Ecommerce Growth

How to Integrate Criteo with Shopify

Ecommerce Growth

How to Integrate Criteo with Shopify


Are you looking to take your Shopify store to the next level by leveraging the capabilities of one of the world’s biggest adtech players? Meet Criteo for Shopify, a powerful pairing that has already proven its prowess in helping businesses boost their visibility, reach a wider audience, enhance customer engagement, and drive more sales.

In this digital marketplace, competition is fierce and standing out can seem like an unscalable mountain. It’s why countless Shopify merchants are turning to Criteo. The results are impressive. For example, VRAI, a Shopify merchant, witnessed a staggering 300% increase in Return on Ad Spend (ROAS) with Criteo.

At First Pier, we've helped dozens of clients fully exploit this integration, witnessing firsthand its transformative potential for e-commerce businesses. Here's a brief overview for those new to Shopify or Criteo:

  • Shopify: a leading e-commerce platform, enabling businesses to set up online stores and sell products.
  • Criteo: a personalized retargeting company that works with online retailers to serve personalized display advertisements.

Integrating these two gives merchants a distinctive competitive advantage and the chance to unlock their store's full potential.

Here’s a quick snapshot of what you need to do: - Prepare by disabling ad-blockers, setting permissions to install apps, and ensuring you have your back-end Shopify URL ready. - Navigate to Shopify App Store to install the Criteo app. - Understand and utilize the features and tools available on Criteo's Commerce Media Platform. - Launch, manage, and measure advertising campaigns. - Don’t hesitate to reach out to Criteo's Specialists for setup assistance and strategy refinement.

Why Criteo for Shopify? - Access to a vast pool of retailers and publishers around the world. - Over 90% retention rate among its clients. - Exclusive access to large retailers.

Shopify and Criteo Infographic - Criteo for Shopify infographic process-5-steps-informal

Around the world, businesses are thriving due to the Criteo for Shopify integration - and yours could be next. Ready to dive into this game-changing move and set your e-commerce business on the path to success? Let us walk you through the integration process in five simple steps.

Step 1: Preparing for Integration

Being well-prepared is the key to a successful integration of Criteo for Shopify. Here are the necessary steps you need to take before you start the integration process.

Disabling Ad Blockers

Before you start the process, ensure that any ad blockers in your browser are disabled. Ad blockers can sometimes interfere with the integration process, creating unnecessary hurdles. To disable ad blockers, navigate to the settings of your browser, find the extensions or add-ons section, and disable any ad blockers that are currently active.

Setting Permissions in Shopify to Install Apps

Next, you need to ensure you have the right permissions set up in Shopify. Shopify requires certain permissions to install apps, like Criteo. To set permissions, log into your Shopify account and navigate to the 'Settings' section. Under 'Users and Permissions', adjust the permissions to allow app installations.

Locating the Back-end Shopify URL

To integrate Criteo with Shopify, you'll need your back-end Shopify URL. This URL can be found by going to your Shopify e-store and copying the URL in the address bar of your browser. Ensure you keep this URL handy, as it will be required in the next steps of the integration process.

With these preparatory steps, you are now ready to move forward with the integration of Criteo for Shopify. We at First Pier are always here to assist you with any difficulties you may encounter during this process. In the next section, we'll guide you through the process of installing the Criteo app on Shopify.

Step 2: Installing the Criteo App on Shopify

Now that you've prepared your Shopify store for integration with Criteo, the next step is to install the Criteo app. This process is simple and straightforward, and we'll guide you through it.

Navigating to the Shopify App Store

Start by logging into your Shopify account. Once you've logged in, navigate to the Shopify App Store, which you can find in the left-hand side menu of your Shopify admin panel. The Shopify App Store is a treasure trove of tools designed to enhance your online store’s functionality, including the Criteo app.

Searching for Criteo

In the Shopify App Store, use the search bar at the top of the page to search for "Criteo". Once you've typed in "Criteo" and hit enter, you should see the Criteo app appear in the search results.

