Final Countdown: Your 2023 Shopify Launch Checklist!

Final Countdown: Your 2023 Shopify Launch Checklist!

Whether you're a seasoned ecommerce veteran or a business owner venturing into online retail for the first time, launching your Shopify store is an exciting endeavor. But, it's also a process that requires careful planning and execution to ensure a seamless experience for your customers and a profitable return for your business. In this article, 'Final Countdown: Your 2023 Shopify Launch Checklist!', we'll guide you through a comprehensive Shopify checklist before launch to ensure you're well-equipped for success.

From setting up your online store and organizing your products, to testing your store's functionality and preparing for the big launch - we've got you covered. So, let's dive right in and set the stage for your Shopify store launch in 2023!

Understanding Your Goals and Setting Up Your Shopify Store

Deciding on Pricing Plans and Sales Channels

The backbone of your Shopify store setup begins with having a clear vision of your business goals. Are you aiming to sell both online and in person? Do you plan to leverage social media channels like Facebook for sales? These considerations are crucial in determining the pricing plans and sales channels that best suit your business model. Remember, you don't need to make a final decision on the pricing plan until the end of your trial period.

Entering Your Business Information

Once you have a clear understanding of your goals, it's time to input your business details. This step involves entering essential information like your store name, legal business name, and business address. Keep in mind that your store name will become part of your default Shopify URL (e.g.,, so choose wisely!

Setting Up Your Domain

After these initial steps, you'll need to set up your domain. This is vital because it ensures that your customers can find your store online. Shopify makes this process a breeze, allowing you to either link an existing domain or purchase a new one directly from the platform. Remember that a custom domain (e.g., adds a professional touch to your online presence.

Configuring Shipping, Taxes, and Payment Gateways

Next up, you'll need to configure your shipping settings, taxes, and payment gateways. It's important to set the default currency and weight unit for your store listings. Shopify's flexible platform integrates with over 100 payment gateways, ensuring you can offer your customers a variety of payment options. You'll also need to establish your tax settings and shipping rates, which will depend on your product types and delivery locations.

Remember to staff your store if applicable, and explore the Shopify App store to identify apps that could enhance your business operations.

At this stage, it's also important to connect with local experts for advice about taxes and laws related to your business. If you already have an ecommerce website, consider migrating it to Shopify to leverage its user-friendly interface and powerful features.

By the end of this phase, you'll have established a solid foundation for your Shopify store. In the next section, we'll guide you through organizing your store and making it visually appealing to potential customers. Stay tuned!

shopify checklist before launchhierarchy

Organizing Your Shopify Store

As you step into the next phase of your Shopify journey, a well-structured, visually appealing store is your key to customer engagement. In this section, we'll walk you through choosing and customizing your theme, adding and organizing products, and setting up a blog to keep your audience engaged.

Choosing and Customizing Your Theme

The first impression your online store makes on potential customers is vital. A visually compelling, user-friendly design can make the difference between a quick exit and a lasting engagement. Shopify provides a variety of free and paid themes that you can tailor to reflect your brand's unique personality.

Start by exploring different themes, considering your brand aesthetics, and the user experience you want to provide. Once you've chosen the perfect theme, take the time to customize it. From colors and fonts to layouts, make changes to capture your brand's essence. Don’t forget to add your logo and images that resonate with your offerings. If you're comfortable with code or have a developer on your team, you can even dive deeper into customization by accessing and editing the theme's code directly.

Adding and Organizing Products

Next, it's time to stock your virtual shelves. Your products are the heart of your online store, and their presentation can heavily impact sales. To add your first product, navigate to Products > Add product. Remember to include high-quality images, detailed descriptions, and relevant tags for each item.

Once your products are listed, organize them into collections. This will help your customers navigate your store with ease, enhancing their shopping experience. Group related items together and ensure that your tax and shipping information is accurate for each product.

Setting Up a Blog

A blog is a powerful tool to build a community around your brand, boost SEO, and drive more traffic to your Shopify store. It provides a platform to share your brand story, offer expert advice, and engage with your customers on a deeper level.

Within your Shopify admin dashboard, you can easily add a blog. Consider the type of content that will resonate with your audience and plan your blog posts accordingly. Keep your content relevant, engaging, and consistent to keep your audience coming back for more.

In the end, organizing your store is all about creating a seamless, enjoyable shopping experience. Take time to perfect these aspects of your Shopify store, and you'll be well on your way to impressing visitors, converting customers, and driving sales. Next up, we'll discuss how to thoroughly test your store before the big launch, so stay tuned!

