Analytics & Insights

Stop Leaking Cash with a Top-Tier CRO Agency

Boost conversions with a Conversion rate optimization agency. Expert CRO strategies, A/B testing & 30% lifts for e-commerce success.

A/B Testing on Shopify

Boost your Shopify revenue with a b testing shopify. Get a practical guide to setting up tests, analyzing results, and choosing the best tools.

Shopify Analytics: What's Native, What's Not, and What Changed in 2026

Shopify Analytics is on every plan and now reports in real time. What's native, what ShopifyQL does, and where it runs out.

Best Practices for Setting Up GA4 for Shopify

A Shopify GA4 setup guide: accurate tracking, Checkout Extensibility, and the configuration that produces reliable ecommerce reports.

Shopify Conversion Rate Optimization: What the Benchmarks Don't Tell You

Shopify doesn't publish an average conversion rate. Here's where the numbers you've seen come from, and how to benchmark your own store.

Shopify CRO Services: What They Cover, What They Cost, and How to Judge One

What Shopify CRO services actually cover, how engagements are structured and priced, and how to judge whether one is working.

Don't Let Them Leave: Strategies to Lower Your Ecommerce Bounce Rate

Reduce ecommerce bounce rate with 10 actionable strategies. Improve user experience, boost engagement, and convert more visitors into customers.

Ecommerce Customer Journey Mapping: A 5-Stage Guide

Map the five stages of the ecommerce customer journey, find the friction that loses sales, and turn analytics and feedback into higher conversions.

Google Tag Manager on Shopify: Setup & Conversion Tracking

How to install Google Tag Manager on Shopify, track checkout conversions with Customer Events, and migrate off Additional Scripts before Shopify shuts it off on August 26, 2026.

Tools of the Trade: Best Customer Journey Mapping Solutions

Discover top Customer journey mapping tools, their must-have features, analytics, and tips to optimize every touchpoint for your brand.

Boost Your ROI: A Guide to Facebook Pixel Integration with Shopify

Learn adding facebook conversion tracking pixel to shopify to boost ROI, optimize ads, and enhance e-commerce with data-driven insights.

Digital Marketing Analytics 101: Your Guide to Smarter Marketing

Digital marketing analytics explained: the key metrics, the tools that report them, and how to use the data to improve campaigns.

Ecommerce Analytics Software: Tools Compared

Discover E-commerce analytics software to boost growth with essential tools, insights, and strategies for optimizing your online business.

A Practical Guide to Channel Attribution Models in Digital Marketing

A practical guide to channel attribution models in digital marketing: which model fits your strategy, and how to use the data to improve ROI.

Navigating Attribution on Shopify: Tools You Need to Know

Discover the essential Shopify attribution tools to optimize your e-commerce store's marketing ROI. Learn everything from basics to advanced solutions.

Shopify Attribution Reporting: A Complete Guide

How Shopify attribution reporting works, which attribution models are available, and how to read the data when channels overlap.

Online Shopping Terms: E-Commerce Glossary for Beginners and Pros

A plain-English guide to the most common online shopping terms and e-commerce concepts — from conversion rate to cart abandonment to fulfillment and beyond.

Mastering Data Management in Shopify: A Definitive Guide

Discover strategies for effective data management in Shopify with our definitive guide. Learn to optimize customer and product data for success in eCommerce.

Ecommerce Reporting: Metrics, Tools and Dashboards

Learn the importance of ecommerce reporting and how to use key metrics to drive decision making. Discover the top tools and strategies for effective ecommerce reporting.

Ecommerce Success with GA4

Discover the power of GA4 in ecommerce with this comprehensive guide. Learn how to set up ecommerce tracking, utilize parameters for better insights, and implement GA4 with Google Tag Manager. Prepare for the future of ecommerce with GA4.

First-Party Data Collection on Shopify

Learn how to boost your online success with first-party data collection on Shopify. Understand the importance, impact, and future of data collection. Implement solid data management policies and comply with regulations. Discover the potential with Shopify and Google Analytics 4.

Shopify KPIs: 10 Key Metrics for E-commerce Success

Discover the top ten Shopify KPIs for ecommerce success. Learn how to track, analyze, and implement strategies based on these KPIs to drive your Shopify store's success.

Boost Your Shopify Store's Success with the Best CDP Solution

Boost your Shopify store's success with the ultimate CDP solution. Learn how a CDP can enhance your store's performance and discover the power of integrations like Klaviyo and Lytics. Find out more about marketing attribution and the comprehensive solution for Shopify. Partner with First Pier, the expert in Shopify development and optimization.

The Power of First-Party Data on Shopify: Boost Your E-commerce Success Now!

Learn how to collect and leverage first-party data on Shopify for e-commerce success. Discover the power of data analytics and boost your Shopify store's performance. Find out more about first-party data on Shopify now!

Shopify Business Intelligence, Explained

Shopify business intelligence explained: the analytics and reporting tools that turn store data into decisions about marketing and stock.

The Ecommerce Business Checklist: What to Get Right Before You Scale

Learn how to start and optimize your ecommerce business with this actionable checklist. From researching your business idea to managing products, this comprehensive guide has everything you need. Perfect for entrepreneurs looking for an ecommerce business checklist.

The E-Commerce Functionality Checklist: What Your Store Actually Needs

Looking to launch an e-commerce business? Discover the essential e-commerce functionality checklist to ensure success. Find out how to choose the right platform, design your website, set up payments and shipping, and more.

Ecommerce KPIs: What to Measure and Why

Learn how to master ecommerce KPIs for business success. Understand the importance, calculate key metrics, and set realistic goals for your ecommerce business. Boost your revenue with actionable insights.

Ecommerce CDP Solutions, Explained

Looking to streamline your marketing processes? Discover the top ecommerce CDP solutions for 2023 and learn how First Pier leverages them for ecommerce success. Find out more about ecommerce CDP solutions now!