Gneiss Spice is a maker of unique magnetic spice jars and a supplier of organic spices, popcorn seasonings, and vanilla products. What started as a passion project in 2009 has grown into a beloved brand synonymous with organized, sustainable, and accessible spice storage.
Gneiss came to us looking to diversify their customer acquisition mix beyond organic social. In concert with foundational SEO work, we took over and overhauled a lagging Google Ads account and built an entirely new channel for the business on paid social.
Meta was a natural fit for Gneiss—a visually engaging brand with a product that practically sells itself once people see it in action. We built a full-funnel Meta Ads strategy that balanced performance efficiency with demand generation, ensuring we were filling the top of the funnel with prospective customers while converting those already familiar with the brand.
Drawing on a rich library of product demos, recipe content, and social proof, we reached different target audiences with messaging rooted in the insight customers kept coming back to: Gneiss doesn't just organize your spices—they transform your kitchen. Through testing and iteration, we established clear creative winners, scaled budgets confidently, and delivered one of the best years in company history.
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