Testing Your Shopify Store

A successful online store is like a well-oiled machine, and every cog in the wheel needs to function smoothly. In this section, we'll walk you through the critical steps of testing your Shopify store, an essential phase before your grand 2023 launch. Remember, it's better to encounter and fix any hiccups now than to disappoint your customers later. So, let's dive in and make sure your store is ready to shine!

Placing Test Orders

First things first, you need to place some test orders. This crucial step allows you to experience first-hand what your customers will go through when making a purchase. This way, you can ensure that the checkout process works correctly, the payment gateways are functioning, and the order confirmation emails are being sent out as expected.

With Shopify Payments, you can place a test order with a live payment gateway to make sure everything is in order. You can buy your products, just like your customers would, and monitor how everything unfolds. Remember to test this process on both desktop and mobile devices to provide an excellent shopping experience to all your customers, regardless of their preferred device.

Familiarizing Yourself with the Checkout Process

After placing your test orders, it's time to review your checkout process. According to various studies, over 70% of online shopping carts are abandoned due to issues during the checkout process. To ensure you're not part of this statistic, iron out any wrinkles in your checkout process before your store goes live.

Make sure that your shipping rates are displayed on the checkout page and that your customers have access to different shipping options. Test all your discount codes to ensure they work correctly. Verify that your customers can edit their carts, change quantities, and delete products without any hassle.

Validate that you offer familiar payment methods such as credit cards, PayPal, Google Pay, and Shop Pay. Check that there's an option for order status tracking and that your contact page is easily accessible for any follow-up questions or order amendments. Finally, ensure that an automated email notification is triggered upon purchase.

If you're planning to ship internationally, don't forget to test that your language selector, currency switcher, and international shipping policy are all available and working flawlessly.

Testing your Shopify store might seem like a tedious task, but every minute you spend perfecting your online store now will pay off when you launch your business. After all, the devil is in the details. Now that you've tested your store, it's time to prepare for the grand launch! Stay tuned for our next section, where we'll guide you through the last steps before your Shopify store goes live.

Preparing for the Launch of Your Shopify Store

The moment you've been waiting for is nearly here: the grand unveiling of your Shopify store! But before you hit the metaphorical launch button, there are a few final steps to ensure your store is ready to welcome visitors and convert them into customers. Let's dive into the specifics of getting your Shopify store launch-ready!

Removing the Store Password

As a default safety measure, your brand new Shopify store will be password-protected. This feature ensures that only those who have the password can access your site during the setup process. However, when you're ready to unveil your store to the world, it's time to remove this password protection.

Head over to your Shopify admin dashboard, and navigate to the 'Online Store' preferences. Here, you can disable the password protection, opening your virtual doors to the world. But, before you do that, conduct a thorough review of your store. Make sure everything is in place, and there are no errors that might hinder the user experience.

Adding a Chat Widget for Customer Inquiries

Customer service is a vital aspect of your online store's success. According to Forrester, 50% of adults will abandon a purchase if they can’t get a quick answer to their question. Therefore, it's essential to ensure your customers can reach you easily and quickly.

One of the most effective ways to do this is by adding a chat widget to your store. This feature allows visitors to pose questions or voice concerns directly from your website, without having to navigate away to send an email or make a phone call. The easier it is for customers to reach you, the more likely they are to make a purchase.

Shopify offers a variety of live chat apps available in the Shopify App Store, so you can choose the one that best fits your needs and budget. Just remember, the key is to provide prompt and helpful responses to keep your customers satisfied and coming back for more.

Creating a Coming Soon Page

A 'Coming Soon' page can be a valuable tool in your pre-launch marketing plan. It not only builds anticipation but also allows you to start capturing email addresses of interested visitors, which you can use for your launch announcement and future marketing efforts.

Your 'Coming Soon' page should be compelling and reflective of your brand. It should hint at what's to come, without giving everything away. Be sure to include an email sign-up form and, if possible, offer a small incentive for signing up, like a discount on their first purchase.

Remember, the journey of setting up your Shopify store is as exciting as it is challenging. But with careful planning and attention to detail, you'll be ready to hit that launch button with confidence.

Expanding Your Shopify Store

In the e-commerce world, having a multi-channel approach is key to reaching your potential customers wherever they are. As you prepare to launch your Shopify store in 2023, it's time to think beyond your online storefront. Let's explore how you can expand your digital presence and increase your sales opportunities by adding other online sales channels and leveraging the power of social media giants like Facebook and Instagram.

