How Much Does Shopify Plus Cost?
Shopify Plus starts at $2,300/month on a 3-year term or $2,500/month on a 1-year term. That's the published base price, but it's a floor, not a ceiling.
Once your store exceeds $800,000 in monthly revenue, pricing shifts to a variable model based on a percentage of sales — 0.35% on a 3-year term or 0.40% on a 1-year term. There's a cap: you won't pay more than $40,000/month in platform fees regardless of volume.
What the Base Fee Includes
The Plus subscription covers hosting, SSL, unlimited bandwidth, and the core platform. More relevant to most merchants:
Expansion stores: Up to 10 expansion stores are included — useful for international storefronts, separate B2B channels, or distinct brand experiences under one contract.
Unlimited staff accounts: No cap on team members, compared to the 15-account limit on Advanced.
Checkout customization: Checkout extensibility lets you modify the checkout flow in ways that aren't possible on standard plans — adding fields, building custom upsell steps, or deeply customizing the UI.
Shopify Flow: Native workflow automation for order processing, inventory management, fraud flagging, and more. Replaces several third-party apps for many merchants.
B2B on Shopify: Dedicated wholesale features including company profiles, custom pricing, net payment terms, and B2B-specific checkout flows — all from the same store as your DTC operation.
Launchpad: Schedule and automate flash sales, product drops, and theme changes.
Priority support: Dedicated Merchant Success Manager plus 24/7 phone and chat access.
Transaction Fees on Plus
If you use Shopify Payments, there's no additional transaction fee. Credit card processing on Plus runs approximately 2.15% + $0.30 per online transaction in the US.
If you use a third-party payment gateway, Shopify adds 0.15%–0.20% per transaction on top of whatever the gateway charges. At high volumes, this compounds quickly — a store processing $5M/year through a third-party gateway pays roughly $10,000–$15,000/year in additional Shopify fees alone. For most merchants, using Shopify Payments on Plus is the financially sound choice.
What Else to Budget For
Apps: Plus replaces some apps with native functionality, but most merchants still carry $1,000–$3,000/month in app costs at scale. Klaviyo, reviews, returns management, and loyalty programs are common ongoing costs.
Development: Custom checkout builds, headless storefront work, or complex integrations typically run $50,000–$150,000+ for initial builds, plus ongoing maintenance.
Theme: Premium themes are one-time purchases in the $150–$380 range, though many Plus merchants commission custom themes at higher cost.
Additional expansion stores: If you need more than 10, each additional store is $300/month.
When Does Plus Make Sense?
Shopify officially suggests considering Plus when you're generating $80,000+ per month. In practice, the decision usually comes down to a specific need rather than a revenue threshold:
You need custom checkout — for complex promotions, custom upsell steps, or B2B-specific flows. You need B2B capabilities alongside your DTC store. You're running flash sales or product drops that require Launchpad and advanced automation. You've hit the staff account limit on Advanced. You're expanding internationally and need multiple expansion stores on a single contract.
The financial break-even math: at $500,000/month in revenue, the transaction fee reduction from Advanced (0.6% third-party fee) to Plus (0.2%) saves roughly $2,000/month — nearly covering the incremental cost of upgrading. At higher volumes, the economics become even clearer.
If you're evaluating whether Plus is the right move, talk to us — it's a decision we work through with clients regularly.
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