Ecommerce Growth

What You Get with Shopify Plus: Plan Options and Benefits

Ecommerce Growth

What You Get with Shopify Plus: Plan Options and Benefits

Shopify Plus Plan: If you're a high-volume business looking to enhance your ecommerce capabilities, the Shopify Plus plan is designed to help scale and manage your operations efficiently. Here’s a quick overview:

  • Customizable Checkout: Tailor the checkout process to match your brand and customer needs.
  • Unlimited Staff Accounts: Expand your team without additional costs.
  • Advanced API Access: Integrate seamlessly with other systems and manage higher data volumes.
  • Exclusive Apps and Features: Access tools specifically beneficial for high-growth businesses.

Shopify Plus serves as a robust platform for businesses poised for explosive growth or already managing considerable transaction volumes. It's not just about handling large sales but about providing the infrastructure to foster scalability and innovation. Shopify Plus streamlines operations, offers advanced customization options, and gives you greater control over your ecommerce environment, from front-end design to backend integrations.

This plan particularly suits those who need a platform that keeps pace with the dynamic demands of a growing market, while also bringing down total cost of ownership, increasing ROI, and significantly improving performance efficiencies. By empowering your business with high-performing ecommerce tools and functionalities, Shopify Plus helps in transforming operational challenges into opportunities for growth and enhanced customer satisfaction.

Infographic showing benefits of Shopify Plus including customized checkout, API access, staff accounts, and exclusive tools - shopify plus plan infographic pillar-5-steps

Understanding Shopify Plus Plan Pricing

When considering an upgrade to Shopify Plus, understanding the pricing structure is crucial. This section will help you grasp the starting costs, explore the variable platform fee, and highlight the long-term investment benefits of choosing Shopify Plus.

Starting Costs

The pricing for Shopify Plus begins at $2,000 per month. This is a significant step up from the standard Shopify plans, which can start as low as $29 per month. The initial cost reflects the advanced features and capabilities designed to support larger, high-volume businesses.

Variable Platform Fee

For businesses with more complex needs, Shopify Plus offers a variable platform fee. This fee adjusts based on several factors including sales volume, the use of advanced features, and customized integrations. It's designed to scale with your business, ensuring that the costs align with your growth and usage levels.

Long-term Investment Benefits

Investing in Shopify Plus is not just about handling current sales volume; it's about preparing for future growth. Here are a few key long-term benefits:

  • Scalability: As your business grows, Shopify Plus can handle increased traffic and transactions without compromising performance.
  • Lower Transaction Fees: Compared to standard plans, Shopify Plus offers lower transaction fees, which can result in significant savings as your sales volume increases.
  • Advanced Features: Features like B2B tools, headless commerce capabilities, and advanced analytics with ShopifyQL provide a competitive edge and can drive further growth.
  • Global Expansion: With Shopify Markets Pro, businesses can easily manage international sales, helping to expand your reach and influence in global markets.

By understanding these aspects of Shopify Plus pricing, you can better assess how this investment fits into your business growth strategy and budget. This platform is not just a cost but a strategic investment that supports scaling, efficiency, and market expansion.

Continuing on, let's delve into the specific features that make Shopify Plus a powerhouse for businesses aiming for rapid growth and scalability.

Key Features of Shopify Plus

Exclusive Shopify Plus Features

Shopify Plus is not just a platform; it's a comprehensive solution designed to support high-volume businesses with advanced needs. Here are some of the key features that make Shopify Plus stand out:

  • Unlimited staff accounts: Expand your team as much as you need. With Shopify Plus, there's no cap on the number of staff accounts, allowing you to grow your personnel without worrying about additional costs.

  • Advanced permission settings: Gain precise control over what actions your staff can perform within your Shopify admin. This includes separate permissions for exporting reports and accessing specific apps, ensuring that sensitive data remains secure and operations run smoothly.

