July 4, 2024

What Is First-Party Data? How to Use It, Top Tools + Examples

HawkSEM breaks down what first-party data is, why it matters more than ever with third-party cookie deprecation, and how ecommerce brands can collect and activate it effectively.

The Takeaway:

Post-purchase surveys through tools like Zigpoll are one of the most underutilized first-party data sources — they reveal why customers buy, which directly informs ad targeting and product strategy.

Read the article here

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