How Much Does Shopify Cost?

After hearing about the benefits of Shopify, the next question is always: what does it actually cost?

Shopify's pricing has four core plans for growing businesses, plus a Starter plan for social selling. Here's what each includes and who it's for.

Shopify Plan Pricing (2026)

Starter — $5/month

Designed for selling through social media or messaging apps. Not a full storefront — more of a buy button. Fine for creators or side projects but limited for running a real store.

Basic — $39/month (or $29/month billed annually)

A full online store with unlimited products, abandoned cart recovery, and basic reporting. Credit card rates are 2.9% + 30¢ online. Third-party payment gateway fee is 2%. Best for solo founders launching their first store.

Grow — $105/month (or $79/month billed annually)

Previously called the "Shopify" plan. Adds up to five staff accounts, better shipping discounts, standard analytics, and lower credit card rates (2.7% + 30¢ online). Third-party gateway fee drops to 1%. A good fit for teams moving beyond the launch phase.

Advanced — $399/month (or $299/month billed annually)

Up to 15 staff accounts, advanced reporting, real-time carrier shipping, and the lowest standard transaction fees (2.5% + 30¢ online, 0.6% for third-party gateways). Worth considering when your revenue makes the lower fees offset the higher plan cost — typically around $40K+ in monthly sales.

Shopify Plus — from $2,300/month

The enterprise tier, built for high-volume merchants and complex operations. Includes B2B/wholesale features, checkout customization, advanced automation, unlimited staff accounts, and dedicated support. Pricing is on 1-year ($2,500/month) or 3-year ($2,300/month) contracts. Merchants doing over $1M/year should at minimum evaluate whether Plus makes sense — the feature set and fee structure often justify the cost.

What Else Should You Budget For?

The plan fee is rarely your only monthly Shopify cost. Here's what else tends to show up:

Apps: The average merchant pays $150–$250/month in apps — things like email marketing, reviews, returns management, subscriptions, and loyalty. Costs vary widely based on your stack.

Themes: Free themes are solid. Paid themes typically run $150–$380 as a one-time purchase.

Domain: Around $10–$20/year through Shopify or your registrar of choice.

Transaction fees: If you use Shopify Payments, there are no additional transaction fees beyond the card processing rate. Third-party gateways add 0.6%–2% depending on your plan.

Annual vs. Monthly Billing

Shopify offers a 25% discount on annual plans for Basic, Grow, and Advanced. If you're committed to the platform — and most merchants are — paying annually is straightforward math.

Choosing the Right Plan

Most merchants start on Basic and move to Grow once they have a team or want better reporting. The jump to Advanced makes sense when lower transaction fees start to outpace the higher monthly cost. Plus is a separate conversation entirely.

If you're not sure which plan fits your situation, talk to us — it's one of the first things we work through with new clients.