  • Customizable checkout: Personalize the checkout experience to maintain your brand's look and feel across all customer touchpoints. Although the traditional checkout.liquid access will be deprecated by August 13, 2024, Shopify Plus introduces checkout extensibility, offering even more customization options.

  • API resources: Shopify Plus supports enhanced API capabilities, allowing for deeper integrations with custom apps. This is crucial for businesses that require tailored solutions to meet specific operational needs.

  • Expansion stores: Manage up to nine expansion stores under your Shopify Plus plan, perfect for businesses aiming to scale internationally or across multiple distinct markets.

  • Shopify Plus Academy: Access a wealth of self-guided training materials designed to help you and your team master the Shopify Plus platform and maximize its potential for your business.

  • Shopify POS Pro: The first 20 POS Pro locations are included, enabling seamless multi-store retail management without additional costs.

  • B2B on Shopify: Simplify your wholesale and direct-to-consumer operations with integrated tools designed specifically for B2B sales.

  • Headless commerce: Utilize Shopify’s APIs to build custom storefronts on any device or platform, offering ultimate flexibility and control over your e-commerce environment.

  • Checkout extensibility: Enhance the checkout experience with a fully customizable interface that can adapt to complex business needs and improve conversion rates.

  • Shopify Audiences: Reduce customer acquisition costs significantly by leveraging Shopify's unique insights into customer behavior across its platform.

  • ShopifyQL Notebooks: Analyze and visualize your commerce data with an advanced, easy-to-use query language, helping you make informed business decisions faster.

  • Shopify Functions: Create unique commerce experiences by extending the backend logic of Shopify, allowing for custom promotions, pricing models, and more.

  • Shopify Markets Pro: Tackle international sales with powerful localization tools that manage currency conversion, local payment methods, and shipping strategies.

Each of these features is designed not just to support your current operations but to scale with your business as it grows. Whether you're looking to enhance your online store's functionality, expand into new markets, or streamline administrative tasks, Shopify Plus offers the tools and resources necessary to achieve your goals.

As we continue exploring the benefits of Shopify Plus, it's clear that this platform is built to handle not just today's business needs but also tomorrow's opportunities. Let's move on to how Shopify Plus compares with the basic Shopify offerings, shedding light on why upgrading might be the right move for your business.

Comparing Shopify Basic and Shopify Plus

When considering whether to stick with Shopify Basic or upgrade to Shopify Plus, understanding the differences between these two options is crucial. Here's a detailed comparison focusing on core offerings, customization flexibility, support options, access to code, and integration capabilities.

Core Offerings

Shopify Basic provides all the essentials for starting and running an online store. This includes website hosting, security features, and access to Shopify's app store. It's perfect for small businesses just beginning their online journey.

In contrast, Shopify Plus is designed for high-volume merchants and large-scale businesses. It supports higher levels of sales and traffic, providing robust features like advanced report building and the ability to handle around 11,000 checkouts per minute while maintaining a 99.99% uptime during peak periods.

Customization Flexibility

Shopify Basic offers a range of themes and simple customization options suitable for most startups. However, it does not allow changes to the checkout experience beyond what is available through standard settings and apps.

Shopify Plus elevates this by offering full access to customize the checkout process with its checkout.liquid file, although this feature is set to be replaced by checkout extensibility in 2024. This allows businesses to tailor the checkout experience extensively to reduce cart abandonment and enhance customer satisfaction.

Support Options

Both Shopify Basic and Shopify Plus provide 24/7 support, but the quality and depth of support differ significantly. Shopify Basic users get standard support, which includes access to customer service via email, chat, or phone.

Shopify Plus users benefit from 24/7 priority support, including a dedicated account manager and access to the Shopify Plus Partner program. This program connects merchants with expert agencies that can offer tailored, advanced support and services.

Access to Code

Shopify Basic limits access to certain areas of the platform's code, which can restrict the ability to make deep customizations.

Shopify Plus offers much more extensive access to the platform's code, including the ability to create and manage custom apps and integrations. This is crucial for businesses needing unique functionalities that aren't covered by standard Shopify apps or settings.

