Ecommerce Growth

How to Implement DMARC on Shopify

Ecommerce Growth

How to Implement DMARC on Shopify


Are you a Shopify store owner who is concerned about the security and deliverability of your emails? As an online business owner, it’s critical that your emails reach your customers’ inboxes without being flagged as spam or malicious. This is where DMARC, or Domain-based Message Authentication Reporting & Conformance, comes in. Put simply, implementing DMARC on your Shopify store helps you to ensure your emails are trusted, protecting your brand's reputation while improving email deliverability.

However, fully understanding and properly implementing DMARC can be perplexing, especially if you're new to the field of email security. It sounds like a technical concept that only IT experts can handle, right? Fear not - that's why we're here! In this guide, we, at First Pier, will break down the complexity of DMARC and give you a step-by-step guide to implement it on Shopify.

Brief Overview of DMARC

DMARC is a protocol used for email security. It builds on two other technologies, DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF), to provide a robust system that prevents email spoofing. Essentially, it helps validate that every email sent from your domain is actually from you and not an imposter trying to harm your reputation or scam your customers.

Importance of DMARC for Shopify Users

As a Shopify user, implementing DMARC is crucial not just for your email deliverability but also for maintaining the integrity of your brand. It ensures that your customers receive the emails that you send, and not fall for potential phishing messages from spammers misusing your domain.

Now let's take a quick overview of what we will cover in this article and how it will help you implement DMARC on Shopify:

The process of implementing DMARC on Shopify - shopify dmarc infographic pillar-4-steps

This knowledge will empower you to enhance your email deliverability, maintain your reputation, and above all, protect your customers. Stay with us as we demystify DMARC in the forthcoming sections!

Understanding the Basics of DMARC

Before we delve into the process of implementing DMARC on your Shopify store, it's crucial to grasp the basics of DMARC—what it is, how it works, and why it's essential for your Shopify store.

What is DMARC?

DMARC, or Domain-based Message Authentication Reporting & Conformance, is an email security protocol designed to protect your business's emails from phishing and spoofing attacks. It verifies the sender's email and checks if it's coming from a legitimate source, thereby adding an extra layer of security to your email ecosystem.

In the context of Shopify, implementing DMARC enables you to fortify your store's email system and ensure that your customers receive genuine emails from your brand, thereby safeguarding your reputation in the process.

How Does DMARC Work?

DMARC works by building on two existing email authentication mechanisms—DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF). It verifies that the email sender's domain matches the domains in the DKIM signature and the SPF "MAIL FROM" domain.

In simpler terms, when an email is sent, the recipient's server will check the DMARC DNS record of the sender's domain to verify its authenticity. If the check fails, the email is either rejected or quarantined, based on the DMARC policy set by the sender. This process ensures that only emails from verified sources reach your customer's inbox.

Why is DMARC Important for Your Shopify Store?

Implementing DMARC on your Shopify store is crucial for several reasons:

In conclusion, DMARC is not just a technical implementation—it's an integral part of your Shopify store's security and customer experience strategy. Stay tuned as we guide you through the step-by-step process of implementing DMARC on your Shopify store in the upcoming sections.

Step 1: Verifying Your Domain on Shopify

How to Verify Your Domain on Shopify

Before you can implement DMARC on your Shopify store, you need to verify your domain. This process confirms to Shopify that you are the rightful owner of the domain you intend to use.

Here's how you can verify your domain on Shopify:

Shopify will then check your domain's DNS records for the TXT record. If it finds the record, your domain is verified and you're ready to proceed with the next steps of DMARC implementation.

Common Issues and Solutions During Domain Verification

Sometimes, you may encounter issues while verifying your domain. Here are some common issues and their solutions:

Issue: Shopify can't find the TXT record.

Solution: This might be due to DNS propagation delay. DNS changes can take up to 48 hours to propagate across the internet. If Shopify can't find the TXT record immediately after you've added it, wait for a while and try verifying again.

Issue: You can't find where to add TXT records in your domain provider's settings.

