Ecommerce Growth

2024: Shopify Plus Pricing Plans, Costs, and Considerations

Ecommerce Growth

2024: Shopify Plus Pricing Plans, Costs, and Considerations

Understanding the cost of Shopify Plus is crucial for businesses planning to upscale their e-commerce operations in 2024. At its core, Shopify Plus offers a more robust platform suited for high-growth and enterprise-level merchants, with the base pricing starting from $2,000 monthly. However, it's pivotal to note that costs can vary significantly based on specific needs such as sales volumes, custom integrations, and additional functionalities required.

E-commerce is rapidly evolving, and with that, the demand for platforms that can accommodate the complex needs of expanding businesses is at an all-time high. Shopify Plus emerges as a front-runner, providing not just a platform for online sales, but a comprehensive solution tailored to support the ambitious growth plans of modern enterprises. With its extensive feature set, scalability, and a rich ecosystem of apps and integrations, Shopify Plus is designed to streamline operations, enhance customer experiences, and boost conversions.

However, diving into Shopify Plus entails more than just understanding its baseline costs. It involves a deep dive into how its pricing structure can impact your overall business model and the potential for future growth. The commitment to Shopify Plus is not just a financial decision, but a strategic one that can shape the trajectory of your e-commerce success.

Detailed infographic showing the starting monthly cost of Shopify Plus, the factors that could influence the final pricing, and a comparison of costs based on sales volume and additional functionalities required - cost of shopify plus infographic pillar-4-steps

Understanding Shopify Plus

When you're growing fast and your online store needs more power and flexibility, it's time to look at Shopify Plus. Let's break it down in simple words to see if it's the right fit for you.

Shopify vs Shopify Plus

Imagine Shopify as a reliable car that gets you from A to B. It's perfect for daily needs. Now, think of Shopify Plus as a race car, equipped with powerful engines and advanced features designed for speed and performance. Shopify caters to small and medium-sized businesses, offering an easy-to-use platform to sell online, in stores, and everywhere in between. Shopify Plus, on the other hand, is built for high-volume merchants and enterprise-level businesses that need more customization, more support, and more control.

Enterprise-level features

Shopify Plus gives you the keys to the race car. You get to customize your checkout process, access advanced analytics, and use enhanced promotional tools. It's like having a pit crew at your disposal, with 24/7 priority support and a dedicated account manager to help you navigate through any challenges. Features such as unlimited staff accounts, advanced security, and the ability to handle high order volumes make Shopify Plus stand out for large businesses.

  • Unlimited Staff Accounts: As your team grows, so does your need to give them access. Shopify Plus lets you add as many staff accounts as you need, with specific permissions to keep things secure.
  • Customizable Checkout: You have full control over the checkout experience, allowing you to test and implement changes that can increase conversion rates.
  • Advanced Security: Enterprise-level security features keep your store and customer data safe.
  • High Volume Handling: Shopify Plus can manage thousands of transactions per minute, ensuring your big sales days go smoothly.

High-growth merchants

Shopify Plus is designed for businesses that are scaling rapidly. If your sales are shooting through the roof and you're planning to expand globally, Shopify Plus has the infrastructure to support your growth. It's not just about handling more traffic; it's about providing a seamless experience to your customers, no matter where they are or how they shop. High-growth merchants need a platform that can keep up with their pace, and Shopify Plus offers that scalability.

Case Study Highlight:

Take Kylie Cosmetics, for instance. They moved to Shopify Plus to handle their massive sales volumes and flash sales. The result? They managed to sell out their inventory in minutes, without the website crashing or slowing down. This kind of reliability is what high-growth merchants can expect from Shopify Plus.

In conclusion, upgrading to Shopify Plus is like turbocharging your e-commerce engine. It's built for speed, performance, and growth. If you're rapidly expanding and need a platform that can keep up, Shopify Plus offers the enterprise-level features and support to take your business to the next level. Now, as we move forward, let's delve into the cost of Shopify Plus in 2024, breaking down the monthly fees, variable fees, and what you should consider before making the leap.

Next, we'll explore the Cost of Shopify Plus in 2024 to give you a clear picture of what to expect financially when considering an upgrade or switch to Shopify Plus for your growing business.

Cost of Shopify Plus in 2024

When it comes to picking an e-commerce platform, understanding the costs involved is crucial. Shopify Plus, Shopify's enterprise solution, has a pricing model designed for high-growth and high-volume merchants. Let's break down the costs you might encounter in 2024.

Monthly Fees

In 2024, if you're considering Shopify Plus, prepare to budget for a starting monthly fee of $2,000. This is the base rate, ensuring you access all the fundamental features Shopify Plus offers.

