Tandem Coffee is a third-wave coffee roaster based in Portland, Maine. With two locations, award-winning coffees, and a vibe CN Traveler described as "your cool older sibling's city apartment," Tandem is not only a local favorite but also maintains a thriving ecommerce business.
Tandem has been selling their coffee online for almost their entire 10+ year history. However, times and expectations have changed, especially in the coffee world, and their shipping rates had become both a cost center and an opportunity.
We undertook an exhaustive audit of competitive rates across the specialty coffee industry, identified where Tandem was an outlier, and developed paths forward that would reduce their shipping costs. Along with the data and strategy recommendations, we implemented clearer shipping messaging for customers.
Based on our review, Tandem increased their free shipping threshold, updated rates, and improved on-site messaging. This resulted in an almost immediate 5% increase in AOV without any downturns in conversion rate.
We come up with lots of ideas that we would never be able to pull off ourselves. We pitch those ideas to First Pier and they figure out how to do it.
Will Pratt, Owner — Tandem Coffee
Tandem Coffee had been working with First Pier for 4–5 years when they engaged them to rebuild their website. The relationship says everything: when a Portland coffee roaster with strong brand identity needs a partner who can execute creative ideas technically, they keep coming back. First Pier redesigned the full front and backend, switched their subscription platform, wrote copy, handled graphic design, and created a pop-up feature — all on a $2,500/month retainer. The client's observation is one of the best descriptions of First Pier's value: they figure out how to do the things you couldn't pull off on your own.
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