Industries — who we serve
First Pier helps nonprofits, cultural institutions, and mission-driven organizations grow online — building Shopify stores and digital experiences for groups like Maine Farmland Trust and Gulf of Maine Research Institute.
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What we solve
Selling considered products online isn’t like selling impulse buys. These are the headwinds the category throws at you — and a generic Shopify build doesn’t address any of them.
How we grow your brand
01 · Convert
We turn dense product knowledge into buying confidence — PDPs that answer the real questions, comparison and finder tools, and CRO tested against your actual traffic, not best-practice guesswork.
02 · Acquire
Paid search and paid social built around your margins and seasonality, not vanity ROAS — so growth is profitable, not just big.
03 · Retain
Email, SMS, loyalty, and post-purchase experiences that turn a first-time buyer into a repeat customer and a referral source.
The First Pier method — how every engagement runs
Tie every build to a growth outcome.
Connect the tools and data that run the store.
Prove it in revenue, retention, and ROAS.
Ship, learn, refine in fast sprints.
Proof
Services
Stores built for technical, variant-heavy catalogs — fast and ready to scale.
Testing and buying-guide UX that converts high-consideration traffic.
Google Ads and Meta built around your margins and seasonality.
Flows and campaigns that carry customers across seasons.
Programs that reward repeat and referral-driven customers.
Move off a legacy platform without losing SEO or sales.
Why First Pier
You work directly with the people doing the work — senior Shopify specialists, not an account manager relaying to an offshore queue.
We build, optimize, and scale on Shopify and Shopify Plus every day — from technical catalogs to conversion and retention.
Headquartered in Portland, Maine, we partner with brands across the U.S. and measure our work in revenue, retention, and ROAS.
In their words
RECOGNIZED BY CLUTCH
First Pier is recognized by Clutch across Shopify, ecommerce development, design, and performance marketing — nationally and here in Maine.
Top Shopify Company · U.S.
Top E-Commerce Developers · U.S.
Clutch 1000 · 2025
Top Squarespace Company · U.S.
Top Conversion Rate Auditing · U.S.
Top Design Company · Maine
Top Digital Marketing · Portland
Global Award · Spring 2026
FAQ
Tell us where you want to grow. A senior First Pier strategist will review your store and send back a prioritized, no-obligation growth plan.
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