Ecommerce Growth

How to Create a Shopify Landing Page

Ecommerce Growth

How to Create a Shopify Landing Page

In the vast ocean of e-commerce, standing out is no easy task. You're not just vying for attention with competitors, but also battling the fleeting attention span of shoppers. Amid these turbulent waters, having a solid platform like Shopify can be your lifeboat. But simply floating is not enough; you need to sail ahead. That's where learning to 'create landing page Shopify' comes to rescue.

As an expert in Shopify store optimization, I'm Steve, your trusted navigator from First Pier, and I'm here to show you why mastering the art of creating compelling Shopify landing pages is a non-negotiable skill for not just surviving, but flourishing in the e-commerce landscape.

Landing pages are the hidden treasures on your Shopify island that hold immense potential to push your conversion rates sky-high, not an exaggeration, but backed up by data. As per Unbounce, well-designed landing pages can see conversion rates as high as 9.7%. Astonishing, right?

A Shopify landing page is not just any page in your store; it's a purpose-driven page tailored to encourage visitors to engage in a specific action, be it signing up for your newsletter, participating in a sale event, or buying a product. Simply put, it's like a persuasive salesperson guiding your visitors to the treasure — conversion into customers.

If you're pondering on how to get started with building a Shopify landing page, don't worry, you're not alone. For many, this process may seem daunting, especially if you're a beginner. But fret not, while it may initially seem like navigating in uncharted waters, we'll be lowering the anchor into the depths in upcoming sections.

But before we step into the how-to territory, let's quickly glance over the expected Salient Features of a Robust Shopify Landing Page:

  • Headline and subheading that grabs attention
  • Well-defined call to action directing customer behavior
  • Attractive visuals enhancing the user experience
  • Concise and compelling unique selling proposition
  • An unmatched, brand-specific customer experience

Infographic showcasing the key features of an effective Shopify Landing Page - create landing page shopify infographic infographic-line-5-steps

With this sunlit path, you're all set to embark on voyages in the e-commerce sea, creating landing pages on Shopify that convert like crazy and drive your store's success. Let's dive in!

Understanding What a Shopify Landing Page Is

In the world of online marketing, a strong Shopify landing page is like a secret handshake. It's a personalized greeting that makes customers feel welcomed and understood. So, what exactly is a Shopify landing page, and why is it so crucial in the e-commerce landscape? Let's break it down.

Defining a Shopify Landing Page

A Shopify landing page is a standalone web page that is separate from your main website. It's created specifically for a targeted marketing or advertising campaign. But unlike any other page, it's the spot where your potential customers "land" after clicking on a Google Adwords ad or similar. Picture it as a welcoming reception for your visitors, where the magic of conversion begins.

When you create a landing page in Shopify, you're essentially constructing a launchpad that propels visitors into becoming shoppers. By delivering customized experiences to different audiences, it becomes easier to turn visits into sales. This leaves a favorable impression on visitors, making them more likely to perceive your business as professional and trustworthy.

The Role of a Shopify Landing Page in E-commerce

In the chess game of Shopify e-commerce, landing pages are your winning move. They play a pivotal role in turning online visitors into potential customers. These pages are particularly crucial for Shopify sellers as they can effortlessly build and launch landing pages for their marketing campaigns.

The beauty of a Shopify landing page lies in its purposeful design. Each landing page is a unique ecosystem, tailored to cater to a specific audience or offer. This ensures that visitors receive the most relevant and persuasive experience possible, like a secret handshake that makes them feel welcomed and understood.

But it's not just about creating a pretty front for your online store. Shopify landing pages are conversion machines. They are the silent salespeople of your e-commerce empire, working tirelessly to guide your potential customers along the buying journey.

So, whether you're a small business owner looking to expand your online reach or a seasoned Shopify merchant aiming to increase your conversions, Shopify landing pages should be a key component of your e-commerce strategy. They are your secret weapon to unlocking sales and supercharging your online store.

