Ecommerce Analytics & Reporting

Shopify Analytics: What's Native, What's Not, and What Changed in 2026

Shopify Analytics is on every plan and now reports in real time. What's native, what ShopifyQL does, and where it runs out.

Best Practices for Setting Up GA4 for Shopify

A Shopify GA4 setup guide: accurate tracking, Checkout Extensibility, and the configuration that produces reliable ecommerce reports.

Don't Get Fooled: Decoding Shopify's Paid Search Attribution Mix-Up

Stop wasting ad budget! Master Shopify Paid Search attribution with our guide to GA4 & UTMs for accurate tracking.

Connect Shopify to Facebook: Pixel Perfect Setup

Master Shopify Facebook pixel installation! Learn to set up, verify, and use your pixel for powerful ad targeting and sales.

Google Tag Manager on Shopify: Setup & Conversion Tracking

How to install Google Tag Manager on Shopify, track checkout conversions with Customer Events, and migrate off Additional Scripts before Shopify shuts it off on August 26, 2026.

How to Set Up Google Ads Conversion Tracking on Shopify

Google Ads conversion tracking on Shopify: the Google & YouTube channel, a Customer Events custom pixel, or GTM, plus enhanced conversions, Consent Mode v2, deduplication and testing.

Shopify GA4 Conversion Tracking: Setup and Measurement

How to set up GA4 measurement on Shopify: property and data stream, connecting through the Google & YouTube channel, validating ecommerce events, Consent Mode v2, and building audiences.

Shopify & Google Ads: Solving Conversion Tracking Problems

A diagnostic walkthrough for Shopify stores where Google Ads conversion tracking has stopped reporting: tag placement, checkout deployment, ad blockers, consent, dataLayer and duplicates.

Boost Your ROI: A Guide to Facebook Pixel Integration with Shopify

Learn adding facebook conversion tracking pixel to shopify to boost ROI, optimize ads, and enhance e-commerce with data-driven insights.

Digital Marketing Analytics 101: Your Guide to Smarter Marketing

Digital marketing analytics explained: the key metrics, the tools that report them, and how to use the data to improve campaigns.

Ecommerce Analytics Software: Tools Compared

Discover E-commerce analytics software to boost growth with essential tools, insights, and strategies for optimizing your online business.

LTV Meaning in Marketing: A Practical Guide

What lifetime value means in marketing and how to use it — budgeting, LTV:CAC, segmentation, and retention ROI, with clear formulas and examples.

Guide to Data Driven Attribution Mechanics in Google Ads and Google Analytics

Learn how data-driven attribution works in Google Ads and Google Analytics. Improve your marketing strategies with this beginner's guide.

Navigating Attribution on Shopify: Tools You Need to Know

Discover the essential Shopify attribution tools to optimize your e-commerce store's marketing ROI. Learn everything from basics to advanced solutions.

Everything You Need to Know About E-commerce MER KPIs

What the e-commerce MER KPI measures, how to calculate it, and how to read it alongside ROAS when judging marketing efficiency.

How to Boost Customer Lifetime Value with Cost-Effective Strategies

Discover effective ways to increase customer lifetime value through feedback, technology, and personalization. Boost CLV with our actionable strategies now.

The Complete Guide to E-Commerce Audit Reports

Discover key strategies for enhancing your online store with our comprehensive guide on e-commerce audit reports, tailored to boost sales and improve UX.

Shopify Attribution Reporting: A Complete Guide

How Shopify attribution reporting works, which attribution models are available, and how to read the data when channels overlap.

Facebook Ads Creative Testing: Methods, Metrics, and a Repeatable Loop

How to run Meta ad creative tests that produce clear answers — A/B vs auction methods, isolating one variable at a time, budget and duration guardrails, and reading the metric that matches your objective.

Mastering Data Management in Shopify: A Definitive Guide

Discover strategies for effective data management in Shopify with our definitive guide. Learn to optimize customer and product data for success in eCommerce.

Ecommerce Reporting: Metrics, Tools and Dashboards

Learn the importance of ecommerce reporting and how to use key metrics to drive decision making. Discover the top tools and strategies for effective ecommerce reporting.

Ecommerce Success with GA4

Discover the power of GA4 in ecommerce with this comprehensive guide. Learn how to set up ecommerce tracking, utilize parameters for better insights, and implement GA4 with Google Tag Manager. Prepare for the future of ecommerce with GA4.

First-Party Data Collection on Shopify

Learn how to boost your online success with first-party data collection on Shopify. Understand the importance, impact, and future of data collection. Implement solid data management policies and comply with regulations. Discover the potential with Shopify and Google Analytics 4.

Shopify KPIs: 10 Key Metrics for E-commerce Success

Discover the top ten Shopify KPIs for ecommerce success. Learn how to track, analyze, and implement strategies based on these KPIs to drive your Shopify store's success.

Boost Your Shopify Store's Success with the Best CDP Solution

Boost your Shopify store's success with the ultimate CDP solution. Learn how a CDP can enhance your store's performance and discover the power of integrations like Klaviyo and Lytics. Find out more about marketing attribution and the comprehensive solution for Shopify. Partner with First Pier, the expert in Shopify development and optimization.

The Power of First-Party Data on Shopify: Boost Your E-commerce Success Now!

Learn how to collect and leverage first-party data on Shopify for e-commerce success. Discover the power of data analytics and boost your Shopify store's performance. Find out more about first-party data on Shopify now!

The Ecommerce KPIs That Actually Matter

The ecommerce KPIs worth tracking — conversion rate, AOV, LTV, CAC, ROAS and more — what each means, what counts as a good number, and how to improve it.

Shopify Business Intelligence, Explained

Shopify business intelligence explained: the analytics and reporting tools that turn store data into decisions about marketing and stock.

Ecommerce KPIs: What to Measure and Why

Learn how to master ecommerce KPIs for business success. Understand the importance, calculate key metrics, and set realistic goals for your ecommerce business. Boost your revenue with actionable insights.

Shopify & Google Search Console: The Data You Need

Learn how to connect Google Search Console to your Shopify store, submit your sitemap, and troubleshoot indexing issues. Pair it with Google Analytics and Google Ads to turn performance data into more organic traffic, better rankings, and more sales.

Ecommerce CDP Solutions, Explained

Looking to streamline your marketing processes? Discover the top ecommerce CDP solutions for 2023 and learn how First Pier leverages them for ecommerce success. Find out more about ecommerce CDP solutions now!

Cracking the Code: Mastering Your Shopify CAC

Learn how to calculate and optimize your Shopify CAC with our comprehensive guide. Discover strategies and case studies to reduce costs and increase ROI. Master your Shopify CAC today!

Improving Customer Lifetime Value on Shopify

Learn how to calculate and improve Shopify customer lifetime value (CLV) in this comprehensive guide. Understand the factors influencing CLV, strategies to boost it, and how to leverage CLV for business success.