February 29, 2024

'Drip Pricing' Has the Attention of Regulators, Consumers as Inflation Lingers

The Food Institute examines the rising regulatory and consumer backlash against drip pricing, where hidden fees are revealed at checkout, and what this trend means for retail and ecommerce transparency.

The Takeaway:

Drip pricing erodes trust at the worst possible moment — ecommerce brands that display total costs upfront see lower cart abandonment and stronger long-term customer relationships than those that hide fees.

Read the article here

Explore our site:

Eager to learn more?

We thought you might say that! We've been dying to meet you too.