April 5, 2024

15 Strategies for Reducing Email List Churn

The American Marketing Association Phoenix Chapter compiles 15 expert strategies for managing email list churn, covering segmentation, re-engagement flows, and list hygiene best practices.

The Takeaway:

Email churn is a symptom of misalignment between list acquisition and content relevance — ecommerce brands reduce it by segmenting by purchase behavior and sending fewer, better emails.

Read the article here

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