What Klaviyo costs in 2026: the quick answer
Klaviyo bills on active profiles - the contacts you can still reach - not on features or the number of emails you send. That single fact drives your whole bill: store more reachable contacts and you pay more, whether you email them or not. Pricing here was verified against Klaviyo's public pricing page in June 2026; confirm the live slider before you budget, since Klaviyo adjusts tiers periodically.
- Free plan: $0 for up to 250 active profiles.
- Email plan: starts at $20/month for 251-500 contacts and scales by tier to $2,300/month at 250,000.
- SMS: billed separately through a monthly credit system.
- Reviews: a separate add-on priced by monthly orders.
How Klaviyo pricing works
Three things drive a Klaviyo bill: active profiles, messaging credits, and any add-ons. An active profile is any contact Klaviyo can still reach - emailable, SMS-able, or push-able. The number you have recently emailed does not matter; what matters is how many reachable profiles sit in your account. Suppressed and unsubscribed contacts do not count toward your tier - but suppression is not automatic.
The shift to active-profile billing
This is a change from how Klaviyo billed before February 18, 2025, when cost was based only on the profiles you actively emailed. Under the active-profile model, a store with 20,000 contacts that emails only 8,000 of them still pays for all 20,000 until the rest are suppressed. List hygiene is now a cost lever, not just a deliverability one.
Active vs. suppressed profiles
An active profile is any contact who can receive your messages - these count toward your bill. A suppressed profile is one you cannot message because of an unsubscribe, a hard bounce, or manual suppression; Klaviyo does not bill for these. One catch to plan around: once you unsuppress a profile, you cannot re-suppress it for 90 days, so that contact stays billable for at least three months. Regularly suppressing contacts who have not engaged in 6-12 months is the most direct way to control your bill.
Klaviyo email plan: price at every tier
Email pricing scales with active profiles. Every paid tier includes a monthly email send cap of roughly ten times your profile count - far more than most stores use, so sends rarely become the constraint. These are the key tiers from Klaviyo's public slider; the slider has additional $25-$75 steps between them.
| Active profiles | Price/month | Emails/month |
|---|---|---|
| 0-250 (free) | $0 | 500 |
| 251-500 | $20 | 5,000 |
| 501-1,000 | $30 | 10,000 |
| 1,001-1,500 | $45 | 15,000 |
| 1,501-2,500 | $60 | 25,000 |
| 2,501-3,000 | $70 | 30,000 |
| 3,501-5,000 | $100 | 50,000 |
| 6,501-10,000 | $150 | 100,000 |
| 13,501-15,000 | $350 | 150,000 |
| 20,001-25,000 | $400 | 250,000 |
| 45,001-50,000 | $720 | 500,000 |
| 95,001-100,000 | $1,380 | 1,000,000 |
| 200,001-250,000 | $2,300 | 2,000,000 |
| 250,001+ | Custom - contact Klaviyo | - |
One quirk worth knowing: crossing a tier boundary bumps you immediately, even mid-cycle. The price is the same at the bottom of a tier as at the top, so there is no penalty for sitting near the top of your current range.
The Klaviyo free plan
The free plan covers up to 250 active profiles, 500 email sends per month, and 150 mobile message credits per month, with email support for the first 60 days. If you are pre-launch or under 250 contacts, it is genuinely free with no trial deadline. The moment you cross 250 contacts or 500 sends in a month, you move to a paid tier.
Klaviyo SMS pricing
Klaviyo does not sell SMS as a flat monthly fee. You buy a monthly credit pack, and each message consumes credits at a rate that depends on the destination country and message type. Every paid plan includes 150 credits per month; beyond that you buy packs, and above 5,000 credits the rate settles at about $0.009 per credit in the US.
How SMS credits work
- A standard SMS up to 160 characters uses one credit; longer messages split into segments, each costing a credit.
- An MMS costs more - three credits in the US, and more in other countries.
- Carrier fees are included in Klaviyo's credit pricing.
- Credits do not roll over - unused credits expire at the end of the billing cycle, so size your packs to expected volume.
SMS cost by country
The international skew is the part that surprises most senders - the same message can cost five to twelve times more abroad than in the US.
| Country | Credits per SMS | Cost per SMS | 10,000 SMS |
|---|---|---|---|
| United States | 1 | $0.009 | $90 |
| Canada | 3 | $0.028 | $280 |
| Australia | 4 | $0.037 | $370 |
| United Kingdom | 5 | $0.045 | $450 |
| Germany / Netherlands | 12 | $0.108 | $1,080 |
A US MMS uses 3 credits.