Variable Fees

Shopify Plus introduces a variable fee model for merchants whose revenues exceed a certain threshold. Specifically, if your monthly sales surpass $800,000, Shopify Plus switches to a revenue share model, charging 0.25% of your monthly sales. However, this only applies in months where your revenue exceeds this threshold, providing a scalable cost that aligns with your store's success.

Annual Contracts

Shopify Plus requires a 12-month minimum commitment, emphasizing the platform's focus on long-term partnerships with its merchants. This commitment ensures stability and access to continuous support and features tailored to enterprise-level businesses.

Price Increases

The information provided reflects the pricing at the time of writing. Shopify Plus has been known to adjust its pricing to reflect the platform's evolving features and services. Therefore, potential price increases could occur, and staying informed through direct communication with Shopify or consulting with Shopify Plus partners like First Pier is wise.

Additional Considerations:

  • Development Costs: Customizing your Shopify Plus store may involve additional development costs, especially if you require unique features or integrations not covered by the base platform.

  • App Fees: The Shopify Plus platform hosts an array of apps to enhance your store's functionality. These apps vary in price, adding to the overall cost depending on what you choose to implement.

  • Site Maintenance: While Shopify covers basic maintenance, significant customizations or integrations may necessitate ongoing development support.

  • Third-Party Transaction Fees: If you opt not to use Shopify Payments, you'll incur additional fees for using alternative payment gateways.

In summary, the cost of Shopify Plus in 2024 involves a blend of fixed monthly fees, variable revenue-based fees for high-earning stores, and potential additional costs related to customization, apps, and third-party services. Understanding these costs is essential for any business considering Shopify Plus as their e-commerce solution.

Next, we'll dive into the Key Factors Influencing Shopify Plus Costs to help you further understand how various aspects of your business and choices can impact your expenses on this platform.

Key Factors Influencing Shopify Plus Costs

Shopify Plus Standard Fees

At its core, Shopify Plus starts with a license fee of $2,000 per month. This is the baseline for businesses to access the platform's enterprise-level features. For companies generating over $800,000 per month, the cost structure shifts to a revenue-based pricing model, potentially reaching up to $40,000 per month. This tiered approach ensures that the platform's costs align with your business's success.

Additional Costs to Consider

When planning your budget for Shopify Plus, it's crucial to look beyond the standard fees. Here's a breakdown of additional costs that could affect your total investment:

  • Volume of Sales: Higher sales volumes can lead to increased transaction fees, especially if you choose to use third-party payment processors.
  • Custom Integrations: Tailoring Shopify Plus to fit your business perfectly may require custom integrations, which can add to development costs.
  • Expansion Stores: If you're looking to sell internationally or across multiple brands, additional expansion stores are available at $250 per month per store, after your main store and nine expansions.
  • Transaction Fees: Using Shopify Payments can help avoid extra fees, but if you opt for third-party payment gateways, you'll face additional transaction fees. This is a critical factor to consider for businesses with a high volume of transactions.
  • Development Costs: Creating a unique online presence might require hiring developers for custom theme design or specific functionality, starting at around $30,000 for a custom design.
  • App Fees: While Shopify Plus offers a vast array of apps to enhance your store, both free and paid apps can add up. Budgeting for essential apps is necessary, with some businesses spending an average of $250 per month on apps alone.
  • Site Maintenance: Ongoing site maintenance and updates are vital for keeping your store running smoothly, which may require additional investment in developer resources or third-party services.

Shopify Plus Dashboard - cost of shopify plus

Paul Rogers, an E-commerce Consultant & Co-Founder at Vervaunt, highlights the cost-effectiveness of Shopify Plus, stating, “I've always found the cost of ownership of Shopify Plus to be very compelling in comparison to other platforms... the costs around the platform remain highly competitive as your brand scales.” This sentiment underscores the platform's value, especially when considering the ecosystem and lack of maintenance costs compared to competitors.

While the license fee and monthly minimum provide a starting point, the total cost of Shopify Plus can vary significantly based on your business's specific needs, sales volume, and the choices you make regarding integrations, apps, and payment processing. Careful consideration of these factors will help ensure that Shopify Plus remains a cost-effective solution for your enterprise-level e-commerce operations.

We'll compare Shopify Plus with other platforms to further contextualize its value proposition in the competitive e-commerce landscape.

Comparing Shopify Plus with Other Platforms

When considering Shopify Plus, understand how it stacks up against both its siblings in the Shopify family and its rivals in the broader e-commerce platform market. Let's dive into these comparisons to give you a clearer picture of where Shopify Plus stands.

Shopify Plus vs Standard Shopify Plans

First, let's look at the internal family comparison:

  • Basic Shopify is the entry-level plan, costing $29 per month. It's designed for small businesses just getting started.
  • Shopify, at $79 per month, introduces more features for growing businesses.
  • Advanced Shopify jumps to $299 per month, offering advanced reporting and lower transaction fees for larger operations.

