Platforms — what we build on
First Pier is a Shopify and Shopify Plus growth agency — in ecommerce since 2009 and on Shopify since 2016, building, migrating, and scaling stores for brands that take ecommerce seriously.
Featured result
+450%
conversion lift for quiz takers (Hyperlite)
+200%
larger average order
76%
quiz completion rate
+32%
conversion rate (CRO program)
40+
documented Shopify case studies
Since 2016
building on Shopify
Shopify Plus
partner-level builds
Top Shopify Co.
U.S. — Clutch 2026
Replatforming and scaling on Shopify comes with real traps. Here are the ones we build around.
Legacy or DIY platforms cap your growth — slow pages, rigid checkout, and integrations that break. Shopify and Shopify Plus give you room to scale without the ceiling.
A bad replatform tanks rankings and revenue. We migrate customers, orders, and URL equity cleanly so you launch stronger, not scrambling.
Fast, on-brand storefronts that answer buyer questions and remove friction — built and tested against your real traffic, not a generic template.
Your store, email/SMS, reviews, subscriptions, and analytics should work as one system. We wire the stack so data flows and nothing is siloed.
Peak traffic, complex catalogs, and Plus-level automation — we build the foundation so growth doesn't create fires.
How we grow your brand
01 · Convert
We turn dense product knowledge into buying confidence — PDPs that answer the real questions, comparison and finder tools, and CRO tested against your real traffic.
02 · Acquire
Paid search and paid social built around your margins and seasonality, not vanity ROAS.
03 · Retain
Email, SMS, loyalty, and post-purchase experiences that turn a first-time buyer into a repeat customer.
The First Pier method — how every engagement runs
Ship, learn, refine in fast sprints.
Connect the tools and data that run the store.
Tie every build to a growth outcome.
Prove it in revenue, retention, and ROAS.
A product finder quiz for Hyperlite Mountain Gear converting 450% above site average, with 200% larger orders and a 76% completion rate.
A nine-week Weebly to Shopify migration for Versa Gripps, carrying over customers and orders and lifting revenue 66%.
Smart cart and upsell work for Wyman's that lifted average order value 34% and pushed 63% of orders into subscriptions.
A WooCommerce to Shopify migration for green home goods retailer Helen Milan, lifting orders 55% and conversion rate 15%.
Stores built for technical, variant-heavy catalogs — fast and ready to scale.
Testing and buying-guide UX that converts high-consideration traffic.
Google Ads and Meta built around your margins and seasonality.
Flows and campaigns that carry customers across seasons.
Programs that reward repeat and referral-driven customers.
Move off a legacy platform without losing SEO or sales.
You work directly with the people doing the work — senior Shopify specialists, not an account manager relaying to an offshore queue.
We build, optimize, and scale on Shopify and Shopify Plus every day — from technical catalogs to conversion and retention.
Headquartered in Portland, Maine, we partner with brands across the U.S. and measure our work in revenue, retention, and ROAS.
“They're always advancing — always looking at what's coming down the pipeline.”
“Their technical knowledge and expertise were impressive.”
“The dedication and accommodation they put into this project make me feel like we're their only client.”
“Everyone I've worked with at First Pier has been a joy to work with.”
First Pier is recognized by Clutch across Shopify, ecommerce development, design, and performance marketing — nationally and here in Maine.
Yes. First Pier is a Shopify Partner agency — in ecommerce since 2009 and building on Shopify since 2016 — with 40+ documented client results spanning development, migration, CRO, retention, and paid media.
Yes. We help brands evaluate whether Shopify Plus is worth the investment, upgrade cleanly, and put its capabilities — Shopify Functions, checkout extensibility, B2B/wholesale, and automation — to real use rather than paying for features they never turn on.
Yes. Migration is a core service. We've moved brands from Weebly, WooCommerce, Magento, and custom platforms onto Shopify with catalog, customers, order history, and SEO equity intact — for example, migrating Versa Gripps from Weebly to Shopify in nine weeks with a 66% revenue increase.
Both, but growth is the point. We work as an ongoing growth partner — CRO, email and SMS, loyalty, subscriptions, SEO, and paid media — not a build-it-and-leave-it vendor.
We work with established and scaling brands that take ecommerce seriously — from growing DTC brands to Shopify Plus merchants doing significant volume. If Shopify is core to your business, we're a fit.
Tell us where you want to grow. A senior First Pier strategist will review your store and send back a prioritized, no-obligation growth plan.
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