Ecommerce Growth

Shopify Plus Advantages: Why It's Time to Make the Switch

Ecommerce Growth

Shopify Plus Advantages: Why It's Time to Make the Switch

Shopify Plus: The Enterprise Solution for High-Volume Merchants

What are the benefits of Shopify Plus? If you're a high-volume merchant, Shopify Plus offers unmatched scalability, customization, and support tailored to your growing needs. Here are some quick answers to what makes Shopify Plus a game-changer:

  • Scalability: Handle up to 500,000 hits per minute and unlimited bandwidth.
  • Customization: Full control over checkout, themes, and API access.
  • Support: 24/7 dedicated support and access to Shopify Plus Academy.
  • Cost-Effective: Lower transaction fees and custom pricing for large operations.
  • Integration: Advanced API calls and exclusive apps for seamless operations.

Shopify Plus is not just an upgrade to your already successful Shopify store; it's a complete enterprise solution crafted for high-growth merchants. From handling enormous traffic spikes to offering deep customizations for your checkout experience, Shopify Plus ensures your operations scale effortlessly.

Hello, I'm Steve Pogson, an E-commerce Growth Specialist with over two decades of experience. Throughout my career, I’ve helped businesses understand what are the benefits of Shopify Plus and make strategic decisions that propel their growth. Let's dive deeper into how Shopify Plus can transform your e-commerce operations.

Shopify Plus Benefits Infographic - what are the benefits of shopify plus infographic pillar-5-steps

What are the Benefits of Shopify Plus?

Scalability and High Traffic Management

Shopify Plus is built for scalability. As your store grows, the platform can handle up to 500,000 hits per minute and 6,000 checkouts per minute. This means no more worrying about your site crashing during high-traffic events like Black Friday. Plus, with unlimited bandwidth, you can ensure a smooth shopping experience for all your visitors, no matter how many there are.

Enhanced Customization and Control

Customization is key to standing out. With Shopify Plus, you get checkout customization through the checkout.liquid file, allowing you to tailor the checkout process to fit your brand perfectly. You can also use the Script Editor to create personalized discounts and special offers that enhance the customer experience.

Moreover, Shopify Plus supports up to 100 themes in your account, so you can test new designs or keep seasonal versions of your store ready to go.

Advanced API Access and Integrations

For businesses needing advanced functionalities, Shopify Plus provides exclusive API access. The REST API and GraphQL options allow for deeper integrations with your existing systems. Additionally, you get access to exclusive apps designed for high-growth businesses, such as the User API for managing staff permissions and the Gift Card API for promotional campaigns.

Comprehensive Support and Resources

Support can make or break your e-commerce journey. Shopify Plus offers 24/7 support, including a dedicated launch manager to ensure a smooth transition to the platform. You also get access to the Shopify Plus Academy, which provides training videos and live workshops to help you maximize the platform's features.

Cost-Effectiveness for Large Scale Operations

While Shopify Plus starts at $2,000 per month, it offers custom pricing options that can be more cost-effective for high-volume businesses. Lower transaction fees compared to standard Shopify plans can result in significant savings, especially when using Shopify Payments, which eliminates additional transaction fees.

International Sales and Multi-Currency Support

Expanding globally is easier with Shopify Plus. You can create up to nine clone stores in different languages and currencies at no extra cost. This multi-currency support ensures that you can cater to international markets seamlessly, boosting your global reach and sales.

Automation with Shopify Flow

Automation can save you time and reduce errors. Shopify Plus includes Shopify Flow, an automation tool that lets you set up workflows for tasks like inventory updates and customer segmentation. This ensures that repetitive tasks don't take away from focusing on growth opportunities.

Unlimited Staff Accounts and Advanced Analytics

Managing a growing team is simpler with unlimited staff accounts. You can easily onboard new employees and assign specific permissions to control access. Plus, advanced analytics help you gain deeper insights into customer behavior and sales performance, allowing for data-driven decisions.

