Platforms — what we build on
First Pier is a Meta Ads agency — Facebook and Instagram campaigns built on strong creative, clean tracking, and blended ROAS that holds as you scale.
Featured result
5x
blended ROAS (Shelter Tools)
+94%
orders YOY
+79%
new customers YOY
+60%
ecommerce growth YOY
40+
documented case studies
Since 2009
in ecommerce
Portland, ME
senior-led team
Top Digital Mktg
Clutch — 2026
Replatforming and scaling on Shopify comes with real traps. Here are the ones we build around.
On Meta, creative is the targeting — and it burns out fast. We build a steady pipeline of concepts and iterations so performance doesn't crater every time an ad fatigues, and winners get scaled before they fade.
CPMs keep climbing and iOS gutted the signal Meta used to optimize on. We rebuild that signal with the Conversions API and clean event setup so the algorithm still finds buyers as costs rise.
Lean too hard on retargeting and you're just paying to convert people who'd have bought anyway. We balance prospecting and retargeting so you're growing the top of funnel, not harvesting a shrinking audience.
Advantage+ and catalog sales can scale fast — or quietly waste budget — depending on how they're set up. We structure catalogs, feeds, and campaign settings so automation works for your margins instead of against them.
In-platform ROAS overstates what Meta actually drove. We measure blended ROAS and test incrementality so you know the real contribution of paid social — and can scale spend with confidence, not guesswork.
How we grow your brand
01 · Convert
We turn dense product knowledge into buying confidence — PDPs that answer the real questions, comparison and finder tools, and CRO tested against your real traffic.
02 · Acquire
Paid search and paid social built around your margins and seasonality, not vanity ROAS.
03 · Retain
Email, SMS, loyalty, and post-purchase experiences that turn a first-time buyer into a repeat customer.
The First Pier method — how every engagement runs
Ship, learn, refine in fast sprints.
Connect the tools and data that run the store.
Tie every build to a growth outcome.
Prove it in revenue, retention, and ROAS.
Paid media that grew orders 94% year over year at 5x blended ROAS for Shelter Tools, with new-customer acquisition up 79%.
Meta and search campaigns that drove 57% order growth at 6x blended ROAS for Gneiss Spice, with 90% of new customers arriving through Meta.
Paid campaigns delivering 20% lower cost per sale and 6x return on ad spend for Halcyon Yarn, while holding a 75% new-customer rate.
Growth marketing that scaled ad spend 3x at 6x blended ROAS for Versa Gripps, lifting orders 66% across DTC and Amazon.
Stores built for technical, variant-heavy catalogs — fast and ready to scale.
Testing and buying-guide UX that converts high-consideration traffic.
Google Ads and Meta built around your margins and seasonality.
Flows and campaigns that carry customers across seasons.
Programs that reward repeat and referral-driven customers.
Move off a legacy platform without losing SEO or sales.
You work directly with the people doing the work — senior Shopify specialists, not an account manager relaying to an offshore queue.
We build, optimize, and scale on Shopify and Shopify Plus every day — from technical catalogs to conversion and retention.
Headquartered in Portland, Maine, we partner with brands across the U.S. and measure our work in revenue, retention, and ROAS.
“Everyone I've worked with at First Pier has been a joy to work with.”
“No idea was too big — they were able to run with everything.”
First Pier is recognized by Clutch across Shopify, ecommerce development, design, and performance marketing — nationally and here in Maine.
Creative is where Meta is won or lost, so we build a steady pipeline of concepts and iterations. We can produce creative or work with your team's assets, but either way volume and testing are part of the program.
We rebuild the signal Meta needs with the Conversions API and clean event setup, so the algorithm keeps finding buyers efficiently even as costs climb and iOS limits tracking.
Yes. We structure catalogs, feeds, and Advantage+ settings so automated campaigns scale profitably instead of quietly wasting budget.
We look past in-platform ROAS to blended ROAS and incrementality testing, so you know the real contribution of paid social before you scale spend.
Tell us where you want to grow. A senior First Pier strategist will review your store and send back a prioritized, no-obligation growth plan.
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