Email is the highest-ROI channel in ecommerce, and it has been for two decades. Every prediction of its death has been wrong. For Shopify brands running $500K to $15M in revenue, a well-built Klaviyo program is typically the single most profitable marketing asset they own — and the most underinvested one.
This section covers email and SMS marketing from the ground up: Klaviyo account setup and integration, list growth and health, segmentation strategy, flow design (abandoned cart, welcome series, post-purchase, win-back, browse abandonment), campaign planning and calendar management, deliverability, and template design. We also cover SMS — when to add it, how to use it without annoying your customers, and how to integrate it with your email strategy for a cohesive owned-channel program.
As certified Klaviyo partners, we've run email programs for dozens of Shopify brands across CPG, apparel, outdoor gear, home goods, and more. These resources reflect what we've learned actually works — not just Klaviyo's best-case benchmarks.
.png)
.png)