Adding Other Online Sales Channels

While your Shopify store serves as your primary online selling platform, you shouldn't limit your reach to just one channel. Customers these days expect a seamless shopping experience across multiple platforms. Whether they're searching for products on Google, scrolling through Instagram, or browsing their favorite marketplaces like eBay and Amazon, it's in your best interest to be there.

Leveraging additional sales channels is not just about visibility, it's also about providing a convenient shopping experience. Shopify integrates seamlessly with a variety of online sales channels including eBay, Amazon, Google Shopping, and TikTok, ensuring you can manage all your orders, inventory, and customers from one centralized dashboard.

Remember, each sales channel has its own eligibility requirements based on your region, product types, and sometimes your Shopify subscription plan. So, it's important to refer to your plan's features and choose the channels that best align with your business goals.

Selling on Facebook and Instagram

As social media platforms evolve, they're becoming increasingly valuable for e-commerce businesses. Facebook and Instagram, now united under the umbrella of Meta, offer excellent opportunities for online retailers to showcase their products to a vast audience.

With Shopify, you can easily set up Facebook and Instagram shops that sync with your online store. This means that any updates you make to your products or inventory on Shopify will automatically reflect on these platforms. It's a convenient and efficient way to manage your sales across multiple channels.

When you sell on Facebook and Instagram, you're not just reaching a larger audience, but you're also providing a seamless shopping experience for your customers. They can discover your products, browse your collection, and even complete their purchase without ever leaving the app.

Expanding your Shopify store to include other online sales channels and social media platforms is a strategic move to increase your visibility, reach a larger audience, and ultimately, drive more sales. Remember, your goal is to be where your customers are, providing them with a seamless and enjoyable shopping experience. So, as you count down to your Shopify launch in 2023, consider these expansion strategies to help your business thrive.

shopify checklist before launch3 stage pyramid

Promoting Your Shopify Store

A successful Shopify store launch doesn't end with setting up your store. It's now time to make some noise and get your brand out there. Let's dive into how you can optimize your home page metadata, create a marketing plan, utilize email marketing campaigns, improve SEO, and get the most out of discount codes and abandoned cart emails.

Optimizing Your Home Page Metadata

Every successful online journey begins with a single search. And in this realm, metadata is key. By optimizing your home page metadata, you can enhance your store's visibility on search engines, making it easier for potential customers to find you. Shopify allows you to craft compelling and keyword-rich meta elements, including title tags and meta descriptions, for all your pages. This helps to improve your visibility in search results, guiding more traffic to your store.

Creating a Marketing Plan

Your marketing plan is your roadmap to success. It outlines your goals, identifies your target audience, and details the strategies you'll use to reach them. To create an effective marketing plan, consider utilizing various strategies such as social media promotions, Google ads, and Pinterest marketing. Moreover, consider implementing referral and loyalty programs to foster a sense of community and encourage repeat purchases.

Using Email Marketing Campaigns

Don't underestimate the power of a well-crafted email. Email marketing campaigns offer a direct line of communication with your customers. Go beyond sending newsletters. Create personalized, customer-focused content that resonates with your audience. This could include welcome emails, product recommendations, and exclusive offers. Remember, the secret to a successful email campaign is relevance. Segment your email list and tailor your content to each group for maximum engagement.

Improving SEO

Search Engine Optimization (SEO) is the magic wand that makes your store visible to the world. Optimize your content, site structure, and use relevant keywords in your content to improve your store's visibility. Adding your domain to Google Search Console can make your store more visible to search engines. Remember, content is king. Regularly create high-quality, engaging content that captivates your audience and signals to search engines that your site is a valuable resource.

Utilizing Discount Codes and Abandoned Cart Emails

Everyone loves a good deal. Offering discount codes can incentivize purchases and attract new customers. But what about those who showed interest but didn't complete their purchases? Enter abandoned cart emails. By implementing automated abandoned cart recovery campaigns, you can re-engage customers and potentially convert them into paying customers.

Promoting your Shopify store involves a mix of strategies and tactics. By adopting these methods, you can increase your store's visibility, engage your customers, and ultimately boost your sales as you prepare for your 2023 Shopify launch.

business growth

Growing Your Business with Shopify

Accessing Free Online Training and Resources through Shopify Learn

You've successfully set up your Shopify store, filled it with appealing products, and crafted a compelling marketing plan. Now, as you look ahead to your 2023 Shopify launch, it's time to focus on growth and resilience. But how do you take your e-commerce business to the next level? The answer lies in continuous learning and improvement, and Shopify provides abundant resources to facilitate that.

