Commerce Compass

Practical guides for building, running and growing a Shopify store. Eight areas covering what things cost, what to measure, and what actually moves revenue. Start wherever your problem is. Take a look and, as always, reach out if you want to start your journey toward growth together.

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Shopify Platform Guides

Everything you need to build, launch, and grow on Shopify. Platform fundamentals, Plus features, migration guides, and expert takes on how to get the most out of the world’s best ecommerce platform.

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Design & Branding

Design resources for ecommerce stores that convert. UX best practices, CRO-informed design principles, mobile optimization, and how to build a Shopify storefront that looks great and performs even better.

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Marketing & Growth

Paid search, paid social, SEO, email, and everything in between. Practical guides for the channels and strategies that drive qualified traffic, lower CAC, and grow revenue for Shopify brands.

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Shipping, Fulfillment & Payments

The operational machinery behind every order. Shipping rates and international delivery, order fulfillment and 3PL, returns and refunds, inventory across locations — and the payments side: gateways, checkout, chargebacks and sales tax.

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Shopify Pricing & Buying Guides

What Shopify actually costs, how it stacks up against the alternatives, and what to look for before you hire. Pricing breakdowns, platform comparisons, app evaluations, and the questions worth asking an agency before you sign anything.

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Analytics & Insights

What to measure, how to measure it, and how to tell which channels are actually driving revenue. GA4 and Shopify analytics setup, conversion tracking that survives privacy changes, attribution beyond last-click, and the KPIs worth building a dashboard around.

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Shopify POS & Omnichannel Retail

Selling in person and online off one system. Shopify POS setup and hardware, card readers, offline mode, staff permissions and buy-online-pickup-in-store — plus the omnichannel strategy that keeps inventory, customers and reporting unified across every place you sell.

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Retention & Loyalty

Acquiring a customer costs several times more than keeping one. Loyalty program design, subscription commerce, referral schemes, post-purchase flows and win-back campaigns — the mechanics that raise repeat purchase rate and make every acquisition dollar work harder.

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Agentic Commerce

AI agents are starting to sit between your store and the customer — finding products, comparing options, and increasingly completing the purchase. This covers what that means in practice: getting cited by AI search through AEO and GEO, Shopify's own AI tooling, chatbots and assistants, and the automation layer that has to work before any of it does.

Free: 3 quick wins for your store

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