September 18, 2019

Retail experts: Focus on customer for a competitive edge

The Portland Press Herald explores how retail experts are advising businesses to compete in a shifting market, with Steve Pogson among the voices emphasizing customer experience as the core differentiator.

The Takeaway:

Customer-centricity isn't a strategy — it's a filter. Ecommerce brands that run every decision through the lens of customer value consistently outperform those optimizing for internal efficiency metrics.

Read the article here

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