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AZ Big Media Arizona business news logo
May 29, 2026

Black Friday Marketing: A 14-Step Guide for Small Businesses

AZ Big Media's step-by-step Black Friday guide covers the full runway to peak season — early planning, email list growth, promotional strategy, and the execution details that separate strong BFCM results from missed opportunities.

The Takeaway:

Black Friday performance is decided weeks before the sale starts. List building, offer strategy, creative testing, and inventory prep in October determine what the November numbers look like.
Read the article here

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