Shopify Learn is a treasure trove of free online training and resources designed to help you build and grow your business. From courses on e-commerce fundamentals to workshops led by industry experts, this platform offers a wealth of knowledge to help you navigate the e-commerce landscape and achieve your business goals.

These resources are not just theoretical; they encompass practical lessons drawn from real-life business experiences. You can learn about different aspects of online sales, such as optimizing your store's SEO, setting up email marketing campaigns, and creating effective discount codes. You can also dive into more strategic topics like understanding customer behavior, exploring new sales channels, and managing your inventory effectively.

Accessing these resources is simple. Just log into your Shopify account, navigate to the Shopify Learn section, and start exploring the courses and workshops that align with your needs and goals. And the best part? You can learn at your own pace, from the comfort of your own home or office.

But Shopify's support extends beyond just learning resources. The platform also offers 24/7 customer support to help you resolve any issues that may arise as you manage your store. Additionally, you can tap into the collective wisdom of the Shopify community through forums and blogs, where you can share experiences, learn from others, and get inspired.

In the dynamic world of e-commerce, staying ahead of the curve requires continuous learning and improvement. With Shopify's array of resources and support, you can equip yourself with the knowledge and skills to grow your business and make your 2023 Shopify launch a resounding success. The next step? Harnessing these resources to drive your business forward. Let's explore this in the next section: About First Pier: Your Shopify Expert Partner.


As the clock ticks down to your 2023 Shopify store launch, it's crucial to remember that preparation is the key to success. With this comprehensive Shopify launch checklist, you're now equipped with the insights and strategies needed to set up, organize, test, launch, and promote your Shopify store effectively.

From understanding your goals and setting up your store to organizing your products and creating a powerful marketing plan, each step is designed to optimize your online presence and drive your e-commerce success. But remember, launching your Shopify store is just the beginning of your e-commerce journey. To ensure longevity and scalability, it's crucial to access free online training and resources, such as Shopify Learn, and to continuously optimize your strategies.

However, even with the most elaborate checklist, navigating the e-commerce landscape can be a complex task. This is where a trusted partner, like First Pier, can make a world of difference. With expert knowledge and experience in Shopify development and optimization, First Pier can help you turn your Shopify store into a high-performance online powerhouse.

In conclusion, whether you're a seasoned e-commerce veteran or a novice just starting out, this Shopify launch checklist provides a robust framework to guide you through your journey. It's the final countdown to your 2023 Shopify launch, and with meticulous preparation and the right partner by your side, you're well on your way to making it a resounding success.

Now, let's move on to the final section of this guide: About First Pier: Your Shopify Expert Partner.

About First Pier: Your Shopify Expert Partner

There's a popular saying in the world of e-commerce - "You're only as good as your team." And when it comes to setting up a successful Shopify store, having an expert partner by your side can be the difference between merely surviving and truly thriving. That's where First Pier comes in.

As a leading e-commerce agency and Maine Shopify Experts, First Pier is your go-to partner for all things Shopify. Whether you're a start-up looking to launch your very first online store, or an established business aiming to scale your online presence, First Pier has the expertise and experience to make your Shopify dreams a reality.

First Pier specializes in a comprehensive approach to e-commerce, integrating every aspect of Shopify development and optimization to build high-performance online stores. We understand that a successful e-commerce business is not just about a stunning website - it's about a seamless user experience, effective marketing strategies, and continuous optimization.

Our team of Shopify experts will guide you through every step of your e-commerce journey, from initial store setup and theme customization to product organization and SEO improvement. We'll help you navigate the complexities of shipping and tax settings, payment gateways, and sales channel selection, ensuring your store is tailored to your unique business needs.

Moreover, we believe in empowering our clients. That's why we provide you with the tools and knowledge to manage and grow your Shopify store independently. With First Pier, you'll not only gain a Shopify store, but also the skills and insights to maintain it.

But our partnership doesn't end at launch. As your business evolves, we'll be there to support you, offering solutions and strategies to drive your online growth. Be it adding new sales channels, marketing your store, or optimizing your SEO, First Pier stands committed to helping you achieve your e-commerce goals.

In conclusion, launching a Shopify store in 2023 doesn't have to be a daunting task. With a comprehensive checklist and a trusted partner like First Pier, you can embark on your e-commerce journey with confidence and excitement. Let's make 2023 the year your online business takes off.

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