Shopify Plus Benefits - what are the benefits of shopify plus

By leveraging these features, Shopify Plus can help you scale your business efficiently, customize your store to stand out, and manage your operations with ease. Whether you're dealing with high traffic or expanding internationally, Shopify Plus has the tools you need to succeed.

Key Features Exclusive to Shopify Plus

Shopify Flow: Automating Ecommerce

Shopify Flow is like having a digital assistant that never sleeps. It automates routine tasks so you can focus on growing your business. Imagine tagging high-value customers for special offers or reordering stock when levels get low—all done automatically.

With Flow, you can use pre-made workflow templates or build your own. For example, you can set up an automation to send a thank-you email after a customer makes a purchase. This not only saves time but also makes your operations smoother and more efficient.

Exclusive Checkout Customization

One of the standout features of Shopify Plus is the ability to customize your checkout. You get access to the checkout.liquid file, which lets you tailor the checkout experience to match your brand. This means you can change the look, add custom fields, and even tweak payment options.

However, note that checkout.liquid has been deprecated for the Information, Shipping, and Payment pages and will be removed on August 13, 2024. Shopify Plus merchants should switch to checkout extensibility before this date to continue customizing these pages.

Advanced Multi-Channel Selling

Shopify Plus excels in multi-channel selling. You can integrate with platforms like Amazon, Etsy, and eBay to reach more customers. You can also connect your store to social media channels, allowing you to sell directly on Facebook and Instagram.

This feature is crucial for capturing sales from customers who prefer to shop on different platforms. It also helps you manage inventory and sales from one centralized location, making it easier to keep track of everything.

Script Editor for Advanced Customization

The Script Editor is another powerful tool exclusive to Shopify Plus. It lets you create custom scripts to control various aspects of your store, like discounts, shipping methods, and payment options. This means you can offer personalized experiences for different customer segments.

For example, you can create a script to offer free shipping for orders over a certain amount or apply a discount to first-time buyers. This kind of customization can significantly boost your conversion rates.

Launchpad for Event Management

Launchpad automates your front-end processes, such as product launches and marketing campaigns. It's like having your own event manager. You can schedule sales, product drops, or any promotional events seamlessly.

For instance, you can set up a sale to start at midnight and end at noon the next day. Launchpad takes care of everything, ensuring your promotions run smoothly without you having to manually manage them.

Shopify Plus POS

With Shopify Plus, the first 20 POS Pro locations are included. This means you can seamlessly integrate your online and offline sales. Whether you're selling in a physical store, pop-up shop, or online, your inventory and sales data stay synced.

This integration ensures your customers have a consistent experience, no matter where they shop. It also makes it easier to manage your business from one place.

Multi-Currency Support

Shopify Plus supports multi-currency selling, making it easier to expand internationally. Your store can automatically adjust the currency displayed based on the customer's location. This feature is essential for providing a localized shopping experience.

Supported currencies include USD, GBP, EUR, CAD, AUD, NZD, JPY, HKD, and SGD. This flexibility can help you capture more sales from global customers.

By leveraging these exclusive features, Shopify Plus can help you automate your ecommerce operations, customize your store for better customer experiences, and expand your reach across multiple channels. Whether you're launching new products or managing high traffic, Shopify Plus has the tools you need to succeed.

Comparing Shopify and Shopify Plus

Pricing Structure

When it comes to pricing, Shopify offers three main plans:

  • Basic Shopify: $29 per month
  • Shopify: $79 per month
  • Advanced Shopify: $299 per month

These plans are straightforward and easy to understand. They provide all the essential features needed to run an e-commerce store.

Shopify Plus, on the other hand, starts at $2,000 per month. This pricing can increase based on your sales volume and additional services used. For businesses making over $800,000 per month, Shopify Plus switches to a revenue-based model, which maxes out at $40,000 monthly. This custom pricing is designed to support large-scale operations.

Feature Enhancements in Shopify Plus

Shopify Plus includes all the features of the standard Shopify plans, but with several enhancements specifically designed for high-volume merchants.

