Industries — who we serve

Home Decor

First Pier helps home decor, furnishings, and home goods brands grow on Shopify — turning high-consideration, visually driven purchases into confident orders and repeat customers.

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The challenges we solve

Selling considered products online isn’t like selling impulse buys. These are the headwinds the category throws at you — and a generic Shopify build doesn’t address any of them.

High-consideration purchases and visualization

A sofa, rug, or statement piece is a considered, high-AOV purchase, and customers hesitate when they cannot picture it in their space. We build the imagery, detail, and product-page experiences that help shoppers visualize the product at home and buy with confidence.

Shipping bulky and fragile goods

Furniture and decor are heavy, fragile, and expensive to ship, and freight surprises kill conversions at checkout. We design the shipping logic, packaging, and 3PL integrations that get large items to customers intact and without eroding your margin.

Seasonality and gifting windows

Home and decor demand spikes around holidays, moves, and gifting seasons that can define a quarter. We plan merchandising, paid media, and email and SMS around your calendar so you scale into peak windows and stay top of mind in between.

Merchandising a large, variant-rich catalog

Decor catalogs are wide, variant-heavy, and easy to get lost in, and poor navigation buries your best products. We build the collections, filtering, and merchandising that surface the right pieces and guide shoppers from browsing to buying.

Content and inspiration that drive discovery

Home shoppers buy on inspiration as much as need, and a purely transactional store leaves that demand untapped. We build the content, styling, and on-site experiences that turn inspiration into carts and casual browsers into buyers.

How we grow your brand

Three levers that actually move the needle

01 · Convert

Convert the researcher

We turn dense product knowledge into buying confidence — PDPs that answer the real questions, comparison and finder tools, and CRO tested against your actual traffic, not best-practice guesswork.

02 · Acquire

Acquire efficiently

Paid search and paid social built around your margins and seasonality, not vanity ROAS — so growth is profitable, not just big.

03 · Retain

Grow lifetime value

Email, SMS, loyalty, and post-purchase experiences that turn a first-time buyer into a repeat customer and a referral source.

The First Pier method — how every engagement runs

Strategize

Tie every build to a growth outcome.

Integrate

Connect the tools and data that run the store.

Measure

Prove it in revenue, retention, and ROAS.

Iterate

Ship, learn, refine in fast sprints.

Results we’ve delivered

Branding for Baske

Brand guidelines for a Maine home goods store, built on a hermit crab motif, seasonal palettes, and Objects for Living positioning.

A computer screen with a bed in the background

Shopify Setup for Viand Mercantile

A fast, highly branded Shopify launch for Portland homewares shop Viand Mercantile, built to a tight opening deadline.

The redesigned Krovel Furniture Co. homepage, with its Hardwood Floating Furniture hero and Shop by Product, Room and Wood category navigation

UX & Site Redesign for Krovel Furniture

A catalog reorganized for faceted search and a rebuilt Shopify storefront for a Portland, Maine maker of hardwood floating furniture.

A table topped with a white table cloth covered in dishes

WooCommerce to Shopify Migration for Helen Milan

A WooCommerce to Shopify migration for green home goods retailer Helen Milan, lifting orders 55% and conversion rate 15%.

What we bring to your store

Shopify & Shopify Plus development

Stores built for technical, variant-heavy catalogs — fast and ready to scale.

Conversion rate optimization

Testing and buying-guide UX that converts high-consideration traffic.

Paid search & paid social

Google Ads and Meta built around your margins and seasonality.

Klaviyo email & SMS

Flows and campaigns that carry customers across seasons.

Retention & loyalty

Programs that reward repeat and referral-driven customers.

Migration to Shopify

Move off a legacy platform without losing SEO or sales.

Why brands choose First Pier

Senior team, no handoffs

You work directly with the people doing the work — senior Shopify specialists, not an account manager relaying to an offshore queue.

Shopify specialists

We build, optimize, and scale on Shopify and Shopify Plus every day — from technical catalogs to conversion and retention.

Maine-built, growth-obsessed

Headquartered in Portland, Maine, we partner with brands across the U.S. and measure our work in revenue, retention, and ROAS.

What clients say

“Everyone I've worked with at First Pier has been a joy to work with.”

Krovel Furniture Co.

140% Shopify sales YoY · +20% conversion

“They are an extension of our small team.”

Helen Milan

Higher traffic & AOV after Shopify migration

They were very prompt and extremely responsive.

Viand Mercantile

Rebrand + Shopify build

I'm impressed by the way that they all work together.

Design Maine

Interior design · e-commerce

Award-winning ecommerce work

First Pier is recognized by Clutch across Shopify, ecommerce development, design, and performance marketing — nationally and here in Maine.

Frequently Asked Questions

Do you work with home decor and furnishings brands specifically?

Yes. Home and decor is one of our core verticals — we've migrated and grown decor and homewares brands on Shopify, and the category's challenges like high-AOV consideration, bulky shipping, and wide catalogs are ones we solve every day.

How do you help customers buy high-consideration pieces online?

A sofa, rug, or statement piece is a researched purchase, and shoppers hesitate when they can't picture it at home. We build the imagery, product detail, and page experiences that help them visualize the product in their space and buy with confidence.

Can Shopify handle a large, variant-rich decor catalog?

Absolutely. We build the collections, filtering, and merchandising that make a wide, variant-heavy catalog easy to navigate, so shoppers find the right pieces instead of getting lost and leaving.

Where are you located, and does it matter?

We're in Portland, Maine, and we work with home and decor brands across the U.S. Our senior-led team does the work directly, so you get a team that has been in ecommerce since 2009 — without account-manager handoffs.