Integration Capabilities

While Shopify Basic supports various integrations with third-party services, the capabilities are somewhat limited and may not meet the needs of larger businesses.

Shopify Plus excels in this area, offering enhanced API resources and integration capabilities. This includes exclusive access to advanced APIs for both REST and GraphQL, allowing for more complex, scalable, and custom integrations that large enterprises require.

In conclusion, while Shopify Basic is an excellent platform for small to medium-sized businesses, Shopify Plus offers a more robust framework designed for high-volume merchants who need advanced features, customization, and integration capabilities. If your business is scaling rapidly or you require more control over your online store, upgrading to Shopify Plus could be a strategic move to support your growth and operational efficiency.

The Benefits of Upgrading to Shopify Plus

Why Shopify Plus is Worth the Investment

Upgrading to Shopify Plus can seem like a big step, but it's packed with benefits that justify the investment, especially for high-growth businesses.

Lower Total Costs: While the initial price tag for Shopify Plus might be higher, the long-term savings are significant. This plan offers lower transaction fees compared to standard Shopify plans. For businesses processing large volumes of transactions, this can translate into substantial cost savings annually.

Commerce-First System: Shopify Plus is designed with commerce at its core. It provides robust tools tailored for high-volume businesses, from advanced analytics to enhanced customer segmentation. This focus ensures that all features and updates are geared towards improving sales and operational efficiency.

Global Brand Trust: Some of the world’s top brands trust Shopify Plus for their eCommerce needs. Brands like Gymshark and Kylie Cosmetics have grown exponentially while using this platform. This global trust is not only a testament to its reliability and scalability but also adds a layer of credibility to businesses using Shopify Plus.

Non-Stop Innovation: Shopify Plus customers often receive first access to new features and updates before they roll out on other plans. This continuous innovation keeps your business ahead of the curve by leveraging the latest eCommerce technologies and practices.

Specialized Partners and Services: When you upgrade to Shopify Plus, you gain access to a dedicated Merchant Success Manager and a comprehensive ecosystem of partners specializing in high-growth commerce solutions. These resources are invaluable for customizing your store, integrating third-party solutions, and scaling your operations efficiently.

Lower Variable Costs: As your sales volume increases, the costs associated with Shopify Plus become even more competitive. The platform's pricing structure is designed to support scaling businesses, making it more cost-effective as your transaction volumes grow.

High-Volume Sales Support: Shopify Plus can handle over 10,000 transactions per minute and manage up to 6,000 checkouts per minute. This capability ensures that your eCommerce platform can withstand traffic spikes during major sales events without a hitch.

Custom Development Opportunities: Unlike standard Shopify plans, Shopify Plus offers greater flexibility in customization. You can alter the checkout experience, use Shopify Scripts to write custom logic, and build unique customer interactions, giving you the ability to tailor your online store to your specific business needs.

Multi-Store Management: For businesses that operate multiple brands or regional stores, Shopify Plus provides tools to manage multiple stores from a single interface. This consolidation simplifies operations and reduces the overhead associated with managing separate platforms for each store.

Upgrading to Shopify Plus is not just about handling current growth—it’s about propelling your business forward with advanced tools and support designed for high-volume operations. Whether it's through cost savings, enhanced capabilities, or access to exclusive services, Shopify Plus offers a compelling package for businesses ready to take their eCommerce efforts to the next level.

Planning for Shopify Plus in 2024

As your business looks towards the future, especially with the upcoming changes in 2024, understand how Shopify Plus plan adjustments could impact your budget and strategic planning. Here's what you need to know to stay ahead.

Price Increase Insights

Starting in 2024, Shopify Plus is introducing a price increase, which will see the starting monthly fee rise to $2,000. This adjustment is a reflection of the enhanced features and support provided by Shopify Plus, tailored to meet the needs of high-volume, high-growth merchants. Understanding these changes is crucial for budgeting accurately and ensuring that the benefits of the platform align with your business costs.

