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August 7, 2024

10 Alternatives to Loyalty Cards for Repeat Business

Marketer Interview compiles expert-recommended alternatives to loyalty cards, exploring how ecommerce brands can drive repeat business through community, personalization, and experiential rewards.

The Takeaway:

Loyalty card programs have low emotional resonance for online shoppers — subscription models, VIP access, and personalized post-purchase flows drive higher repeat purchase rates for ecommerce brands.