Multi-Channel Integration: Shopify Plus allows seamless integration across multiple sales channels like Amazon, Etsy, eBay, and social media platforms. This feature ensures you capture sales from various sources without additional hassle.

Abandoned Cart Recovery: While standard Shopify plans offer abandoned cart recovery, Shopify Plus takes it to another level. It provides advanced tools and customization options to help you recover more lost sales.

Shopify Scripts: This feature allows you to create custom scripts for discounts, shipping methods, and payment options. Unlike standard Shopify plans, Shopify Plus hosts these scripts on its servers, so you don't have to worry about extra code slowing down your site.


Both Shopify and Shopify Plus are known for their user-friendly interfaces. However, Shopify Plus offers more control and customization options. For example, with the checkout.liquid file (soon to be replaced by checkout extensibility), you can fully customize the checkout experience to match your brand.

Additionally, Shopify Plus provides unlimited staff accounts and advanced permission settings, making it easier to manage a larger team.

Apps and Integration

Shopify's app ecosystem is robust, offering thousands of apps to enhance your store. However, Shopify Plus merchants get access to exclusive apps and higher API rate limits, allowing for more complex integrations and custom solutions.

REST API and GraphQL are available for both platforms, but Shopify Plus supports additional API calls and offers custom integrations to suit your specific needs.

By understanding these differences in pricing, features, usability, and apps, you can better decide which platform suits your business needs. Whether you're a small startup or a large enterprise, Shopify has a solution for you.

Next, we'll dive into some real-world success stories to see how big brands are utilizing Shopify Plus to grow their businesses.

Real-World Success Stories of Shopify Plus Users

How Big Brands Utilize Shopify Plus

When it comes to what are the benefits of Shopify Plus, nothing speaks louder than real-world success stories. Let's look at how some big brands have leveraged Shopify Plus to achieve remarkable growth.

Gymshark: Scaling Globally with Ease

Gymshark, a leading sports apparel brand, needed a platform that could support seamless international business processes. Operating in 131 countries, they required the ability to adapt themes based on marketing campaigns and handle international delivery effectively. Shopify Plus provided the perfect solution with its robust features like multi-currency support and customizable themes.

“Shopify Plus has been instrumental in aligning our business model with our international presence,” says a Gymshark representative. The platform's stability and flexibility allowed Gymshark to scale effortlessly, contributing to their exponential growth.

Staples: Streamlined Operations

Staples, a giant in office supplies, utilizes Shopify Plus to streamline their operations. With the Shopify Plus POS system, Staples integrates their online and physical stores seamlessly. This integration helps them manage inventory and customer data across multiple channels, ensuring a unified shopping experience.

Heinz: Efficient and Effective Ecommerce

Heinz, the iconic food brand, turned to Shopify Plus for its robust ecommerce capabilities. With features like Shopify Scripts and Launchpad, Heinz can easily schedule sales events and manage large-scale promotions. This efficiency has enabled Heinz to boost their online sales significantly.

Magnolia: Personalized Customer Experience

Magnolia, a home and lifestyle brand, uses Shopify Plus to offer a personalized shopping experience. With the platform's advanced customization options, Magnolia can tailor their online store to reflect their unique brand identity. The Gift Card API and Discount Card API have also been crucial in driving customer engagement and loyalty.

Case Studies and Growth Metrics

These brands are just a few examples of how Shopify Plus can drive growth. For instance:

  • Gymshark saw a 30% increase in conversion rates by integrating AR, video, and 3D on product pages.
  • Kylie Cosmetics uses Shopify Plus to manage various sales channels, including an online store, pop-ups, and a brick-and-mortar location.

Brand Expansion

The ability to manage high traffic and scale operations is a significant advantage of Shopify Plus. With features like unlimited bandwidth and advanced analytics, brands can expand their reach without worrying about technical limitations.

In the next section, we'll answer some frequently asked questions about Shopify Plus to help you decide if it's the right fit for your business.

