Hyperlite Mountain Gear is a manufacturer of ultralight backpacking equipment loved all over the world.
Hyperlite has grown year over year for more than a decade, but came to us ready to make a significant leap.
We collaborated with the Hyperlite team to recognize the advantages of upgrading to Shopify Plus and took decisive action to capitalize on them.
Transitioning to Shopify Plus enabled Hyperlite to swiftly boost their AOV through in-checkout upsells. It also empowered them to maintain a highly successful pro-program, deliver a branded B2B experience, and harness the full potential of Shopify's features, including scripts for enhanced functionality.
This move, coupled with a more specialized server network, directly contributed to Hyperlite's capacity to execute necessary promotions and effectively cater to their customer base.
The introduction of built-in tax reporting and a purpose-built wholesale channel, along with automation features, significantly enhanced Hyperlite's operational efficiency and customer service capabilities.
By upgrading to Shopify Plus, we were able to help Hyperlite level up the way they serve and market to their ever-growing customer base.
They're always advancing — always looking at what's coming down the pipeline — and trying new strategies. They're vital to our growth. I can't imagine achieving what we have, at the speed we have, without their support.
Amy Kading, E-Commerce Manager — Hyperlite Mountain Gear
A brand usually outgrows its platform at the edges, not in the middle.
Hyperlite's storefront was working. What was straining was everything around it — a pro program run by hand, wholesale buyers pushed through a consumer checkout, tax reporting assembled after the fact, and promotions heavy enough that you thought about the servers on the day. None of that is visible on a product page, and all of it caps how fast a company can move.
Shopify Plus answered those edges: checkout scripts and in-checkout upsells, a purpose-built wholesale channel, a branded B2B experience, built-in tax reporting, automation, and infrastructure sized for the promotional peaks. The consumer-facing store barely changed. The business behind it stopped being the bottleneck.
The same pattern runs through a decade of this partnership. The move from Mailchimp to Klaviyo paid for itself within the first few weeks — not because email suddenly started working, but because the tooling around it finally did.
Platform decisions are rarely made because the shopping experience broke. They get made because the operation behind it did.
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