Reviews are one of the most underinvested levers in ecommerce. Every brand knows they matter — customers read them, Google indexes them, and products with strong review profiles convert at higher rates. And yet, most stores treat reviews as something that happens passively rather than something you actively build and manage. That's a mistake.
A well-configured review program does two things at once: it builds the social proof that converts new customers, and it creates a feedback loop that keeps existing customers engaged with your brand. The brands that win on reviews aren't the ones with the best products (though that helps) — they're the ones who ask consistently, respond thoughtfully, and surface the right content in the right places.
Platform Implementation & Configuration
We implement and configure review platforms including Okendo, Yotpo, Stamped, and Judge.me. Each has different strengths: Okendo's attribute ratings and question-and-answer features work particularly well for brands with complex products; Stamped's UGC tools are strong for brands with high social content volume; Yotpo's loyalty integration makes it a natural fit for retention-focused programs. We select the right platform for your stack, configure it properly, and integrate it with Klaviyo so that review requests are timed and sequenced for maximum response rate.
Post-Purchase Review Flows
The timing and sequencing of a review request matters enormously. Ask too soon and the customer hasn't had time to form an opinion. Ask too late and the experience has faded. We configure post-purchase review request flows in Klaviyo that account for your product type, shipping time, and customer segment — and build in conditional logic that routes happy customers toward public reviews and unhappy ones toward your support team before a negative review is posted.
UGC Strategy & Surfacing
User-generated content — photos and videos from real customers — is among the highest-converting content type in ecommerce. We help you build the systems to collect it (incentivized requests, hashtag campaigns, post-purchase prompts), curate the best of it, and surface it where it does the most work: product pages, collection pages, email campaigns, and paid social creative. Customer content that appears in ads consistently outperforms brand-produced creative. We make it systematic.
Reputation Management
Reviews don't just live on your site. They live on Google, the Shop app, Amazon (if you sell there), and social platforms. We help you monitor and respond to reviews across channels, flag patterns that indicate product or fulfillment issues, and build a response cadence that demonstrates to potential customers that your brand actually cares. A one-star review with a thoughtful, helpful response often does more for conversion than a wall of five-stars with no engagement.
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