Case Study

Shopify Email Marketing Tools Review: Top Picks for Your Store

Case Study

Shopify Email Marketing Tools Review: Top Picks for Your Store

If you're running a Shopify store, you're likely no stranger to the potential and power email marketing holds. It's a communication channel that's far from being obsolete; in fact, it remains a key driver for engagement, sales, and growth of e-commerce businesses. A survey by HubSpot even found that 59% of respondents claimed emails influence their purchasing decisions. It's impossible to overstate the value of a well-executed email marketing campaign, and at First Pier, we understand this better than anyone.

As part of our commitment to helping businesses succeed, we've gathered insights from experts like Steve, our in-house Shopify specialist, together with the available research on the most effective 'Shopify email marketing tools'. In the world of e-commerce, these tools can do more than improve communication with customers; they streamline processes, provide valuable data, and most importantly, deliver a punchy return on investment.

In this article, we aim to shed some light on these Shopify email marketing tools, helping businesses navigate what can, sometimes, be a rather complex landscape.

To kickstart your journey towards a better email marketing strategy, here's a quick snapshot of the top Shopify email marketing tools:

  • Shopify Email: A built-in tool with customizable templates; enables you to send up to 10,000 emails free each month.
  • Klaviyo: An advanced platform with segmentation and SMS marketing features.
  • Omnisend: A comprehensive tool with email automation capabilities focusing on dynamic content.
  • ActiveCampaign: A holistic solution with a wide range of tools for email marketing.
  • Privy: Known for its customizable displays, A/B testing, and audience targeting capabilities.

Top Shopify Email Marketing Tools - shopify email marketing tools infographic pillar-4-steps

We'll be diving deeper into each of these tools, providing an in-depth review, so stay tuned!

Understanding Shopify Email Marketing Tools

As you navigate the world of email marketing, it's essential to understand the tools at your disposal. Shopify offers a variety of email marketing tools, each with unique features and pricing structures. Let's delve into an overview of these tools, their key features, and how their pricing works.

Overview of Shopify Email Marketing Tools

Shopify provides several email marketing tools designed to help stores reach and engage customers. At the heart of these tools is Shopify Email, a built-in solution for marketing emails. Shopify Email makes it simple to create and send branded emails directly from your Shopify admin. It also integrates seamlessly with your store, allowing you to pull in products, blog posts, and logo into your emails.

There are also several third-party email marketing tools available on the Shopify App Store. These tools, like Klaviyo, Omnisend, Privy, and ActiveCampaign, offer more advanced features, including comprehensive automation, dynamic content, and advanced segmentation.

Key Features of Shopify Email Marketing Tools

Shopify email marketing tools come packed with features aimed at making your marketing efforts more effective. Here are some of the key features of these tools:

  • Shopify Email: Offers easy creation and sending of branded emails, robust analytics features, and automation capabilities.
  • Klaviyo: Provides advanced segmentation, personalization, and comprehensive automation.
  • Omnisend: Known for dynamic content, automatic revenue attribution, and workflow split testing.
  • Privy: Allows customizable displays, coupon code integration, and automated A/B testing.
  • ActiveCampaign: Offers a plethora of tools including advanced segmentation, multi-channel marketing, and CRM functionalities.

Pricing Structure of Shopify Email Marketing Tools

The pricing for Shopify's email marketing tools varies depending on the tool and your usage. Shopify Email, for example, comes free with most Shopify plans, charging only for emails sent over a certain limit. The first 10,000 emails each month are free, and then you pay $1 per 1,000 emails, with volume pricing after 300,000 emails.

Third-party tools like Klaviyo, Omnisend, Privy, and ActiveCampaign have their own pricing structures, typically based on the number of subscribers or contacts you have. Most of these tools also offer free trials, allowing you to test out their features before committing to a plan.

As our expert Steve from First Pier points out, "The best tool for your store will depend on your specific needs and budget. It's always a good idea to test out a few different options to see what works best for your business."

Now that we have a clear understanding of these tools, in the next section, we'll jump into reviews of our top picks for Shopify email marketing tools. Stay tuned!

Top Picks: Review of Best Shopify Email Marketing Tools

In this section, we'll delve into the world of Shopify email marketing tools, taking a closer look at some of the top picks that we at First Pier believe can make a significant difference to your business.

