Hyperlite Mountain Gear is a manufacturer of ultralight backpacking equipment loved all over the world.
Hyperlite has grown year over year for more than a decade, but came to us ready to make a significant leap.
We collaborated with the Hyperlite team to recognize the advantages of upgrading to Shopify Plus and took decisive action to capitalize on them.
Transitioning to Shopify Plus enabled Hyperlite to swiftly boost their AOV through in-checkout upsells. It also empowered them to maintain a highly successful pro-program, deliver a branded B2B experience, and harness the full potential of Shopify's features, including scripts for enhanced functionality.
This move, coupled with a more specialized server network, directly contributed to Hyperlite's capacity to execute necessary promotions and effectively cater to their customer base.
The introduction of built-in tax reporting and a purpose-built wholesale channel, along with automation features, significantly enhanced Hyperlite's operational efficiency and customer service capabilities.
By upgrading to Shopify Plus, we were able to help Hyperlite level up the way they serve and market to their ever-growing customer base.
They're always advancing — always looking at what's coming down the pipeline — and trying new strategies. They're vital to our growth. I can't imagine achieving what we have, at the speed we have, without their support.
Amy Kading, E-Commerce Manager — Hyperlite Mountain Gear
Hyperlite Mountain Gear has been working with First Pier since 2016 — one of the agency's longest-running e-commerce partnerships. In that time, First Pier helped them rebrand, migrate from Magento to Shopify, upgrade from Mailchimp to Klaviyo (which paid for itself within weeks), launch a mega menu overhaul, and run their best holiday campaigns. In 2016, the company saw 90% growth. Their 2017 B2C holiday campaign grew 50%. The e-commerce manager's advice: be open to First Pier's suggestions. They're always looking at what's coming next and trying new strategies.
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