Installing the App

Click on the Criteo app to view its details, including its features and user reviews. The Criteo app, also known as "Product Ads by Criteo", was launched on June 24, 2022, and is categorized under Advertising and Retargeting ads in the App Store.

After reviewing the app's details to ensure that it's the right fit for your Shopify store, click the "Add app" button. You'll be prompted to confirm the installation of the app. Click "Install App" to complete the installation.

Congratulations! You've successfully installed the Criteo app on your Shopify store. This is a significant step towards leveraging the power of Criteo for Shopify to grow your e-commerce business.

In the next section, we'll guide you through setting up Criteo on Shopify and understanding the features of Criteo's Commerce Media Platform. As always, we at First Pier are here to support you every step of the way.

Step 3: Setting Up Criteo on Shopify

Now that you've successfully installed the Criteo app on your Shopify store, it's time to understand and set up Criteo's features. With the right understanding and utilization of these features, you can truly unlock the potential of Criteo for Shopify.

Understanding the Features of Criteo's Commerce Media Platform

Criteo's Commerce Media Platform is built on two core technologies - Artificial Intelligence (AI) and commerce data. Criteo's AI Engine removes the guesswork from your marketing strategies, making the achievement of your Key Performance Indicators (KPIs) much more efficient.

In addition, Criteo's Predictive Bidding technology ensures your advertising budget is used wisely. It bases bids on the predicted value of each user, ensuring you get the most value for your money.

Another impressive feature of Criteo's platform is the world's largest commerce dataset, known as the Shopper Graph. This dataset connects shopper IDs and commerce data, allowing for the scaling and optimization of your campaigns.

Utilizing Criteo's Marketing Automation and Audience Building Tools

Criteo's platform generates intent-based product recommendations that drive more sales. By targeting users with personalised product ads, you can create a more engaging and relevant shopping experience. This can increase customer retention and acquisition, thereby expanding your reach.

Also, the Criteo platform offers seamless integration with leading marketing channels, increasing your store's visibility and driving more traffic to your site. This not only boosts your sales but also helps you reach a wider audience.

Connecting with Retailers and Publishers through Criteo

Criteo's platform leverages relationships with leading publishers and retailers. This enables Criteo to deliver your ads at the right place and at the right time, reaching consumers throughout their buyer journey. This feature is invaluable in increasing your brand visibility and driving profitable customer action.

By understanding and leveraging these features, you can harness the power of Criteo for Shopify to drive commerce outcomes and fuel growth. And remember, we at First Pier are always here to assist you in setting up and optimizing your Shopify store for maximum success.

In the next section, we'll guide you through launching and managing advertising campaigns with Criteo.

Step 4: Launching and Managing Advertising Campaigns with Criteo

After successfully setting up Criteo for Shopify, the next step is to leverage its powerful features to create, launch, and manage your advertising campaigns. This phase is crucial as it directly impacts your store's visibility and reach.

Creating an Advertising Campaign

Creating an advertising campaign with Criteo is a streamlined process. The platform's user-friendly interface makes it easy to set up campaigns that target high-intent audiences, helping boost your store's visibility and attract potential customers.

  1. From your Criteo dashboard, navigate to the 'Create Campaign' option.
  2. Input the necessary details for your campaign, such as its name, target audience, and budget.
  3. Next, choose the products you wish to promote in the campaign. Your Shopify product feed is already integrated with Criteo, so all your product details are readily available.
  4. Set your ad preferences, including the design, format, and placement of your ads.

Launching the Campaign

Once your campaign is set up, it's time to launch it. Criteo's direct connection to retailers and publishers ensures your ads are strategically placed for maximum visibility and impact.

With just a click of a button, your campaign goes live, reaching out to potential customers and driving them towards your Shopify store.

Measuring the Performance of the Campaign

A key feature of Criteo for Shopify is its precise performance measurement capabilities. Similar to Google Shopping campaigns, Criteo deploys tags to your storefront which track customer interactions and conversions.

