Ecommerce Growth

How to Access Your Klaviyo Marketing Calendar

Ecommerce Growth

How to Access Your Klaviyo Marketing Calendar

Navigating your marketing strategy through the dynamic e-commerce landscape requires a well-organized plan. Specifically, for those using Klaviyo in conjunction with Shopify, understanding how to leverage the Klaviyo marketing calendar is pivotal. This tool isn't just about scheduling; it's about aligning your email marketing campaigns with your overall business goals, ensuring you target the right audience at the right time.

For those looking to streamline their content creation process, increase engagement, and enhance the customer experience, Klaviyo's campaign calendar offers a structured approach. This calendar allows you to plan, schedule, and send your campaigns efficiently, helping you to stay on top of major promotions and coordinate them across multiple channels.

This introduction will gently guide you through accessing and utilizing your Klaviyo marketing calendar in five straightforward steps. Whether you're a seasoned CMO, a marketing executive, or a business owner eager to expand your online presence, this guide aims to simplify what might seem like a complex process. By the end, you'll be better equipped to use this tool to its fullest potential, aligning your email marketing efforts with your overall business strategy seamlessly.

Detailed infographic on accessing and using the Klaviyo marketing calendar for Shopify users - Klaviyo calendar infographic step-infographic-4-steps

Step 1: Log into Your Klaviyo Account

Getting started with Klaviyo is a straightforward process, but it's the first essential step to accessing the powerful tools Klaviyo offers, including the Klaviyo calendar. Here's how you can log into your account without a hitch.

Klaviyo Login

To log into your Klaviyo account, you'll need your email and password. If you're a first-time user, make sure you've completed the sign-up process. It involves providing some basic information about your business and setting up a password.

  1. Go to the Klaviyo Login Page: Open your web browser and navigate to Klaviyo's website. Look for the login button, typically located at the top right corner of the page.
  2. Enter Your Email and Password: In the login fields, input the email address and password you used during your account setup.
  3. Click 'Login': After entering your credentials, click the 'Login' button to access your dashboard.

Account Access

Once logged in, you'll land on the Klaviyo dashboard. This is your control room. From here, you can access various features, including the Klaviyo calendar. If you encounter any issues logging in, consider the following:

  • Forgot Password?: There's a 'Forgot Password?' link on the login page. Click it, and Klaviyo will guide you through the process of resetting your password.
  • Check for Typos: Ensure your email and password are typed correctly. It's easy to mistype and not notice.
  • Browser Issues: Sometimes, browser issues can prevent login. Try clearing your cache or using a different browser.

Your Klaviyo account is the gateway to managing your email marketing campaigns effectively. Once you're logged in, you're ready to move forward with exploring and using the Klaviyo calendar to its full potential.

Now that you're logged into your Klaviyo account, let's proceed to the next step where we'll explore how to navigate to the campaigns tab, a crucial step before diving into the Klaviyo calendar itself.

Step 2: Navigate to the Campaigns Tab

Finding the campaigns tab in Klaviyo is like locating the control room of your marketing spaceship. It's where you'll launch, manage, and review all your email and SMS campaigns. Here's how to get there without getting lost in the vast universe of options Klaviyo offers.

First, look to the left side of your screen. You'll see a vertical menu bar — this is your main navigation tool within Klaviyo. The design is straightforward, ensuring you don't need a map to find your way around.

Next, spot the 'Campaigns' tab. It's usually listed among other key features like 'Dashboard', 'Flows', and 'Lists & Segments'. The icon next to it might remind you of a megaphone, symbolizing its role in broadcasting your marketing messages. Click on it.

Campaigns Tab - Klaviyo calendar

Once you click, you're taken to the heart of your campaign operations. The user interface here is clean and intuitive, designed to make your journey from planning to execution as smooth as possible.

Here's what you'll find:

  • A list of your campaigns: Both past and present. This overview allows you to quickly assess what you've done and what's next.
  • Status indicators: These are color-coded, providing at-a-glance information about each campaign's stage — draft, scheduled, or sent.
  • The 'Create Campaign' button: Located prominently, this is your starting point for new campaigns. It's hard to miss.

Why is this layout helpful? It's all about efficiency. You can see everything at once — no need to dig through menus or click multiple times to find what you need. This design philosophy mirrors Klaviyo's commitment to making complex tasks manageable, even for those new to email marketing.

In summary, navigating to the campaigns tab in Klaviyo is your second step into a larger world of marketing possibilities. It's here that your creative ideas begin their journey to your audience's inboxes and screens. With just a few clicks, you're on your way to crafting campaigns that resonate with your target audience, backed by the powerful analytics and segmentation tools Klaviyo offers.

