Bliss is a premium women's clothing boutique with locations in Portland, Kennebunk, and Portsmouth, alongside a robust ecommerce presence. Specializing in elevated basics and featuring brands like CP Shades, Frank & Eileen, and Citizens of Humanity, Bliss is renowned for its denim expertise and commitment to helping women feel confident and stylish in everyday wear that's both beautiful and functional.
With dozens of brands and a high-turnover catalog, Bliss needed an ecommerce solution that matched the customer-serviced focused in-store experience.
Working closely with key stakeholders, we built out rich collection and brand functionality, along with a layout as refined as the business's fashion aesthetic.
Our work for Bliss centered around the collection experience, ensuring that shoppers could see and “feel” the breadth of the boutique's offerings. With custom functionality designed to surface brand and fit information, our design put photography front and center after clear navigation and best-in-practice Shopify theme features.
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