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March 12, 2024

20 Innovative PR Tactics That Made a Mark

Entrepreneur.com rounds up 20 innovative PR tactics from business founders and marketing leaders, covering creative approaches that generate attention, credibility, and coverage beyond traditional outreach.

The Takeaway:

The most effective PR for ecommerce brands isn't press releases — it's consistent expert contribution to high-authority publications that builds lasting search visibility and brand credibility simultaneously.