Platforms — what we build on
First Pier is a Google Ads agency — Search, Shopping, and Performance Max built for profitable ROAS, clean conversion tracking, and revenue you can actually attribute.
Featured result
9x
average ROAS (Ragged Coast)
+415%
revenue vs. prior period
40%
lift in Q4 sales
46%
new customer acquisition
40+
documented case studies
Since 2009
in ecommerce
Portland, ME
senior-led team
Top Digital Mktg
Clutch — 2026
Replatforming and scaling on Shopify comes with real traps. Here are the ones we build around.
Broad match and thin negative lists quietly burn budget on searches that never convert. We audit search terms continuously and build negative-keyword structures so every dollar chases intent that's actually worth paying for.
Chasing volume and chasing profit pull in different directions, and the wrong bid strategy picks for you. We tune targets to your margins so growth in spend still means growth in profit, not just revenue.
Shopping and Performance Max are only as good as the product feed behind them. We fix titles, attributes, and feed structure so your best products get shown — and PMax stops hiding spend in placements you can't see.
The click is only half the cost — a weak landing page wastes the other half. We align ad intent with landing-page experience and CRO so the traffic you're paying for actually converts.
Bad conversion tracking makes Google optimize toward the wrong outcomes. We get tracking, enhanced conversions, and offline data right so the platform bids on real revenue and your reporting matches reality.
How we grow your brand
01 · Convert
We turn dense product knowledge into buying confidence — PDPs that answer the real questions, comparison and finder tools, and CRO tested against your real traffic.
02 · Acquire
Paid search and paid social built around your margins and seasonality, not vanity ROAS.
03 · Retain
Email, SMS, loyalty, and post-purchase experiences that turn a first-time buyer into a repeat customer.
The First Pier method — how every engagement runs
Ship, learn, refine in fast sprints.
Connect the tools and data that run the store.
Tie every build to a growth outcome.
Prove it in revenue, retention, and ROAS.
PPC and SEM for Ragged Coast Chocolates delivering 9x average ROAS, a 40% Q4 sales lift, and 46% growth in new customers.
Growth marketing that scaled ad spend 3x at 6x blended ROAS for Versa Gripps, lifting orders 66% across DTC and Amazon.
Paid media that grew orders 94% year over year at 5x blended ROAS for Shelter Tools, with new-customer acquisition up 79%.
Paid campaigns delivering 20% lower cost per sale and 6x return on ad spend for Halcyon Yarn, while holding a 75% new-customer rate.
Stores built for technical, variant-heavy catalogs — fast and ready to scale.
Testing and buying-guide UX that converts high-consideration traffic.
Google Ads and Meta built around your margins and seasonality.
Flows and campaigns that carry customers across seasons.
Programs that reward repeat and referral-driven customers.
Move off a legacy platform without losing SEO or sales.
You work directly with the people doing the work — senior Shopify specialists, not an account manager relaying to an offshore queue.
We build, optimize, and scale on Shopify and Shopify Plus every day — from technical catalogs to conversion and retention.
Headquartered in Portland, Maine, we partner with brands across the U.S. and measure our work in revenue, retention, and ROAS.
“We looked forward to talking and laughing with them.”
“No idea was too big — they were able to run with everything.”
“Everyone I've worked with at First Pier has been a joy to work with.”
“They thought through every detail and gave us a scalable foundation.”
First Pier is recognized by Clutch across Shopify, ecommerce development, design, and performance marketing — nationally and here in Maine.
We audit search terms continuously, build negative-keyword structures, and cut the queries that never convert, so budget goes to intent that's actually worth paying for.
Yes. We manage Search, Shopping, and PMax — and because those campaigns live and die on feed quality, we fix product titles, attributes, and feed structure so your best products get shown.
Revenue and profit. We tune bid strategies and targets to your margins so scaling spend grows profit, not just top-line conversions or clicks.
Yes. We get tracking, enhanced conversions, and offline conversion data right so Google bids toward real revenue and your reporting matches what's actually happening in the business.
Tell us where you want to grow. A senior First Pier strategist will review your store and send back a prioritized, no-obligation growth plan.
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