Shopify Email: Built-in Email Marketing Tool

Features of Shopify Email

Shopify Email is a built-in email marketing tool that allows you to create, run, and track email marketing campaigns directly within Shopify Marketing. It comes with highly customizable email templates and uses existing brand assets and product content from your store to create marketing campaigns.

Pros and Cons of Shopify Email

Shopify Email's main strength lies in its seamless integration with your Shopify store. It's an affordable solution, with the first 10,000 emails each month being free, and then a dollar for every 1,000 emails after that. However, it lacks the advanced segmentation and SMS marketing capabilities that some other platforms offer.

Klaviyo: Advanced Email Marketing Tool

Features of Klaviyo

Klaviyo stands out with its advanced segmentation and automation capabilities. It provides an extensive selection of pre-built workflows, allowing you to send targeted emails based on customer behavior and purchase history. Moreover, Klaviyo supports paid social campaigns, offering you the ability to build lookalike audiences for Facebook and Instagram ads.

Pros and Cons of Klaviyo

Klaviyo is a robust tool for personalizing your email marketing campaigns, but its more advanced features may come with a learning curve. It offers a free account until you have more than 250 contacts, at which point you pay based on the size of your contact list.

Omnisend: Dynamic Content and Automation

Features of Omnisend

Omnisend is an email marketing platform built specifically for e-commerce businesses. It allows you to send triggered emails based on customers' actions, such as abandoned cart campaigns. Omnisend also offers integrations with Shopify for seamless data synchronization.

Pros and Cons of Omnisend

Omnisend's strength lies in its pre-built marketing automation workflows and intuitive, no-code editing. However, its free plan is limited to 250 contacts and 500 emails per month.

Privy: Customizable Displays and Targeting

Features of Privy

Privy offers pop-ups and email capture capabilities. It allows you to create attractive pop-ups to capture visitor emails, turning website visitors into potential customers. Moreover, Privy provides automated campaigns based on various conditions, like cart abandonment and exit intent.

Pros and Cons of Privy

Privy is great for capturing emails and creating pop-ups, but it may lack the robustness of other platforms when it comes to email marketing. However, its seamless integration with Shopify makes it a convenient tool for your email marketing needs.

ActiveCampaign: Comprehensive Email Marketing Solution

Features of ActiveCampaign

ActiveCampaign combines the sophistication of CRM with advanced email workflows. Its deep data integrations provide a comprehensive view of your customers, enabling you to create more effective and targeted campaigns.

Pros and Cons of ActiveCampaign

ActiveCampaign offers advanced CRM features, but it doesn't offer a free plan. It's a bit pricier than some other options, with prices starting from $49/month. However, its robust features make it a worthy investment for many businesses.

In the end, the best tool for you depends on your specific needs and goals. Stay tuned for the next section, where we'll discuss how to choose the right email marketing tool for your Shopify store.

How to Choose the Right Email Marketing Tool for Your Shopify Store

After exploring various Shopify email marketing tools, you might be wondering, "Which is the best fit for my store?" There are several factors to consider when making your decision. Let's break it down.

Considerations Based on Subscriber Amount

The size of your email list can significantly influence your choice. For instance, Shopify Email offers up to 10,000 emails free each month. This could be a great starting point if you're just beginning to build your email list. As your list grows, you might want to consider a tool like Klaviyo that offers advanced segmentation and automation features.

Importance of Necessary Features

Different tools offer different features. Some, like ActiveCampaign, provide comprehensive options, including CRM and sophisticated workflows. Others, like Privy, excel at pop-ups and email capture. Think about what features align with your email marketing goals. If personalization or automation is a priority, choose a tool that excels in these areas.

Evaluating Price Range

Budget is another vital factor. Shopify Email is an affordable option, offering the first 10,000 emails free each month. Other tools have different pricing structures, often based on the number of subscribers or emails sent per month. Work out what you're comfortable spending on email marketing and find a tool that fits within that range.

The Value of Free Trials

Many email marketing tools offer free trials. This gives you a chance to test out the features and see if the platform is user-friendly. It's a good idea to take advantage of these trials to make an informed decision.

Choosing the right email marketing tool for your Shopify store is a big decision. But remember, it's not just about the tool you choose, but also how you use it. As we at First Pier often say, a successful email marketing strategy goes beyond the platform. It involves crafting compelling content, personalizing your emails, and continuously monitoring and improving your performance.

shopify email marketing tools - shopify email marketing tools

In the next section, we'll share some of our top tips for successful email marketing on Shopify. Stay tuned!

