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March 12, 2024

Facebook Ads Analytics: What to Track and Why

DashThis compiles expert tactics from Facebook Ads strategists on the metrics, reporting structures, and optimization approaches that drive results for ecommerce and DTC brands.

The Takeaway:

Tracking ROAS alone isn't enough — ecommerce brands need to monitor CPM, frequency, and add-to-cart rate together to diagnose where campaigns are leaking revenue.
Read the article here

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