Solution: Each domain provider has a slightly different interface. If you're having trouble, look for help articles on your domain provider's website, or reach out to their support team.

Verifying your domain is a crucial first step in implementing DMARC on Shopify. This process ensures the security and authenticity of your domain, protecting not just your business, but your customers as well. After successful verification, you can proceed to the next steps of DMARC implementation with confidence.

Step 2: Configuring SPF and DKIM for Shopify

Having successfully verified your domain on Shopify, the next step in our DMARC implementation journey is configuring SPF and DKIM for your Shopify emails. These two elements are key players in email authentication, helping to ensure that your emails are trustworthy and less likely to be flagged as spam.

What are SPF and DKIM?

Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) are email authentication methods that protect against email spoofing or impersonation. SPF allows the recipient's mail server to check that incoming mail from a domain comes from a host authorized by that domain's administrators. DKIM, on the other hand, provides an encryption key and digital signature that verifies that an email message was not forged or altered.

How to Configure SPF for Shopify

Shopify uses SendGrid's email infrastructure, which requires additions to your DNS records. To authorize Shopify as a sender for your domain, you need to add the service to your Enabled Senders list in your SPF record. Here’s a simple step-by-step guide:

Remember to use the comment section for any useful information about your sending service, such as the name of the service owner or change request ticket numbers.

How to Configure DKIM for Shopify

To configure DKIM for your Shopify emails, you'll first need to go to your Shopify admin and follow these steps:

You will then need to add the 3 Shopify DKIM keys in your DNS provider's platform, and the other 4th CNAME record. After your domain changes have taken effect in Shopify, your domain status will show as Authenticated.

Changes in your DNS might take up to 24 hours to reflect in the Shopify console. If you need more detailed information on how to add a DKIM key, you can check out this tutorial

In conclusion, configuring SPF and DKIM for Shopify is a critical step in implementing DMARC. It not only helps ensure the authenticity of your emails but also significantly reduces the likelihood of your emails being flagged as spam. We, at First Pier, understand the intricacies of these processes and are here to help you every step of the way. Our team of Shopify experts is always ready to assist you in setting up and optimizing your Shopify store for the best results.

Step 3: Adding DMARC Record to Your DNS

Understanding DMARC Records

A DMARC (Domain-based Message Authentication, Reporting & Conformance) record is essential for email security. It's a protocol that uses SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to determine the authenticity of an email message. When a DMARC policy is in place, it tells receiving mail servers to check that incoming email claimed to come from a specific domain was indeed authorized by the owner of that domain.

The DMARC record is added to the DNS (Domain Name System) records of your domain, just like SPF and DKIM records. It serves as an instruction for the receiving server on how to handle emails that fail the DMARC check, either by rejecting, quarantining, or accepting them.

How to Add a DMARC Record to Your DNS

Adding a DMARC record to your DNS is not as complex as it may sound. Follow these simple steps to add a DMARC record to your DNS:

The ultimate purpose of implementing DMARC is to protect your Shopify store's email domain against fraudulent activity, maintaining trust with your customers and safeguarding your brand reputation.

Common Issues and Solutions When Adding DMARC Records

One common issue you might encounter is a low open rate after setting up DMARC. This can happen if you set the policy to quarantine or reject, which might cause some of your emails to be flagged as spam. A Reddit user (u/unknown) encountered this issue and resolved it by changing the policy to 'none' which instructs receiving servers to deliver the email normally, regardless of DMARC test results.

Another common issue is receiving many reports after setting up DMARC. This can be avoided by carefully configuring the rua (addresses to which aggregate feedback is to be sent) tag in your DMARC record.

We at First Pier are always ready to assist you in navigating these complexities. Implementing DMARC is an important step in securing your Shopify store's email communications, and we're here to ensure that this process is as smooth as possible.

Step 4: Testing Your DMARC Implementation

Just as we test every element on a website, from the checkout process to responsiveness across different devices, it's essential that we also test our DMARC implementation.