Tips for Successful Email Marketing on Shopify

Just as our expert Steve from First Pier often says, "Success in email marketing isn't just about choosing the right Shopify email marketing tools. It's about how you use them." So, in this section, let's dive into some essential tips for successful email marketing on Shopify.

Personalizing Emails for Better Engagement

Remember, your customers are not just email addresses. They are individuals with unique preferences and behaviors. That's why the first rule of effective email marketing is personalization.

With Shopify email marketing tools, you can personalize emails based on various factors like purchase history, geographical location, or engagement level. This not only makes your customers feel valued but also increases the relevance of your emails, leading to better engagement.

For instance, you can use segmentation features in Shopify to send promotional emails tailored to a customer's purchase history. So, if a customer has purchased a particular type of product from your store, you can send them emails featuring related products or discounts.

Utilizing Automation for Timely Emails

Automation is a powerful feature of Shopify email marketing tools that can save you time and ensure that your emails reach your customers at the right moment.

For example, you can set up automatic workflows for key marketing moments like welcoming new subscribers or following up on abandoned carts. This ensures that your customers receive timely and relevant emails, which can significantly improve your conversion rates.

Segmenting Customer Lists for Targeted Campaigns

Segmentation is another powerful feature offered by Shopify email marketing tools. It allows you to divide your email list into different groups based on set criteria, enabling you to send targeted emails to each segment.

For instance, you can create a segment of customers who have clicked through on your emails recently and spent a lot, and send them high-value offers. This kind of targeted marketing can greatly improve your email marketing effectiveness.

Tracking Results for Continuous Improvement

Lastly, but certainly not least, is tracking the results of your email marketing campaigns. This is crucial for understanding what's working and what isn't, and for making the necessary adjustments to improve your performance.

Most Shopify email marketing tools offer robust reporting features that let you track customer behaviors, campaign performance, and other key metrics. By analyzing these metrics, you can gain valuable insights into your email marketing strategy and continuously improve it for better results.

In conclusion, successful email marketing on Shopify involves more than just sending emails. It requires a well-thought-out strategy that includes personalization, automation, segmentation, and continuous improvement. By following these tips and using the right Shopify email marketing tools, you can create effective email marketing campaigns that drive conversions and boost your Shopify success.

Conclusion: Elevating Your Shopify Store with the Right Email Marketing Tool

Enriching Your Shopify Store’s Success

As we conclude our exploration of various Shopify email marketing tools, it's clear that the right tool can significantly elevate the success of your Shopify store. The right email marketing strategy, coupled with the ideal tool, can drive conversions, foster customer loyalty, and significantly boost your store's revenue.

The ecosystem of email marketing tools for Shopify is vast, offering unique features, benefits, and potential drawbacks. From Klaviyo's advanced segmentation and automation capabilities to Privy's customizable displays and targeting options, there is a tool available to meet the unique needs of every Shopify store.

Choosing the Right Tool

In choosing the right tool, consider factors such as your subscriber amount, necessary features, price range, and the availability of free trials. Remember, the best tool for your store should align with your budget, needs, and overall marketing strategy.

Putting it into Practice

Once you've selected a tool, it's time to put it into practice. As our expert Steve from First Pier often emphasizes, effective email marketing involves more than just sending emails. It requires a strategic approach that includes personalization, automation, segmentation, and continuous improvement.

By following these tips and using the right tool, you can create effective email marketing campaigns that engage your customers, drive conversions, and boost your Shopify store's success.

shopify email marketing tools - shopify email marketing tools

Final Thoughts

Email marketing is a powerful tool in the e-commerce world, and with the right approach, it can be a game-changer for your Shopify store. So, start leveraging these Shopify email marketing tools today, and witness the transformation they bring to your e-commerce journey.

Remember, the key to successful email marketing doesn't just lie in the tools you use but also in how you use them. So, keep testing, tweaking, and improving your strategy to unlock the full potential of your Shopify store.

At First Pier, we're here to support you in this journey. With our expertise and insights, we're confident that you can make the most of these Shopify email marketing tools to take your store to new heights.

As always, if you have any questions or need further assistance, feel free to reach out. We're always here to help. Happy marketing!

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