Industries — who we serve

Kids

Parents and gift-buyers shop for kids with care — they want quality, safety, and a delightful experience, and they buy again as children grow. We build Shopify stores for children's and family brands that make browsing joyful, build repeat loyalty, and scale with the family. For children's boutique Little, our launch work helped drive a 200% revenue increase.

Book a growth audit See our work

The challenges we solve

Selling considered products online isn’t like selling impulse buys. These are the headwinds the category throws at you — and a generic Shopify build doesn’t address any of them.

Gift-buyers vs. parents

You're selling to parents restocking and gift-givers browsing — each needs different discovery, content, and checkout.

Safety & quality trust

Families buy on trust. Materials, safety, and reviews have to be front and center to convert.

Kids grow — so should LTV

Sizes and stages change fast. Email, reminders, and loyalty turn one purchase into years of orders.

Gifting & seasonality

Holidays, birthdays, and baby showers drive gifting demand your store should make effortless.

Delight without clutter

Playful brand and clean UX have to coexist so browsing feels joyful but buying stays simple.

How we grow your brand

Three levers that actually move the needle

01 · Convert

Convert the researcher

We turn dense product knowledge into buying confidence — PDPs that answer the real questions, comparison and finder tools, and CRO tested against your actual traffic, not best-practice guesswork.

02 · Acquire

Acquire efficiently

Paid search and paid social built around your margins and seasonality, not vanity ROAS — so growth is profitable, not just big.

03 · Retain

Grow lifetime value

Email, SMS, loyalty, and post-purchase experiences that turn a first-time buyer into a repeat customer and a referral source.

The First Pier method — how every engagement runs

Strategize

Tie every build to a growth outcome.

Integrate

Connect the tools and data that run the store.

Measure

Prove it in revenue, retention, and ROAS.

Iterate

Ship, learn, refine in fast sprints.

Results we’ve delivered

Little children's boutique Shopify store design with faceted navigation for large product catalog

Shopify Website Design for Little

A Shopify build for children's boutique Little that lifted revenue 200% at launch, with faceted navigation mirroring the in-store experience.

A woman holding a basket with stuffed animals in it

Loyalty Program for Little

A loyalty program for children's boutique Little that has nearly quadrupled membership in three years at a 31% average redemption rate.

What we bring to your store

Shopify & Shopify Plus development

Stores built for technical, variant-heavy catalogs — fast and ready to scale.

Conversion rate optimization

Testing and buying-guide UX that converts high-consideration traffic.

Paid search & paid social

Google Ads and Meta built around your margins and seasonality.

Klaviyo email & SMS

Flows and campaigns that carry customers across seasons.

Retention & loyalty

Programs that reward repeat and referral-driven customers.

Migration to Shopify

Move off a legacy platform without losing SEO or sales.

Why brands choose First Pier

Senior team, no handoffs

You work directly with the people doing the work — senior Shopify specialists, not an account manager relaying to an offshore queue.

Shopify specialists

We build, optimize, and scale on Shopify and Shopify Plus every day — from technical catalogs to conversion and retention.

Maine-built, growth-obsessed

Headquartered in Portland, Maine, we partner with brands across the U.S. and measure our work in revenue, retention, and ROAS.

What clients say

“The dedication and accommodation they put into this project make me feel like we're their only client.”

Bliss Boutiques

200% revenue increase at relaunch

“They thought through every detail and gave us a scalable foundation.”

Baske

Omnichannel Shopify + POS launch

Frequently Asked Questions

Do you work with kids, baby, or children's brands specifically?

Yes. We build Shopify stores for children's and family brands — our launch work for children's boutique Little helped drive a 200% revenue increase, and we design specifically for the dual audience of parents and gift-buyers.

How do you design for both parents restocking and gift-buyers browsing?

We build separate discovery paths, content, and checkout flows for each — parents need fast repeat-purchase tools, while gift-givers need guided browsing and gift-ready presentation. Treating them the same loses both.

How do you build trust with parents who are cautious about safety and quality?

We put materials, safety information, and reviews front and center on product pages, since families buy on trust first — a beautiful design doesn't convert without that reassurance.

Kids outgrow products fast — how do you keep customers coming back?

We build email, reminder, and loyalty programs tied to a child's growth stages, so one purchase becomes years of reorders instead of a single transaction.

Why First Pier for a kids or family brand?

We're a Portland, Maine-based Shopify agency with 8+ years of experience building loyalty and repeat-purchase programs — recognized by Clutch as a Top E-Commerce Developer in the U.S.

Book your free growth audit

Tell us where you want to grow. A senior First Pier strategist will review your store and send back a prioritized, no-obligation growth plan.

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