We'll dive deeper into how to use the calendar view to plan and schedule these campaigns effectively. A well-organized campaign is like a well-oiled machine — it runs smoothly and delivers results. Let's keep the momentum going and turn those marketing goals into reality.

Step 3: Access the Calendar View

After you've logged into your Klaviyo account and navigated to the Campaigns tab, it's time to get familiar with the Calendar view. This is where you'll see all your marketing efforts come together in a visually organized manner.

Why the Calendar View Matters:

  • See Everything at a Glance: The Calendar view offers a bird's eye view of your scheduled campaigns, drafts, and even those campaigns that have already made their journey to your audience's inboxes. This holistic perspective is crucial for spotting any gaps in your communication or opportunities to engage your audience further.

  • Organize Your Marketing Efforts: With campaigns color-coded by status—grey for drafts, blue for scheduled, and green for sent—identifying what's next and what's been done becomes a breeze. This simple yet effective visual cue helps keep your marketing efforts organized.

  • Plan with Precision: Scheduled campaigns are marked clearly, allowing you to plan around key dates without overloading your audience or missing prime engagement opportunities. This precision in planning is what turns good campaigns into great ones.

How to Access the Calendar View:

  1. Select the Campaigns Tab: Once you're in your Klaviyo dashboard, click on the 'Campaigns' tab located on the top menu. This is your gateway to all things campaign-related.

  2. Switch to Calendar View: Within the Campaigns section, you'll find an option to toggle between List view and Calendar view. Click on the Calendar option to switch your view.

  3. Explore: Now that you're in the Calendar view, take a moment to familiarize yourself with its layout. You'll see your campaigns laid out across a calendar. Use the navigation arrows or the drop-down menu to view different months.

  4. Interact: Click on any campaign to get more details—see who it was sent to, the message content, and performance data for sent campaigns. This immediate access to information makes it easy to analyze and learn from each campaign.

The goal here is not just to fill your calendar with campaigns but to strategically plan them in a way that maximizes engagement and drives results. The Klaviyo calendar is a powerful tool in your marketing arsenal, helping to ensure that every campaign you send out is timely, targeted, and tailored to your audience's needs.

Remember that the success of your marketing efforts hinges not just on planning but also on execution. In the next step, we'll cover how to plan and schedule your campaigns within the Klaviyo calendar to make the most of every opportunity to connect with your audience.

Step 4: Plan and Schedule Your Campaigns

Planning and scheduling your campaigns is like setting up a series of dominos. Each piece needs to be carefully placed so that when one message goes out, it sets the stage for the next, creating a seamless flow of communication that guides your audience through your marketing funnel. Let's break this down into manageable steps, focusing on campaign creation, scheduling options, and leveraging multi-channel campaigns within the Klaviyo calendar.

Campaign Creation

Creating a campaign in Klaviyo starts with a clear goal. What do you want this campaign to achieve? Maybe you're launching a new product, aiming to re-engage dormant subscribers, or promoting a seasonal sale. Once your goal is set, craft your message. Keep it clear, concise, and compelling. The aim is to resonate with your audience and prompt them to take action.

Next, design your email. Klaviyo offers a drag-and-drop editor, making it straightforward to design beautiful, effective emails even if you're not a designer. Use images, headers, and call-to-action buttons to guide your readers through the email and make it as easy as possible for them to take the next step.

Scheduling Options

With your campaign crafted, it's time to schedule it. Klaviyo offers a few different scheduling options to fit your strategy:

  • Fixed Time Sending: Choose a specific date and time for your campaign to go out. This is useful for time-sensitive promotions like flash sales or event reminders.
  • Smart Sending: Klaviyo's Smart Sending feature prevents over-emailing your subscribers by automatically spacing out your campaigns. If someone has already received an email from you recently, Klaviyo can delay sending another until an optimal time.
  • Auto-Resend to Non-Openers: Increase your reach by automatically resending your campaign to subscribers who didn't open the first email, with the option to change the subject line to catch their attention.

Multi-Channel Campaigns

Your audience is everywhere – and your marketing should be, too. Klaviyo enables you to extend your campaigns beyond email, incorporating SMS and social media to create an omnichannel experience. For example, you might send an email announcement about a new product and follow up with an SMS reminder about the sale ending soon. Or, use social media ads to retarget email subscribers who clicked through but didn't make a purchase.

Planning your campaigns across multiple channels can seem daunting, but the Klaviyo calendar simplifies this process. You can visualize your email, SMS, and social campaigns all in one place, ensuring that your messaging is coordinated and consistent across every touchpoint.