How to Test Your DMARC Implementation

After you have set up DMARC, it's crucial to test it to ensure everything is working as expected. This is similar to placing test orders on your Shopify store to verify the purchase process. Here are the steps to test your DMARC implementation:

Interpreting DMARC Test Results

Understanding DMARC test results is critical to ensuring your email security is functioning as intended. Here's what you need to know:

If your DMARC test fails, it's important to revisit your DMARC, SPF, and DKIM settings to ensure they're correctly configured. If you're still experiencing issues, don't hesitate to reach out to us at First Pier for assistance.

The implementation and testing of DMARC, while technical, is a crucial part of maintaining the security and integrity of your Shopify store's communications. By following these steps and interpreting the results, you can ensure your emails reach your customers' inboxes without any hiccups.

In the next section, we'll discuss how to monitor and adjust your DMARC policy, ensuring your email communications remain secure and effective.

Step 5: Monitoring and Adjusting Your DMARC Policy

In our journey to secure our Shopify store's email communications, we've covered the steps from verifying your domain to testing your DMARC implementation. However, the process doesn't end with implementing DMARC. It's crucial to regularly monitor your DMARC policy and make necessary adjustments based on the data you collect.

How to Monitor Your DMARC Policy

DMARC reports provide valuable insights into your email traffic, allowing you to identify any unauthorized senders or potential delivery issues. These reports are typically sent by receiving servers that support DMARC to the email address specified in your DMARC record.

To monitor your DMARC policy, follow these steps:

The "set and forget" mentality is a common pitfall in digital marketing. For a high-performance online store, regular analysis is crucial.

When and How to Adjust Your DMARC Policy

Adjusting your DMARC policy is necessary when you notice inconsistencies or issues in your DMARC reports, such as a decrease in email deliverability or unauthorized senders using your domain.

Times to consider adjusting your DMARC policy include:

When making adjustments, remember to take a data-driven approach. Use the insights from your DMARC reports to make informed decisions, aligning your strategy to ensure your emails continue to be authenticated and delivered successfully.

In conclusion, implementing DMARC on your Shopify store involves more than just adding records and configuring settings. It's a continuous process of monitoring and adjusting your DMARC policy to keep your email communications secure and effective.

At First Pier, we understand the importance of securing your email communications and maintaining your domain's sending reputation. By prioritizing Shopify store optimization and implementing strategies like DMARC, we help create a seamless shopping experience that keeps customers on your site and ready to buy.

The journey to DMARC implementation may seem complex, but with a comprehensive understanding of the process and continuous monitoring, you can ensure the integrity and security of your email communications.


Recap of DMARC Implementation on Shopify

From the initial verification of your domain on Shopify to monitoring and adjusting your DMARC policy, we have walked you through a simplified five-step guide to implementing DMARC for your Shopify store. This process is essential in ensuring the authenticity and integrity of your emails, thereby safeguarding your brand's reputation and trustworthiness.

Importance of Regular DMARC Monitoring and Adjustment

Implementing DMARC is not a one-time task. To maintain the effectiveness of your email security, regular monitoring and adjustment of your DMARC policy are crucial. This helps in identifying potential issues and enables immediate actions to be taken before any significant damage occurs. As part of the First Pier team, we prioritize your ecommerce success and recommend regular reviewing of your DMARC policy to ensure your emails continue to reach your customers' inboxes.

Final Thoughts on DMARC and Shopify

The implementation of DMARC on your Shopify store is an essential step towards enhancing your email security and maintaining your domain's sending reputation. While the process may seem technical, the benefits of a well-implemented DMARC policy far outweigh the initial investment of time and effort.

In the vast world of ecommerce, your Shopify store is your digital storefront. Just as you would install security measures to protect a physical store, implementing DMARC is a necessary measure to protect your online store. By ensuring the security of your email communications, you not only protect your business but also build trust with your customers - a crucial aspect of ecommerce success.

With the right approach, DMARC implementation on Shopify becomes less of a daunting task and more of a strategic step towards better email security and improved customer experience. We, at First Pier, are here to help you navigate these processes and ensure your ecommerce journey is as smooth and successful as possible.

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