Shopify Plus, then, is the next step up, starting at a minimum of $2,000 per month. The leap in cost corresponds with a leap in capability, including unlimited staff accounts, more extensive customization through access to Shopify's Liquid code, and dedicated support.

Shopify Plus vs Competitors

Now, let's compare Shopify Plus with its external competitors:

  • Magento (now Adobe Commerce): Magento Enterprise, or Magento 2, offers extensive customization and control, which appeals to businesses with high technical resources. However, starting costs for Magento can be deceptive; while its licensing fee might be slightly less than Shopify Plus's starting fee, the total cost of ownership often ends up being higher due to hosting, development, and maintenance costs.

  • WooCommerce: This is a free plugin for WordPress sites, making it an attractive option for businesses already using WordPress. While its start-up costs are significantly lower than Shopify Plus, WooCommerce can become expensive as you pay for additional plugins, themes, and potentially higher hosting fees for a growing site.

  • BigCommerce Enterprise: BigCommerce's enterprise solution competes closely with Shopify Plus, offering a similar range of features and scalability. Pricing can vary widely, though, and while some businesses might find BigCommerce Enterprise to be more cost-effective at lower sales volumes, Shopify Plus often becomes more competitive as businesses grow due to its fixed pricing structure beyond certain sales thresholds.


When evaluating cost-effectiveness, it's crucial to look beyond just the monthly or annual fees. Shopify Plus's pricing includes hosting, round-the-clock support, and access to a suite of features designed to help large businesses scale efficiently. The value of these included services can often offset the higher upfront costs, especially when compared to platforms like Magento, where the total cost of ownership can balloon with additional needs for hosting, security, and development.

Furthermore, Shopify Plus's ease of use and minimal maintenance requirements can significantly reduce the need for in-house or contracted development resources, further contributing to its cost-effectiveness for growing businesses.

In summary, while Shopify Plus has a higher entry cost than some alternatives, its comprehensive feature set, scalability, and support structure make it a value-packed option for high-volume merchants. The decision between Shopify Plus and its competitors will depend on your business's specific needs, technical resources, and long-term growth plans. Choosing the right platform is a strategic decision that can significantly impact your operational efficiency and growth trajectory.

Maximizing Value with Shopify Plus

When considering the cost of Shopify Plus, it's crucial to look beyond the price tag. The real value lies in how the platform's exclusive features, conversion tools, and other benefits can drive growth and improve efficiency for high-growth businesses. Let's dive into how Shopify Plus can be a game-changer for your e-commerce strategy.

Exclusive Features

Shopify Plus offers a suite of features not available on other Shopify plans. These include advanced customization capabilities through Shopify Scripts, which allows you to create personalized shopping experiences for your customers. Additionally, access to Shopify Flow can automate complex business processes, saving you time and resources. By leveraging these exclusive tools, businesses can streamline operations and focus on scaling.

Conversion Tools

The platform comes equipped with powerful conversion tools designed to boost your sales. Features like dynamic checkout, advanced cart recovery, and personalized recommendations help increase conversion rates by providing a smoother and more engaging shopping experience for customers. Utilizing these tools effectively can significantly impact your bottom line.

Lower Transaction Fees

One of the most immediate financial benefits of Shopify Plus is the reduced transaction fees. Compared to standard Shopify plans, Shopify Plus merchants enjoy lower rates, which can translate into substantial savings, especially as sales volume increases. For businesses processing large volumes of transactions, this can mean thousands of dollars saved annually.

Shopify Audiences

Shopify Audiences is a tool that allows merchants to cut customer acquisition costs by targeting more effectively. By leveraging data insights available only on Shopify, businesses can optimize their marketing campaigns to reach the most likely buyers, reducing wasted ad spend and improving ROI on marketing efforts.

Shopify POS Pro

For businesses that operate both online and offline, Shopify POS Pro provides a seamless integration between retail and e-commerce. This point-of-sale system is designed for high-volume merchants and offers features like unlimited registers, staff permissions, and in-depth reporting. By unifying the sales channels, businesses can provide a cohesive brand experience, manage inventory more efficiently, and analyze sales data across platforms to make informed decisions.

In conclusion, maximizing the value of Shopify Plus involves leveraging its unique features and tools to enhance your e-commerce operations. From exclusive features and conversion tools to lower transaction fees and specialized tools like Shopify Audiences and Shopify POS Pro, Shopify Plus offers a comprehensive suite of resources designed to support the growth and efficiency of high-volume merchants. By making full use of these capabilities, businesses can not only justify the cost of Shopify Plus but can significantly enhance their profitability and scalability.