Frequently Asked Questions about Shopify Plus

Is Shopify Plus Right for My Business?

Are you making over $1 million in annual revenue? If yes, then Shopify Plus could be the right choice for you. It's designed to help businesses scale quickly and efficiently. For example, brands like Gymshark and Heinz have successfully scaled using Shopify Plus, managing high volumes of transactions seamlessly.

Do you need advanced customization? Shopify Plus offers extensive customization options, especially for the checkout process. If you need to run time-based discounts or integrate custom apps, Shopify Plus provides the flexibility you need.

Are you planning to sell internationally? Shopify Plus allows you to create up to 9 identical stores for different countries, accommodating multiple currencies and languages. This feature is essential for businesses looking to expand their global reach.

How Does Shopify Plus Improve Customer Experience?

Customizable Checkout: With Shopify Plus, you can create a unique and engaging checkout experience. You can modify the checkout process to align with your brand and meet specific customer needs. For instance, Kylie Cosmetics utilizes these features to provide a seamless shopping experience across various sales channels.

Automation with Shopify Flow: Automation is key to improving customer experience. Shopify Flow allows you to automate repetitive tasks like email responses and order management, freeing up your time to focus on customer service.

Multichannel Integration: Shopify Plus enables you to integrate multiple sales channels like Amazon, eBay, and social media platforms. This helps you reach customers wherever they are, ensuring a consistent and smooth shopping experience.

What Are the Long-Term Benefits of Upgrading to Shopify Plus?

Scalability: Shopify Plus is built for growth. With cloud-based infrastructure and unlimited bandwidth, your store can handle huge traffic spikes and high transaction volumes without any issues. For example, during peak sales events like Black Friday, Shopify Plus can manage up to 500,000 hits and 6,000 checkouts per minute.

Cost-Effectiveness: While Shopify Plus starts at $2,000 per month, the platform offers features that justify the cost. Lower transaction fees and advanced tools can lead to a significant return on investment. At $300,000 in monthly revenue, Shopify Plus takes out around 1% of your revenue, making it a cost-effective solution for large-scale operations.

Dedicated Support: Shopify Plus offers 24/7 support, including a dedicated launch manager and access to the Shopify Plus Academy. These resources are invaluable for businesses looking to scale efficiently and effectively.

In the next section, we'll delve into the key features exclusive to Shopify Plus that make it a powerful tool for high-growth businesses.


Deciding whether to upgrade to Shopify Plus is a critical decision that can significantly impact your business's growth trajectory. By carefully considering your current needs, future goals, and financial capacity, you can make an informed choice that aligns with your strategic vision.

Strategic Growth: Shopify Plus is designed for businesses that are ready to scale. Its features, such as unlimited bandwidth, advanced customization, and comprehensive support, provide the tools you need to handle high-volume sales and expand globally. For example, Gymshark saw massive growth after switching to Shopify Plus, thanks to its robust infrastructure and scalability.

First Pier Expertise: At First Pier, we specialize in optimizing Shopify setups to ensure they meet your business's unique needs. Our team of experts can help you leverage the full potential of Shopify Plus, from customizing your checkout experience to integrating advanced apps. We focus on creating memorable shopping experiences that drive customer loyalty and repeat business.

By understanding the key aspects and benefits of Shopify Plus, you can see how it compares to standard Shopify plans. This guide aims to help you navigate the advantages of upgrading, supported by real-world examples and expert insights from First Pier.

If you're ready to take your ecommerce business to the next level, explore how First Pier can make Shopify Plus work for you. Let's navigate the future of ecommerce together, leveraging every feature to its fullest potential.

Enjoyed the read? There’s a heap more where that came from! Hit the ‘Subscribe’ button below, it’s a two-second affair, but the bounty of ecommerce wisdom we share is endless. You’d be silly not to!

There's more where that came from

Enjoyed the read? There’s a heap more where that came from! Hit the ‘Subscribe’ button below, it’s a two-second affair, but the bounty of e-commerce wisdom we share is endless. You’d be silly not to!