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Bliss is a premium women's clothing boutique with locations in Portland, Kennebunk, and Portsmouth, alongside a robust ecommerce presence. Specializing in elevated basics and featuring brands like CP Shades, Frank & Eileen, and Citizens of Humanity, Bliss is renowned for its denim expertise and commitment to helping women feel confident and stylish in everyday wear that's both beautiful and functional.
With dozens of brands and a high-turnover catalog, Bliss needed an ecommerce solution that matched the customer-serviced focused in-store experience.
Working closely with key stakeholders, we built out rich collection and brand functionality, along with a layout as refined as the business's fashion aesthetic.
Our work for Bliss centered around the collection experience, ensuring that shoppers could see and “feel” the breadth of the boutique's offerings. With custom functionality designed to surface brand and fit information, our design put photography front and center after clear navigation and best-in-practice Shopify theme features.
I know we're not their only client, but the dedication and accommodation they put into this project make me feel otherwise.
Angela Foddrill, Owner — Bliss Boutiques
For a multi-brand boutique, the collection page is the product page.
Bliss carries dozens of labels with a catalog that turns over constantly. Someone arriving for Frank & Eileen, or for a particular denim cut, is not browsing a grid of SKUs — they are looking for a brand and a fit. If the collection page cannot answer that, no amount of product-page polish will. So the build surfaced brand and fit information at the collection level and put photography directly behind clear navigation, rather than treating collections as a corridor on the way to somewhere else.
That is the transferable part. In a boutique with this much brand variety, the collection experience is where the sale is won or lost — and it is usually the part of the store that gets designed last.
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