Statement Jewelry

Ravenstone sells unique jewelry, thoughtfully curated gifts, and natural wonders to statement-seeking customers, deepening their connection to the everyday magic around them. Ravenstone shares their creations and curated wonders both online and inside their crystal-filled brick-and-mortar shop in Lynn, Massachusetts.

Reaching the limits of their robust Etsy shop, Ravenstone came to us looking to expand on their limited brand foundation and establish a retail and wholesale web presence.

We started with a brand workshop that got to the bottom of Ravenstone’s brand attributes and target audience. We developed their tagline Everyday Magic, which anchored their brand identity in a feeling of delight and wonder. Our work included light refinements to their existing logo, building a versatile logo system, establishing a brand color palette, developing typography, and creating organic patterns of flower, petal, and leaf silhouettes that spoke to the brand’s dreamy, bold essence.

Following the brand expansion, we designed a custom Shopify site that seamlessly integrates their updated visual branding with new lifestyle imagery. With the opening of their brick-and-mortar shop, Ravenstone’s product offerings increased significantly, so the new website required careful product organization, a focus on filtering, and strategic design choices that seamlessly guide the customer through multiple categories of products.