Now that we've defined what a Shopify landing page is and highlighted its role in e-commerce, let's delve into the benefits of having a Shopify landing page in the next section. Stay tuned!

The Benefits of a Shopify Landing Page

When you create a Shopify landing page, you unlock a world of potential for your online store. Not only do landing pages provide a targeted shopping experience, but they also help boost conversion rates, ramp up your marketing game, and increase your online visibility. Let's take a closer look at these benefits.

Increased Conversions

One of the most compelling reasons for using a Shopify landing page is the potential increase in conversion rates. Custom-built landing pages focus on a single product, service, or offer, eliminating distractions and guiding customers towards a specific action.

According to a report by Unbounce, well-designed landing pages can have an average conversion rate of up to 9.7%. That's nearly one in ten visitors making a purchase, signing up for a newsletter, or performing another key action!

Targeted Marketing

Shopify landing pages allow you to get more specific with your offers. Generic product pages might not fully address the needs of every visitor, but a tailored landing page can. By pairing targeted ads with specific landing pages, you can increase relevancy, making your marketing efforts more effective.

Imagine promoting a Spring sale with Facebook Ads. By creating a landing page specifically for that sale, you ensure a seamless experience for the customer from the ad click to the eventual purchase. This cohesive approach can drastically improve your conversion rates and overall marketing efficiency.

Enhanced Google Exposure and Traffic

A well-optimized Shopify landing page can also work wonders for your search engine visibility. By focusing on a single product or service, you can optimize your landing page with specific keywords and phrases, increasing your chances of appearing in relevant Google search results.

Moreover, landing pages provide an excellent opportunity for A/B testing. By experimenting with different elements such as headlines, images, or CTAs, you can identify what works best for your audience and optimize your page accordingly. This ongoing refinement process can lead to improved rankings, more organic traffic, and ultimately, more sales.

In conclusion, a Shopify landing page is more than just a pretty face for your online store. It is a powerful tool that can significantly boost your conversion rates, enhance your marketing efforts, and improve your online visibility. In the next section, we will discuss the different methods available to create landing page Shopify, even if you're a beginner.

Different Methods to Create a Shopify Landing Page

Creating a Shopify landing page doesn't have to be a rocket science. There are multiple ways to go about it, each with its own set of benefits and drawbacks. Let's delve into the four main methods you can use to create landing page Shopify:

Using Shopify's Built-in Tools

The most basic way to build a Shopify landing page is by utilizing Shopify's built-in tools. Here's a simple step-by-step process:

  1. Open the Shopify dashboard and click 'Online Store.'
  2. Select 'Pages' in the dropdown menu.
  3. Click 'Add Page' and start designing your page with relevant images, videos, and content.

While this method is straightforward, it can be somewhat limited in terms of functionality. But for simple announcements and promotions, it can get the job done without the need for coding or additional tools.

Utilizing Shopify Landing Page Builder Apps

If you're looking for more advanced features and flexibility, consider using Shopify landing page builder apps like EComposer or PageFly Landing Page Builder. These tools offer drag-and-drop editors, pre-made templates, and other advanced features that can help you create high-converting landing pages. The downside is that they usually come with a monthly subscription fee.

Employing Third-Party Landing Page Builders

You can also use third-party landing page builders like Leadpages to create landing pages that integrate with your Shopify website. These builders allow you to create a customized buy button that you add to your landing pages, making it easier for your customers to make a purchase.

Working with Professional Landing Page Designers or Agencies

If you're not comfortable doing it yourself or if you want a more tailored approach, you might consider working with a professional landing page designer or agency. At First Pier, we specialize in designing effective and optimized Shopify landing pages that are unique to your business. Our team of experts handles every aspect of your landing pages, from crafting compelling content to conducting split A/B tests for optimization.

In conclusion, there's no one-size-fits-all method to create a Shopify landing page. The method you choose will depend on factors such as your budget, experience, bandwidth, and goals. The key is to experiment with different options to find the one that delivers the best results for your business.

