires a deep understanding of Shopify's proprietary Liquid language.

Fortunately, several courses can help you become proficient in this area. For instance, a four-hour Shopify Theme Programming course covers Liquid, JSON, and JavaScript, and can give you a strong foundation in theme development.

At First Pier, we can't stress enough the importance of a well-crafted theme. Our custom theme development service provides merchants with a unique online store that truly represents their brand and resonates with their customers. Our certified Shopify experts can handle the complexities of theme development, allowing you to focus on running your business.

App Development Certification for Solving Merchant Problems

Another specialization area is Shopify app development. Developing apps allows you to create custom solutions to merchants' unique problems. You can increase the functionality of Shopify stores and integrate functions that might not be available on Shopify by default.

Courses such as the Shopify App Development course can give a comprehensive understanding of how to build, publish, and maintain Shopify apps.

Creating a custom app is not always straightforward, but it can often provide the perfect solution to a complex problem. We have seen this firsthand at First Pier, as our developers have created robust and secure APIs for a range of different use cases.

Whether it's creating a custom theme or developing a unique app, specializing in a specific area of Shopify expertise can elevate your skills and make you an invaluable asset to any merchant.

Staying Updated with the Evolving Shopify Ecosystem

As a certified Shopify expert, you will be well-aware that e-commerce is dynamic and ever-evolving. This rapid pace of change can be challenging to navigate, but it also presents ample opportunities for growth and innovation.

Importance of Continuous Learning in Shopify

One of the keys to staying ahead of the curve is continuous learning and adaptation. Given the constant changes in consumer behaviors, technological advancements, and market trends, it's crucial to stay updated with the latest developments in the Shopify ecosystem. This not only ensures that you're equipped to leverage the full potential of your Shopify store, but it also empowers you to make informed strategic decisions that can drive growth and success for your online business.

As we always emphasize at First Pier, knowledge truly is power. As Shopify experts, we constantly strive to refine and optimize our strategies, test new approaches, and continually optimize for better results. This requires a solid understanding of the Shopify platform and a commitment to learning, adapting, and evolving.

Exploring Additional Educational Tools and Certifications

Beyond the initial Shopify certification, there are numerous other educational resources that can help expand your digital marketing knowledge and skills. For instance, Shopify offers a wide range of online courses that cover areas such as marketing best practices for e-commerce, Shopify theme development fundamentals, data and analytics, cross-border selling, and much more.

In addition to these courses, there are also various certifications available for specific areas of Shopify expertise. For instance, if you're interested in theme development, there is a certification that focuses on Shopify theme programming with Liquid, JSON, JavaScript, and more. Or, if your focus is on app development, there is a specific certification that will teach you how to create amazing e-commerce store experiences with the Shopify ecosystem.

The more opportunities you have to build with Shopify, work on apps, and create your own themes, the more you'll enhance your skills and earning potential.

At First Pier, we are always exploring new tools and certifications to ensure we are offering our clients the best possible service. As certified Shopify experts, we believe in the importance of continuous learning to stay up-to-date with the rapid changes in the e-commerce landscape.

In conclusion, staying updated with the evolving Shopify ecosystem is an investment that pays substantial dividends. It can help you navigate the digital marketplace with confidence, make strategic decisions, and drive growth and success. So keep learning, stay curious, and continue to crack the e-commerce code!

Applying Your Shopify Expertise in Real-World Scenarios

After investing in learning and certification, it's time to apply your newfound skills and knowledge in real-world scenarios. This is the stage where the rubber meets the road, and you get to demonstrate the value of your expertise as a certified Shopify expert.

Becoming a Developer on Platforms like Storetasker

One way to put your skills to the test is by becoming a developer on platforms like Storetasker. This platform connects Shopify experts like yourself with businesses in need of your services. Whether it's building an ecommerce store from scratch or optimizing an existing one, opportunities abound for you to flex your Shopify muscles.

Working on platforms like Storetasker provides an excellent avenue to work on diverse projects, interact with different clients, and most importantly, build your experience. It's a practical way to enhance your skills further and increase your earning potential.