US SMS credit packs
| US credits / month | SMS cost |
|---|---|
| 150 (included free with paid plan) | $0 |
| 1,250 | $15 |
| 2,500 | $25 |
| 3,750 | $35 |
| 5,000 | $45 |
| 10,000 | $90 |
| 25,000 | $225 |
| 50,000 | $450 |
| 100,000 | $900 |
Klaviyo pricing for Shopify stores
For a Shopify store, the active-profile model interacts directly with how you collect contacts. Pop-ups, checkout opt-ins, and back-in-stock alerts all add profiles, and each one counts toward your tier the moment it is reachable - so aggressive list growth raises your Klaviyo bill before it raises revenue. The pattern: email scales predictably with list size, SMS scales with how aggressively you send, and international SMS is the line item most likely to surprise you.
What stores actually pay: three examples
- ~1,000 contacts, email only: about $30/month. The sweet spot - full feature set, deep Shopify integration, modest cost.
- ~10,000 contacts, email + ~5,000 US SMS/month: about $150 email + $45 SMS = roughly $195/month (more if a meaningful share of SMS goes international).
- ~50,000 contacts, email + ~25,000 US SMS/month: about $720 email + $225 SMS = roughly $945/month, before Reviews.
Hidden costs and why your bill creeps up
- Unengaged profiles still bill. Anyone reachable counts, including subscribers who have not opened anything in a year, until you suppress them.
- Suppression is not automatic. The default state of a stale contact is still billable - you have to actively suppress them, and the 90-day re-suppression window means timing matters.
- Tier crossings are immediate. The moment you cross from one tier to the next, you are on the higher rate, even mid-cycle.
- Reviews is a separate add-on, priced by monthly orders - free up to 50 orders, then $25 at 250, $90 at 1,000, scaling to $20,000 at a million.
- No self-serve annual discount. Self-serve plans are billed monthly; only larger accounts negotiate annual contracts through sales.
How to keep your Klaviyo bill under control
- Practice list hygiene. Regularly suppress contacts who have not engaged in 6-12 months - the single biggest lever on your bill.
- Run a sunset flow first. Try to re-engage dormant contacts before suppressing them, so you keep the ones worth keeping.
- Segment before you send SMS. Send SMS to engaged segments rather than the whole list, especially internationally where credits cost more.
- Match credit packs to usage. Since credits do not roll over, buy close to what you will send.
- Watch tier boundaries. Klaviyo auto-upgrades the moment you cross a tier; proactive pruning keeps you in a lower band.
Klaviyo alternatives
If the active-profile model does not fit your stage - a small store with simple flows, or a non-US audience facing high international SMS rates - Omnisend and Shopify's built-in email are the usual comparisons, with Klaviyo's advantage being depth of segmentation, flows, and Shopify integration. The right choice depends on whether you will use the features you are paying for. For the email side of this decision, see how to use Klaviyo for email marketing.
Frequently asked questions
How much does Klaviyo cost per month?
The email-only plan starts at $20/month for 251-500 contacts and scales by tier up to $2,300/month at 250,000 contacts. SMS is billed separately through credit packs. Most small Shopify stores under 2,500 contacts on email only pay between $20 and $60/month.
Is Klaviyo's free plan enough?
The free plan covers up to 250 active profiles, 500 email sends per month, and 150 mobile message credits per month, with no trial deadline. If you are pre-launch or under 250 contacts, yes. The moment you cross 250 contacts or 500 sends in a month, you move to a paid tier.
Does Klaviyo charge for unsubscribed contacts?
No - Klaviyo bills only on active profiles, and unsubscribed or suppressed contacts do not count. But suppression is not automatic; stale contacts stay billable until you suppress them, which is the most common reason bills creep up.
How much does Klaviyo SMS cost?
In the US, SMS costs about $0.009 per send (one credit per message). International rates are higher: roughly $0.028 in Canada, $0.037 in Australia, $0.045 in the UK, and $0.108 in Germany and the Netherlands. Credits come in monthly packs and do not roll over.
Is there an annual discount?
Klaviyo's self-serve pricing is billed monthly with no annual discount toggle. Larger accounts can negotiate annual contracts through Klaviyo's sales team.
Why is my Klaviyo bill going up?
Almost always because your active profile count crossed a tier boundary, which bumps you to the next rate immediately. The fix is to suppress profiles that have not engaged in 6-12 months so you are not paying for contacts that no longer generate revenue.
The bottom line
Klaviyo's pricing is fair when you use what you pay for - the segmentation, flows, and Shopify integration earn their cost for stores running real lifecycle programs at meaningful revenue. For smaller stores with simple flows, the active-profile model can mean paying for capability you will not touch. Either way, the biggest control you have over your bill is list hygiene: suppress unengaged profiles regularly, and your cost tracks the contacts that actually matter. If you want help auditing a Klaviyo setup, mapping flows, or deciding whether it fits your stage, get expert help with email and SMS marketing or get in touch.
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