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July 4, 2024

9 Alternatives to Customer Journey Mapping for Experience Optimization

Marketer Interview compiles expert alternatives to customer journey mapping, exploring more agile and data-driven methods for understanding and improving the ecommerce customer experience.

The Takeaway:

Instead of static journey maps, ecommerce brands get faster CX wins by analyzing actual session recordings and post-purchase surveys to identify real friction points in the funnel.

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