Building a Strong Portfolio as a Certified Shopify Expert

Another crucial step in asserting your expertise is building a strong portfolio. At First Pier, we believe that your portfolio is your strongest sales tool. It showcases your skills, demonstrates your problem-solving abilities, and gives potential clients a glimpse of what working with you would look like.

Your portfolio should include great examples of your work. These could range from Shopify stores you have set up, themes you have developed, to apps you have built. The more diverse and comprehensive your portfolio, the higher your chances of landing high-value projects.

As you continue to work on Shopify, take additional courses, and earn more certifications, you enhance your skills and earning potential. It's a continuous journey of learning, doing, and improving.

Take these steps to heart, and you'll be well on your way to making the most of your expertise as a certified Shopify expert. At First Pier, we're here to guide you every step of the way. After all, we're not just Shopify experts - we're partners in your success.


Becoming a certified Shopify expert is more than earning a title. It's a commitment to mastering the art of eCommerce, continually expanding your knowledge base, and delivering high-quality solutions to clients. At First Pier, we pride ourselves on our team of certified experts who are passionate about helping businesses thrive in the digital marketplace.

By following the tips shared in this article, you'll not only elevate your skills but also make a significant difference to the businesses you serve. Whether it's mastering the ins and outs of custom theme and app development, staying updated with Shopify's evolving ecosystem, or applying your expertise in real-world scenarios, every step you take brings you closer to that goal.

The journey to becoming a certified Shopify expert is not a sprint but a marathon. It requires continual learning, practice, and adaptation. But the rewards — in terms of professional growth, client satisfaction, and financial gains — are well worth the effort.

At First Pier, we believe in empowering businesses with the best eCommerce solutions. And we couldn't do it without our team of Shopify certified experts. If you're ready to put your skills to the test, join us in our mission to redefine eCommerce, one store at a time.

In conclusion, becoming a certified Shopify expert is not just about gaining a new skill. It's about joining a community of professionals dedicated to helping businesses succeed in the digital age. So, don't wait - start your Shopify certification journey today. You'll be glad you did.

If you’ve got any questions about becoming a Shopify expert, we’re here to help.


How Much Does It Cost to Hire an Expert on Shopify?

The cost of hiring a certified Shopify expert can vary widely depending on the level of expertise and the specific services you require. On an hourly basis, Shopify experts usually charge anywhere from $50 to $150. It's important to keep in mind that this is a significant investment in your e-commerce business, aimed at increasing efficiency, boosting sales, and enhancing user experience. At First Pier, we tailor our services to your specific needs, ensuring you get the most value for your investment.

How Do I Become a Shopify Expert?

Becoming a Shopify expert involves a process of learning, practice, and hands-on experience. First, join the Shopify Partners program, which is the gateway to obtaining a Shopify Experts profile and selling your services. You should also run at least five client stores to gain practical experience. A strong portfolio of your previous work is essential to demonstrate your expertise. Finally, request access to the Shopify Experts Marketplace and create your page. Continuous learning and staying updated with the evolving Shopify ecosystem is crucial for maintaining your expert status.

What is a Shopify Expert?

A Shopify expert can be an individual or an agency that specializes in various aspects of operating a Shopify store. They possess skills in areas such as store setup, design, development, marketing, and optimization. Shopify experts are certified professionals who have demonstrated their expertise through rigorous exams and real-world experience. They offer specialized services to help businesses maximize their use of the Shopify platform and enhance their e-commerce performance.

How Do I Become a Certified Shopify Partner?

Becoming a Shopify Partner involves a few crucial steps. First, learn about the program and understand its benefits and responsibilities. Then, join the Shopify Partner Program by signing up for an account. Verify your email address with Shopify and complete the form with your details. Once you're in, you'll have access to your Shopify dashboard, where you can manage your account and access learning resources. Completing courses and certifications from the Shopify Partner Academy is a great way to enhance your skills and build your credibility as a Shopify Partner.

As part of our team at First Pier, Steve Pogson is a certified Shopify expert who can provide valuable insights and guidance to help you navigate your Shopify journey. Whether you're looking to hire a Shopify expert or become one yourself, we're here to support you.

There's more where that came from

Enjoyed the read? There’s a heap more where that came from! Hit the ‘Subscribe’ button below, it’s a two-second affair, but the bounty of e-commerce wisdom we share is endless. You’d be silly not to!