November 27, 2019

Maine retailers plug into online connections to boost their holiday sales

The Portland Press Herald spotlights how Maine's independent retailers are leveraging online connections, email marketing, and social media to boost their holiday sales and compete with national chains.

The Takeaway:

Local and independent retailers that invest in owned digital channels — email lists, social communities, and online stores — build customer relationships that protect them from marketplace competition.

Read the article here

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