Regularly monitoring your campaign performance is crucial for understanding trends and identifying opportunities for optimization. The data tracked by Criteo's tags provides valuable insights into the effectiveness of your advertising campaigns, helping you make data-driven decisions for the growth and success of your online store.

In conclusion, launching and managing advertising campaigns with Criteo is a straightforward process that yields significant results. By effectively leveraging Criteo for Shopify, you're actively driving high-intent traffic to your store, boosting sales, and propelling your ecommerce business towards success.

In the next section, we'll delve into how to fully utilize Criteo's support and resources to further optimize your advertising campaigns and drive growth for your Shopify store.

Step 5: Utilizing Criteo's Support and Resources

Despite the ease of integration, you might still encounter some challenges or need guidance to maximize the benefits of Criteo for Shopify. Thankfully, Criteo offers robust support and resources to aid in your success journey.

Accessing Criteo's Specialists for Setup Assistance

Even with the most user-friendly interfaces, there can be instances where you require assistance. Should you need help, Criteo's support team is readily available to assist you. As some reviews on the Shopify App Store suggest, the support team is dedicated to resolving issues and providing guidance to ensure a smooth integration.

If you ever come across a hurdle during the setup process or while managing your campaigns, don't hesitate to reach out to Criteo's support. They are committed to helping you get the most out of their platform and driving the desired outcomes for your business.

Leveraging Criteo's Resources for Strategy Refinement

Beyond the setup and troubleshooting support, Criteo provides a wealth of resources to help you refine your advertising strategy. Be it understanding the core technology behind Criteo's Commerce Media Platform or learning about the benefits of their predictive bidding technology, these resources can be instrumental in helping you achieve your Key Performance Indicators (KPIs) more efficiently.

Make sure to make the most of these resources to drive more sales by targeting users with personalized product ads, delivering rich consumer experiences, and driving better commerce outcomes. In the fast-paced world of ecommerce, constant learning and strategy refinement are critical to staying ahead.

Integrating Criteo with Shopify is not just about setting up and launching campaigns; it's about ongoing optimization, learning, and growth. So, leverage the resources and support provided by Criteo to ensure you're maximizing the potential of this powerful integration.

At First Pier, we understand the complexities of ecommerce and the importance of leveraging the right tools for success. We're here to help you navigate these tools and integrate them seamlessly with your Shopify store. Feel free to reach out to us for any assistance you might need in your ecommerce journey.


In the course of this guide, we've demonstrated how simple it is to integrate Criteo with Shopify. We began by setting the stage for integration, ensuring that ad blockers are disabled, permissions are set correctly in Shopify, and the back-end Shopify URL is readily available. We then installed the Criteo app on Shopify, before diving into setting up and utilizing the features offered by Criteo's Commerce Media Platform. We explored the process of launching and managing advertising campaigns within the platform and highlighted the benefits of utilizing Criteo's support and resources for strategy refinement.

Integrating Criteo with Shopify offers numerous benefits for e-commerce business owners, including access to a robust set of marketing solutions. By leveraging Criteo for Shopify, you can create targeted ad campaigns, access high-intent audiences, and drive significant growth for your online store. Its integration with Shopify deploys tags directly to your storefront, tracking customer interactions, conversions, and other important metrics. This ensures continuous and precise performance measurement and provides data-driven insights to fuel your growth.

Moreover, Criteo's impressive retention rate of over 90% among its clients, including some of the largest e-commerce companies worldwide, underscores its robustness and reliability. Its leading edge in the next generation of identifier technology and the enormous amount of shopper's data it aggregates make it a powerful ally for your ecommerce venture.

We encourage all e-commerce business owners to leverage Criteo for Shopify. As we've noted, this integration is not merely an add-on, but a secret weapon that can transform your online store into a high-performance, customer-centric, and sales-driven machine. And remember, we at First Pier are always here to help you navigate these tools and integrate them seamlessly with your Shopify store. Let's explore the boundless potential of your Shopify store together.

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