Frequently Asked Questions about Shopify Plus

How much does a Shopify subscription cost?

Shopify offers various pricing tiers to cater to businesses at different stages of growth. For those just starting out or running smaller operations, Shopify Basic is available at $39/month. This plan provides essential features to get your ecommerce site up and running. For businesses looking for more functionality, the Shopify plan at $105/month includes additional features like reporting and international pricing options. The Advanced Shopify plan, at $399/month, offers even more capabilities for scaling businesses, including advanced report building and more staff accounts. At the top end, Shopify Plus starts at $2,000/month, aimed at high-volume merchants and enterprises needing the most comprehensive suite of tools and features Shopify offers.

What is the difference between Shopify and Shopify Plus?

The main difference lies in the scale and scope of features available. Shopify caters to businesses of all sizes with its tiered plans, providing a solid foundation for ecommerce operations, including site hosting, themes, and basic marketing tools. Shopify Plus, on the other hand, is designed for enterprise-level businesses with high volumes of sales and transactions. It offers unlimited staff accounts, advanced customization capabilities, lower transaction fees, and access to exclusive apps and features like Shopify Flow, Launchpad, and the Merchant Success Program. Plus, members benefit from dedicated support and a personalized Merchant Success Plan to help them scale.

How much is Shopify Plus going to increase in 2024?

As of the latest information available, Shopify Plus plans start at a base rate of $2,300/month for a license, which includes up to 9 expansion stores. This pricing can vary based on the specific needs and structure of your business. For businesses transacting more than $800,000 per month, Shopify Plus moves to a variable fee structure, charging 0.25% of monthly sales. This means that as your sales increase, the cost of Shopify Plus as a percentage of your revenue remains competitive, especially compared to other enterprise-level ecommerce platforms. While Shopify has not announced specific price increases for 2024, it's important for businesses to stay informed about potential adjustments. Shopify typically communicates any changes well in advance, allowing businesses to plan accordingly.

In summary, the cost of Shopify Plus is structured to support the growth and scalability of high-volume merchants. With its comprehensive suite of tools and features, Shopify Plus can significantly enhance your ecommerce operations. As you consider the investment in Shopify Plus, keep in mind the potential for increased efficiency, sales, and customer satisfaction that can result from leveraging this powerful platform.


Choosing Shopify Plus for your business is more than just selecting an e-commerce platform; it's making a strategic investment in your brand's future. As we've discussed, the cost of Shopify Plus reflects its value as a comprehensive solution designed to support and drive high-growth businesses. While the initial investment might seem substantial, the long-term benefits—enhanced efficiency, increased sales, and improved customer satisfaction—can far outweigh these costs.

Investment in Growth

Investing in Shopify Plus is not merely about paying for a service; it's about investing in your brand's growth and scalability. The platform's robust infrastructure, advanced features, and scalability options make it an invaluable asset for businesses poised for rapid growth. With Shopify Plus, you're not just paying for an e-commerce solution; you're investing in a platform that grows with you, offering more resources and support as your business expands.

Shopify Plus as a Strategic Choice

Choosing Shopify Plus is a strategic decision that can set your business apart from the competition. The platform's advanced features, such as customizable checkout experiences, unlimited staff accounts, and comprehensive analytics, empower businesses to offer unique shopping experiences that can drive conversion and foster brand loyalty. Moreover, the lower transaction fees and dynamic pricing structure ensure that the platform remains cost-effective as your business scales.

First Pier's Expertise in Shopify Development and Optimization

At First Pier, we understand the pivotal role Shopify Plus can play in your business's success. Our expertise in Shopify development and optimization allows us to tailor the platform's extensive capabilities to meet your specific needs, ensuring you get the most out of your investment. Whether it's setting up your Shopify Plus store, optimizing it for peak performance, or leveraging the platform's advanced features, our team is here to guide you every step of the way.

We believe in the transformative power of Shopify Plus and are committed to helping our clients unlock its full potential. By partnering with First Pier, you gain not just a service provider but a strategic ally dedicated to your business's growth and success.

In conclusion, Shopify Plus represents a strategic investment in your business's future. Its comprehensive features and scalability make it an ideal choice for high-growth brands looking to optimize their e-commerce operations. With First Pier's expertise in Shopify development and optimization, your business can fully leverage Shopify Plus's capabilities, ensuring you're well-positioned for success in the competitive e-commerce landscape. Let's embark on this journey together to unlock new levels of growth and innovation for your brand.

There's more where that came from

Enjoyed the read? There’s a heap more where that came from! Hit the ‘Subscribe’ button below, it’s a two-second affair, but the bounty of e-commerce wisdom we share is endless. You’d be silly not to!