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May 21, 2024

The Power of Testimonials and Reviews for Your Business

WinSavvy explores how testimonials, reviews, and user-generated content function as trust signals that move shoppers from consideration to purchase on ecommerce websites.

The Takeaway:

Reviews and UGC are the closest thing ecommerce has to word-of-mouth at scale — displaying them at the right moment in the purchase funnel can lift conversion rates measurably.