Step-by-Step Guide to Creating a Shopify Landing Page

Building a landing page on Shopify isn't rocket science, but it does require a bit of know-how. Here's a step-by-step guide to help you create a landing page in Shopify, even if you're a beginner.

Logging in to Shopify and Accessing the Theme Editor

First things first, log in to your Shopify account. Once you’re in, navigate to the Shopify admin dashboard to access the theme editor. Here, you'll find a number of both free and paid themes that you can customize to reflect your unique brand personality.

Creating a New Page or Using a Template

From the dashboard, click on "Pages," then "Add Page". Here, you can either create a new page from scratch or choose an existing template to base your landing page on. If you're starting from scratch, give your page a unique name that describes its purpose. If you're using a template, select it from the dropdown list.

Customizing the Landing Page Design

Once your page is set up, it's time to customize it. You can change colors, fonts, layouts, add your logo, and images to make your landing page truly your own. Remember, the goal here is to make a visually appealing page that resonates with your target audience and encourages them to take desired actions.

If you're comfortable with code, or if you have a developer on your team, you can also access and edit the theme's code directly for deeper customization.

Adding Landing Page Sections to the Template

Your landing page will consist of different sections like headers, product collections, and call-to-actions. Using the side menu, choose the elements you want to show on your landing page and style them as per your preference. The drag-and-drop functionality makes it easy to arrange these sections to create the layout you want.

Keep in mind that the content in these sections is fixed, so use imagery and language that’ll apply broadly to your landing pages. Alternatively, you can create several page templates that you’ll use only once. Save changes by clicking the green button in the upper right corner.

Publishing the Landing Page

Finally, it's time to bring your landing page to life. Before publishing, preview your page to make sure everything looks and works as intended. If you're satisfied with your page, click the "Publish" button to make it live. Remember, you can always come back to edit and update it as needed.

Creating a landing page in Shopify can be a straightforward process if you take it one step at a time. Just remember, landing pages are never truly finished. They should be continuously tested, tweaked, and improved based on performance data and customer feedback. Happy building!

Optimizing Your Shopify Landing Page for Success

After you create your Shopify landing page, the next crucial step is to optimize it for maximum effectiveness. This step involves a series of activities aimed at enhancing the performance of your landing page. Let's delve into these activities.

Conducting Conversion Research

One of the first steps in optimizing your landing page is conducting conversion research. This involves A/B testing different aspects of your landing page design to determine what elements yield the best results. As our expert Steve points out, "It's not just about finding the best performing tagline, but rather challenging strategy or testing hypotheses directly linked to customer problems or business opportunities." By focusing on high-impact tests, you can ensure you're investing your time and resources wisely, which can potentially increase your conversion rates by up to 300%.

Understanding Your Target Audience

Understanding your target audience is another crucial aspect of landing page optimization. This understanding will guide every aspect of your landing page design, from the choice of language and visuals to the overall design and layout. It's about understanding the language of your audience and translating it into an irresistible call to action. The more you know about your audience's preferences and behaviors, the better you can tailor your landing page to meet their needs and ultimately, boost conversion rates.

Tailoring Your Landing Page to Your Audience

Now that you understand your target audience, it's time to tailor your landing page to their needs and preferences. This involves making sure your messaging aligns with their intent at each stage of their buying journey. For instance, if they're just starting to research, you'll want to educate to earn their trust. But if they're ready to buy, you'll need to find a way to get them to the checkout without any friction.

Incorporating Key Elements of Effective Landing Page Design

An effective Shopify landing page should include key elements such as a compelling headline, persuasive call to action, high-quality images, and clear pricing and delivery information. These elements not only enhance the shopping experience but also build trust with your customers. Remember, your landing page isn't just a platform for selling your products; it's a platform for telling your brand story. Make sure your design and content resonate with your audience and reflect your unique brand aesthetics.

Testing and Refining Your Landing Page Design

Finally, remember that landing page optimization is an ongoing process. Even after you've launched your landing page, it's important to continually test different elements and refine your design based on the results. This cycle of testing and refining allows you to continuously improve your landing page and keep it optimized for the highest possible conversions.