In Conclusion

By following these steps, you're not just sending out emails; you're creating a comprehensive marketing strategy that meets your audience where they are. The Klaviyo calendar is your command center, enabling you to orchestrate campaigns that build on each other and drive your marketing goals forward. The key to success is not just in the planning but in the execution. Keep your audience at the heart of your campaigns, and you'll create meaningful connections that drive results.

As we delve deeper into the capabilities of the Klaviyo calendar, we'll explore how to leverage its advanced features to enhance your planning and ensure your marketing resonates with your target audience.

Step 5: Utilize Advanced Features for Enhanced Planning

In this crucial step, we'll unlock the full potential of the Klaviyo calendar by tapping into its advanced features. These tools are not just about scheduling; they're about strategizing and optimizing your marketing efforts to align perfectly with your business goals and audience needs.

Content Pillars

First off, let's talk about content pillars. These are the themes or topics that hold up your marketing strategy. In Klaviyo, you can use these pillars to guide the types of campaigns you plan. For instance, if one of your pillars is "Sustainability," you can schedule campaigns around Earth Day, share eco-friendly tips, or highlight your sustainable products. This approach ensures your content is consistent, relevant, and engaging.

Target Audience

Understanding your target audience is crucial. Klaviyo allows for advanced segmentation, meaning you can tailor your campaigns to specific groups within your audience based on their behaviors, preferences, and engagement history. This personalization boosts the effectiveness of your campaigns, as messages resonate more deeply with recipients who feel understood and valued.

Omnichannel Strategy

An omnichannel strategy ensures a seamless customer experience across all platforms and channels. Klaviyo supports this by allowing you to coordinate campaigns across email, SMS, and social media from within the calendar. Planning an omnichannel campaign can significantly increase your reach and engagement, ensuring your message is heard no matter where your audience spends their time.

Klaviyo Academy and Certification

To truly master these advanced features, consider diving into the resources offered by the Klaviyo Academy. Here, you'll find courses and certifications designed to enhance your knowledge and skills in email marketing. Becoming Klaviyo certified not only boosts your proficiency but also demonstrates your commitment to excellence in your field.

In summary, the Klaviyo calendar is more than a scheduling tool; it's a comprehensive planning asset that supports your marketing strategy from the ground up. By leveraging content pillars, targeting your audience effectively, embracing an omnichannel approach, and enhancing your knowledge through Klaviyo Academy, you can craft campaigns that are not only well-timed but deeply resonate with your audience and drive your business forward.

Let's keep these strategies in mind and explore how to interpret the various elements of the Klaviyo calendar to maximize your campaign's impact.

Understanding the Klaviyo Calendar

Navigating your marketing efforts can feel like trying to solve a complex puzzle. But, with the Klaviyo calendar, that puzzle becomes a lot more manageable. This tool is designed to give you a bird's-eye view of your marketing campaigns, making it easier to plan, execute, and adjust your strategies. Let's break down the key elements: campaign statuses, color coding, and channel icons.

Campaign Statuses

When you're juggling multiple campaigns across different channels, knowing the status of each at a glance is invaluable. In Klaviyo, campaigns are marked with specific statuses to indicate their progress:

  • Draft: These are your works-in-progress. They haven't been scheduled yet and are still in the planning or creation phase.
  • Scheduled: These campaigns are all set and ready to go. They're on the calendar, waiting for their turn to shine.
  • Sent: This status is for campaigns that have already made their debut. They've been sent out into the world to engage your audience.
  • Canceled: Sometimes plans change, and a campaign needs to be called off. This status helps you keep track of those changes.

Understanding these statuses helps you quickly assess what needs your attention, what's already handled, and what results you can start analyzing.

Color Coding

To make things even simpler, Klaviyo uses color coding for these statuses. Here's a quick guide:

  • Grey for Drafts: These are still in the planning stages.
  • Blue for Scheduled: They're locked in and ready to go.
  • Green for Sent: These have been dispatched to your audience.
  • Red for Canceled: For whatever reason, these didn't make the cut.

This color-coding system allows you to quickly scan your calendar and understand the state of your campaigns without having to dig into each one.

Channel Icons

In today's marketing world, being omnichannel is not just an advantage; it's a necessity. The Klaviyo calendar acknowledges this by incorporating channel icons next to each campaign. These icons tell you at a glance whether a campaign is going out via email, SMS, push notifications, or a combination of channels. Multi-channel campaigns are represented with special icons and listed twice within the calendar view for clarity.