Locking in Current Rates

For businesses already on Shopify Plus or considering an upgrade, there's an opportunity to lock in current rates before the price hike takes effect. Existing Shopify Plus merchants have the option to secure their subscription at the current rate by committing to a three-year plan by April 24. This can represent significant savings and provide price stability over the next few years.

Preparing for Future Growth

With the price adjustment and the new requirement for a three-year minimum commitment starting in 2024, planning for the long term is more important than ever. This long-term commitment is designed to provide stable, continuous service and support, allowing businesses to plan their growth and scale operations with a predictable cost structure.

To effectively prepare, consider evaluating your business's projected growth and how the advanced features of Shopify Plus can support this expansion. Assess the scalability, customization needs, and the potential return on investment that Shopify Plus offers.

Shopify Plus is designed to support rapid growth and complex operations, and with these planned changes, it continues to be a robust platform for businesses aiming for significant expansion.

As we move towards these updates, it's vital to align your business strategies with the evolving e-commerce landscape, ensuring that your investment in Shopify Plus maximizes your business's potential.

In conclusion, staying informed and proactive about the upcoming changes in Shopify Plus will help your business leverage the full power of this advanced e-commerce platform, setting the stage for sustained growth and success in the competitive online marketplace.


Frequently Asked Questions about Shopify Plus

As we wrap up our discussion on the advanced features and strategic advantages of Shopify Plus, it's crucial to understand how this platform can future-proof your brand, represent a wise investment in growth, and how First Pier's expertise in Shopify development and optimization can be pivotal.

What does Shopify Plus include?Shopify Plus offers a comprehensive suite of tools designed for high-volume merchants. This includes unlimited staff accounts, advanced permissions, customizable checkouts, API resources, expansion stores, and exclusive access to Shopify Plus Academy and Shopify POS Pro. Additionally, merchants benefit from specialized features such as B2B tools, headless commerce capabilities, and unique promotional opportunities through Shopify Audiences and Shopify Functions.

How much does Shopify Plus cost?The pricing for Shopify Plus starts at $2,000 per month for standard setups and integrations. For businesses with higher volume, a variable fee structure is available, which is particularly beneficial for companies as they scale. This investment is structured to support the growth and scalability of high-volume merchants, ensuring that the platform grows with your business.

What is the difference between Shopify Basic and Shopify Plus?While Shopify Basic is an excellent platform for startups and smaller businesses, Shopify Plus is tailored for high-growth and high-volume merchants. Shopify Plus provides more robust backend support, advanced customization options, and superior scalability features that are essential for larger operations. The platform also offers lower transaction fees at scale and more sophisticated integration capabilities with third-party systems.

Future-proofing Your BrandChoosing Shopify Plus is not just about handling today's business needs but preparing for future challenges and market changes. With its scalable infrastructure and continuous updates, Shopify Plus helps ensure that your ecommerce platform doesn't become obsolete as your market evolves.

Investing in GrowthInvesting in Shopify Plus is investing in your business's capability to grow without being hampered by technological limitations. The platform's various features enable businesses to expand their reach, streamline their operations, and enhance their customer experience, which are crucial components for sustained growth.

First Pier's ExpertiseAt First Pier, we specialize in optimizing Shopify Plus to meet your specific business needs. Our expertise ensures that you maximize the platform's potential, from setting up your store to scaling operations efficiently. With our guidance, your investment in Shopify Plus becomes even more valuable, providing tangible benefits in terms of sales, efficiency, and customer satisfaction.

For more insights and tailored advice on how Shopify Plus can transform your business, visit our detailed service page on Shopify Plus Global by First Pier.

By choosing Shopify Plus and partnering with First Pier, you're not just setting up an ecommerce store; you're gearing up for future success, ready to meet the demands of an evolving market with confidence and efficiency. Make the strategic choice to invest in your growth with Shopify Plus, and let us help you make the most of this powerful platform.

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