In conclusion, optimizing your Shopify landing page involves a blend of research, understanding your audience, tailoring your design, incorporating key elements, and continuous testing and refinement. By following these steps, you can maximize the potential of your landing page and boost your conversions and sales.

Case Study: Successful Shopify Landing Page Examples

Even if you're just starting out, creating a Shopify landing page doesn't have to be daunting. Here at First Pier, we've seen how a well-optimized landing page can significantly boost conversions. Let's take a look at some real-life examples that you can draw inspiration from.


Brightland sells extra virgin olive oil from California. They've received positive praise from magazines like Women’s Health, which they cleverly use to their advantage in their paid social ads. Their landing page is actually a collection page. The design is simple and clear, highlighting their differentiators right upfront along with their five-star rating. This approach instantly builds trust with the visitors and makes them more likely to make a purchase.


Olipop is a brand known for selling healthier sodas packed with plant-based ingredients. They use their product page as their landing page. The design is vibrant, fun, clean, and simple—all of which are integral parts of Olipop’s visual brand identity. This strategy shows that you don't always need a separate landing page to drive conversions. Sometimes, a well-optimized product page can do the trick.


Path is a brand that sells travel gear. They use a custom bundles page as their landing page, helping customers decipher what they need to buy. It simplifies the buying process and also encourages bulk buying by offering potential savings. This approach shows that understanding your customers' needs and making the buying process easy for them can significantly enhance conversions.

These examples illustrate how different brands have leveraged the power of Shopify to create landing pages that drive conversions. They've harnessed strategic design, targeted content, and unique selling propositions to cater to their customers' needs and boost sales.

As you start to create your own Shopify landing page, remember that there isn't one way to build a landing page. What's important is to understand your audience, incorporate key elements like compelling copy, high-quality imagery, customer reviews, and a clear call-to-action, and continuously test and refine your page for optimal results.

Remember, your Shopify landing page is more than just an online storefront—it's your brand ambassador, lead generator, and conversion machine. Understanding its potential and leveraging it effectively can be a game-changer for your e-commerce business.

Conclusion: Maximizing the Potential of Your Shopify Landing Page

Creating a compelling Shopify landing page is an important step for any e-commerce business. But, as we've seen, it's not just about piecing together a few images and text. To truly maximize the potential of your Shopify landing page, you need to strategically design, test, and optimize it to suit your target audience's needs and preferences.

At First Pier, we understand how daunting this process can seem, especially if you're new to Shopify or e-commerce. But don't worry, it's simpler than you think. Especially when you have the right knowledge and tools at your disposal, and that's exactly what we provide. We've helped countless businesses create landing page Shopify that not only look good but perform well too.

Remember, your landing page is the first interaction that many customers will have with your brand. So, make it count! Use Shopify's built-in tools, employ powerful Shopify landing page builder apps, or even consider working with professional landing page designers or agencies to create a page that truly represents your brand.

Your landing page should be a fusion of your brand's unique selling proposition, compelling visuals, and a clear, enticing call to action. But, don't forget to continuously test and refine your page. As our expert, Steve, rightly pointed out, "The best landing pages result from relentless testing to uncover the magic mix of elements and content that inspires visitors to click."

In conclusion, creating a Shopify landing page can seem like a daunting task, but it doesn't have to be. With the right knowledge, tools, and a bit of patience, you can create a landing page that not only looks good but also converts like crazy. After all, as we've seen, a well-designed landing page can boost conversions by as much as 9.7%!

So, are you ready to create your first Shopify landing page? We hope that this guide has provided you with the information and inspiration you need to get started. Remember, we're here to help if you need us. Happy conversions!

There's more where that came from

Enjoyed the read? There’s a heap more where that came from! Hit the ‘Subscribe’ button below, it’s a two-second affair, but the bounty of e-commerce wisdom we share is endless. You’d be silly not to!