This feature is especially useful for ensuring your marketing messages are coordinated and cohesive across all channels. It helps prevent overlap and ensures that your audience receives a consistent experience, no matter where they interact with your brand.

By understanding the Klaviyo calendar's campaign statuses, color coding, and channel icons, you're equipped to navigate your marketing strategy with ease. This clarity allows you to spot any gaps in your planning, adjust your strategies on the fly, and ultimately, create a more engaging and effective campaign lineup.

As we delve deeper into the intricacies of Klaviyo, the goal is always to improve the customer experience across multiple channels. With this holistic view, you're well on your way to achieving that.

Frequently Asked Questions about Klaviyo Calendar

How do I create an email marketing calendar?

Creating an email marketing calendar in Klaviyo starts with understanding your Email Topics, Seasonality, and Email Cadence. Here's a quick guide:

  • Email Topics: Identify key themes or promotions relevant to your business and audience. Consider product launches, major sales, and content themes that will resonate with your target audience.
  • Seasonality: Align your email topics with seasonal events or shopping periods like BFCM (Black Friday/Cyber Monday), holidays, or back-to-school season. This ensures your content is timely and relevant.
  • Email Cadence: Decide how often you want to communicate with your audience. This could range from daily to weekly or monthly, depending on your strategy and customer engagement levels.

How do I schedule a campaign in Klaviyo?

Scheduling a campaign in Klaviyo can be tailored to your specific needs, whether you prefer a Fixed, Gradual, or Smart send time:

  • Fixed: Choose a specific date and time for your campaign to go out. This is straightforward and works well for time-sensitive promotions.
  • Gradual: Roll out your campaign gradually to different segments at different times. This can help manage response volume and is useful for testing.
  • Smart Send Time: Klaviyo's Smart Send Time feature optimizes your send time based on when your subscribers are most likely to engage, enhancing open rates and conversions.

Does Mailchimp have a content calendar?

Yes, Mailchimp also offers a Campaign calendar feature, allowing users to plan and schedule their email campaigns. While both Klaviyo and Mailchimp provide this functionality, the choice between the two often comes down to specific needs such as integration capabilities, automation features, and analytics. Klaviyo is highly favored for its e-commerce integrations and advanced segmentation, whereas Mailchimp is well-regarded for its user-friendly interface and broad marketing tools.

Mailchimp comparison: When comparing Klaviyo to Mailchimp, consider your business size, e-commerce focus, and the level of personalization you aim to achieve. Klaviyo may offer more advanced e-commerce features, while Mailchimp could be a better fit for broader, non-e-commerce specific marketing efforts.

By addressing these frequently asked questions, you're better equipped to leverage the Klaviyo calendar for your email marketing strategy. The goal is to engage your audience with timely, relevant content that drives conversions and loyalty.


In our journey through understanding and utilizing the Klaviyo calendar for our email marketing needs, we've covered a lot of ground. From the basics of logging in and navigating to the more advanced features that Klaviyo offers for planning and executing our email marketing campaigns. We've seen how this tool can be a cornerstone in creating a structured, effective strategy that aligns with our e-commerce goals.

At First Pier, our commitment to e-commerce optimization and Shopify development is unwavering. We understand the pivotal role that tools like the Klaviyo calendar play in not just planning, but in driving engagement, conversions, and ultimately, customer loyalty. Our expertise in leveraging these tools ensures that your e-commerce business is not just running, but thriving.

The Klaviyo calendar is not just a scheduling tool; it's a strategic asset. It allows us to visualize our marketing efforts across different channels, ensuring that we're not just reaching our audience, but engaging them at the right time, with the right message. It's about creating a seamless customer experience that reflects the values and goals of our brand.

E-commerce optimization is an ongoing journey. It requires a deep understanding of both the tools at our disposal and the ever-changing landscape of consumer behavior. This is where our partnership with Klaviyo and our expertise in Shopify development come into play. We're not just building online stores; we're crafting engaging, memorable shopping experiences that resonate with customers and keep them coming back.

In conclusion, the Klaviyo calendar is more than just a feature of the Klaviyo platform. It's a reflection of a broader strategy that encompasses e-commerce optimization and Shopify development. At First Pier, we're here to guide you through every step of this journey, leveraging our expertise and the power of tools like Klaviyo to help your e-commerce business succeed. Whether you're planning your next big campaign or looking to refine your overall marketing strategy, we're here to help make it happen.

There's more where that came from

Enjoyed the read? There’s a heap more where that came from! Hit the ‘Subscribe’ button below, it’s a two-second affair, but the bounty of e-commerce wisdom we share is endless. You’d be silly not to!